Anyone who has a digital business will know that everything related to online marketing can be more complex than it appears to be and that sometimes it is beneficial to apply different strategies and methods to have effective results or improve the existing performance.
Email marketing is one of these strategies that usually has a great impact on conversions and total sales results in a company so every day is increasing the number of users who opt to use this method and acquire software that is specifically responsible for optimizing this aspect.
For this reason, and in this sense, in this article, we will show you 10 of best email marketing platforms, which this year are being the most used, named, and recognized for the good results they bring to their users. So, read on and don’t miss it.
Table of Contents
1. ActiveCampaign
- Origin Country: United States
- Headquarters: Chicago, Illinois
- Year Founded: 2003
- User Ratings on Trustpilot: 3.2 (995 reviews)
- Pricing Plans: From $15 to $145 monthly
- Have a Free Plan?: No
- Offer a free trial?: Yes, a 14-day free trial
ActiveCampaign is a mail marketing tool defined as a service software created with the goal of growing your customers’ business by connecting them with potential customers. It is specifically designed to serve as a guide to take potential customers from an inactive state into a conversion funnel, where they end up purchasing a service, a product, or receiving the information you want to convey.
This email marketing software is perfect regardless of the size of the company that purchases it since its main mission is to launch email marketing campaigns to achieve new sales and customer loyalty in large numbers.
ActiveCampaign is characterized by organizing and simplifying repetitive tasks, having efficient email automation, secure email delivery, and providing analysis and reporting with detailed information on the performance of each of the campaigns launched.
This software is perfect for small, medium, or large companies, and for people involved in digital marketing, and online businesses, among many others. To purchase their services, there are 4 plans available (starter, Plus, Pro, and Enterprise) among which you can choose, according to the characteristics of each one, which is the one that suits you for your situation.
More info at https://www.activecampaign.com/
2. Mailchimp
- Origin Country: United States
- Headquarters: Atlanta, United States
- Year Founded: 2001
- User Ratings on Trustpilot: 1.4 (860 reviews)
- Pricing Plans: From $20 to $1600 monthly
- Have a Free Plan?: Yes
- Offer a free trial?: Yes, a 30-day free trial
Usually, when you think of email marketing software, the first thing that comes to mind is Mailchimp. This tool is widely known and disseminated by different media, becoming one of the most important in this field.
When encompassing the many benefits that Mailchimp offers to its users, it is necessary to highlight the complete reports it provides with all relevant customer information, the clean and tidy design of its interface that makes it pleasant to use, the incredible integration options with different third-party software, or its mail generator implementing artificial intelligence.
To start using this tool, you can choose one of the 3 available plans, which are the essential, the standard, and the premium. The Essential is the most economical, which also has the advantage of being able to try it for free for a month. However, it is also possible to purchase a free account with the basic functions, which is perfect for testing the functions, discovering how it works if you don’t have much idea, and filling yourself with security before deciding to purchase a paid plan.
More info at https://mailchimp.com/
3. Aweber
- Origin Country: United States
- Headquarters: Chalfont, Pennsylvania
- Year Founded: 1988
- User Ratings on Trustpilot: 2.5 (110 reviews)
- Pricing Plans: From $12.50 to $899 monthly
- Have a Free Plan?: Yes
- Offer a free trial?: No
Aweber presents itself as software that offers everything you need to run your email marketing campaigns. Its main objective since its founding has been to generate leads and retain new customers using email marketing as a medium.
Despite not being a big-name company, they have a large community of users behind them, backing up their trust and confidence. Aweber is useful regardless of the type of business you run, the number of employees you have, or if you are just an individual at the start of your venture. Either way, this tool will have features for you.
Its user base is due to the number of resources available on its platform, as well as the intuitive email creation functions, the integrations with other available software, and the management tools that allow you to have efficient control of information and campaigns.
It is also important to note that Aweber has 3 different paid accounts with different features, offering functions from the most basic to the most complete for large teams and campaigns. In addition, it offers a free account, with which you can test and understand the operation of this email marketing tool.
More info at https://www.aweber.com/
4. Brevo
- Origin Country: India and France
- Headquarters: Paris, France
- Year Founded: 2012
- User Ratings on Trustpilot: 4.3 (5,333)
- Pricing Plans: From $7 to $60 monthly
- Have a Free Plan?: Yes
- Offer a free trial?: No
Brevo is a digital marketing company that could be considered new, as it is a rebranding of a company that has been around for years: Sendinblue. Brevo is a email marketing tool that has been positioning itself little by little and that today has many users who are happy with the features and functions it provides them.
