Top 30 Booking.com Competitors & Alternatives in 2024

The top Booking.com competitors are Expedia Group, Priceline Group, Airbnb, Agoda, Hotels.com, Trip.com, Vrbo and others. Booking.com is one of the world’s leading digital travel companies, headquartered in Amsterdam, that offers lodging reservation services for approximately 2.7 million properties, including 400,000 hotels, motels, and resorts and 2.3 million homes and apartments in over 220 countries and over 40 languages.

Booking.com is a global leader in the online travel industry since 1996, providing a diverse array of accommodation options from hotels and holiday homes to luxury tents and tiny houses. Accommodating all tastes and budgets, it offers easy-to-use features and competitively priced choices from its over 28 million listings – the world’s most extensive selection, including unique destinations like Waldschenke Stendenitz, Germany, or exotic Casa rural La Marquesa, Spain, to iconic locations such as Richmond, Australia or Reine, Norway.

Booking.com offers a comprehensive platform with a large inventory and user-friendly tools, including customizable filters for location, dates, and other preferences, facilitating easy trip planning and booking. It also prides itself on round-the-clock customer service, ready to assist travelers with any queries or issues during booking or their stay.

• Product Type: Lodging reservation services for approximately 2.7 million properties, including 400,000 hotels, motels, resorts, and 2.3 million homes and apartments.
• Industry: Digital travel company.
• Founded Date: 1996.
• Founders: Geert-Jan Bruinsma, Alec Behrens, Marijn Muyser.
• Headquarters: Amsterdam, Netherlands.
• Area Served: Over 220 countries and in over 40 languages.
• Current CEO: Glenn Fogel.
• Revenue: Over $1 billion

The Top 30 Booking.com competitors are:

1) Expedia Group

• Product Type: Online travel agency
• Industry: Travel and tourism
• Founded Date: 1996
• Founders: Rich Barton, Lloyd Frink, and Greg Slyngstad
• Headquarters: Seattle, Washington, United States
• Area