One of its greatest virtues is the free plan it offers, which, despite not having a set price, has complete and robust functions to launch campaigns that have an important effect on a company. It also has excellent email automation features, a WordPress plugin that is perfect for configuring it from your website, and even a text message marketing section, which some will find extremely useful.
It is software that goes beyond email marketing, as it is ideal for the creation of transactional emails, by different means. To purchase its services, it has 3 payment plans, really economic, which are the Starter, Business, and Enterprise. But it also has a free account, which allows you to make use of attractive functions so that you realize how it works and the capacity for growth that it offers.
More info at https://www.brevo.com/
5. Moosend
- Origin Country: Greece
- Headquarters: Marousi, Greece
- Year Founded: 2011
- User Ratings on Trustpilot: 3.5 (62 reviews)
- Pricing Plans: From $7 to $252 monthly
- Have a Free Plan?: No
- Offer a free trial?: Yes, a 30-day free trial
This tool meets all the specifications that a specialized email marketing software should have. It has an excellent quality-to-price ratio, making it an ideal choice for any user, regardless of their situation.
It is also known for its ease of use, comprehensive reporting on the entire email marketing campaign process, segmentation and task automation options to facilitate activities, and customer support with a strong commitment to customer engagement.
Moosend has numerous pre-designed email templates, which you can use to launch your campaigns. In addition, it allows you to run different types of tests to determine which options bring the best results. You can even receive tracking on your website to determine the behavior of potential customers on your website.
Moosend offers a Pro account, a Moosend+ account, and an Enterprise account as options to start using the functions it offers, at a very good price, it must be said. However, it is also possible to activate a trial period, which can serve as a preamble to decide whether this is the right tool for you or not.
More info at https://moosend.com/
6. Pabbly
- Origin Country: India
- Headquarters: Madhya Pradesh, India
- Year Founded: 2009
- User Ratings on Trustpilot: 2.1 (65 reviews)
- Pricing Plans: From $24 to $83
- Have a Free Plan?: No
- Offer a free trial?: Yes, a 7-day free trial
Pabbly is a management, automation, and collection company, specializing in email marketing as a primary means of generating sales and helping companies and businesses grow.
This email marketing software is considered one of the most reliable on the market, and with its powerful features, it can grow your business without the need to pay exorbitant amounts of money for other services.
Pabbly offers its users an email manager, which you can customize with a drag-and-drop system, also provides automation tools, and customer segmentation, as well as providing committed user support and service for any situation.
There are 3 paid accounts, which are Rookie, Pro and Advanced. Each of these offers features to start growing your business or venture. But it also offers a 7-day free trial, where you can familiarize yourself with the features and options to decide if it is the software you need.
More info at https://www.pabbly.com/
7. Mailmodo
- Origin Country: United States
- Headquarters: Lewes, Delaware, United States.
- Year Founded: 2020
- User Ratings on Trustpilot: None
- Pricing Plans: From $39 to $799 monthly
- Have a Free Plan?: No
- Offer a free trial?: Yes, a 21-day free trial
Mailmodo is an email marketing software that is ideal for small to medium-sized businesses and features a modern and interactive interface, suitable to be used and understood by users with less experience in this area. It offers many features that create a complete user experience.
If we talk about distinctive features, we have to note Mailmodo’s focus on creating interactive emails with a high degree of personalization that visually looks attractive and eye-catching. These emails can contain different resources, such as forms, surveys, or any other tool that improves the conversion rate of the campaign.
Like most email marketing platforms, it offers attractive integration functions with third-party programs, which serve as a complement. It has the possibility of mass campaigns where it cover a large group of people or is segmented according to different characteristics. In addition, it has automation to simplify each of the processes.
Mailmodo has a Lite plan, a Pro plan, and a Max plan, which can be paid monthly or yearly. These accounts offer different functionalities, making the lite account the most basic option, but it allows you to launch email marketing campaigns in a simple and low-impact way.
More info at https://www.mailmodo.com/
8. ConvertKit
- Origin Country: United States
- Headquarters: Boise, Idaho, United States
- Year Founded: 2013
- User Ratings on Trustpilot: 2.7 (54 reviews)
- Pricing Plans: From $25 to $2,166 monthly
- Have a Free Plan?: Yes
- Offer a free trial?: Yes, a 14-day free trial
Convertkit can be considered a well-designed email marketing tool, created with a focus on helping entrepreneurs and influencers grow their online businesses.
It is important to note, when deciding to purchase one of these software, that they have a high return on investment; this means that the money that is invested in acquiring one of these services, usually returns relatively quickly, if compared to other types of tools or software.
With convertkit it is possible to create a link with each of the possible clients, educating and creating loyalty through email. This tool highlights the optimization of sales funnels to achieve conversions in a fast and efficient way, unlike the result without using its services.
To purchase this email marketing software, there are 2 plans available, the Creator plan and the Creator Pro, which offer you everything you need to start scaling your business, achieving more and more sales and more loyal customers. There is also a free account, which you can purchase to have a newsletter, but it is limited in some features, so it is fine to start, but later it is always convenient to pay for better features.
More info at https://kit.com/
9. Omnisend
- Origin Country: United Kingdom
- Headquarters: London, UK
- Year Founded: 2014
- User Ratings on Trustpilot: 3.8 (271 reviews)
- Pricing Plans: From $16 up to $1,914 monthly
- Have a Free Plan?: Yes
- Offer a free trial?: No
Omnisend is a software that stands out for its favorable rating among its various users on the internet. This is a powerful tool that has managed to make its way through the sea of different companies dedicated to digital marketing, especially email marketing.
Despite its popularity, its design is somewhat old, although that does not lead to any problem at the time of obtaining satisfactory results. This software is ideal for those people or companies that are just starting out and discovering this marketing strategy, as it makes their sales grow and, therefore, the business itself.
Omnisend offers multiple integrations with other tools, although it works especially if you want to work with Shopify since, to be used in some other type of platform, it lacks some flexibility. Despite this, it has an intuitive and fluid interface and allows you to work on channels other than email, such as text messaging, or retargeting on some social networks.
To purchase this software, you can pay for a standard account or a pro account, with which you can enjoy the main features that this company brings to its users. But you can also purchase a free account, which is extremely useful if you are not sure about paying for any of their plans.
More info at https://www.omnisend.com/
10. Hunter.io
- Origin Country: United States
- Headquarters: Wilmington, Delaware
- Year Founded: 2015
- User Ratings on Trustpilot: 4.6 (220 reviews)
- Pricing Plans: From $34 to $349 monthly
- Have a Free Plan?: Yes
- Offer a free trial?: No
Hunter.io is a tool that goes beyond what an email marketing software can be, as it serves as a bridge to discover emails and professional contacts, with whom you may need to have some connection.
This is a very popular company among different professionals who work in the field of digital marketing. With Hunter.io, you can find emails that are linked to a specific domain, name, or business. It is an ideal option to create commercial links and connect with what could be future partners or clients.
Among its range of functions are the search and verification of emails to determine the validity of an address and different integrations with an API to combine its features with other software or tools. However, it can also be used as a simple public information search engine.
To acquire its services, you can start with a totally free account, with some limited functions, but which serves very well to understand how the software works. Once you understand how it works, you can purchase a Starter, Growth, or Business plan, each with more functions and freedom when using the email marketing tool.
More info at https://hunter.io/
Conclusions
As we have seen, creating email marketing campaigns can mark a before and after in the growth of your company, giving you the opportunity to attract new potential customers, track their behavior in different media, educate them, and even build loyalty so that they always come back, either for your service, product or what you can provide at any given time.
However, sometimes, choosing which email marketing software to use is not always an easy choice. On the internet, there is too much information of all kinds, as well as misinformation, so making the right decisions can be more difficult than usual.
To avoid making the wrong decision, you need to pay special attention to each of the features offered by each platform, but you also need to understand the functions you need in your business to be able to grow without failing in the attempt. Therefore, it is necessary to recognize if you understand what you need or if you should look for more information or educate yourself to have clear ideas when choosing an option.
Either way, we present you 10 options of email marketing tools, each one with acceptable functions to start testing and trying, but, depending on the characteristics and needs of your business, you may have to start deciding between one or the other.
You may also find it useful to see our other lists of must-have marketing tools, such as this list of the best CRM Software to manage customer relations.
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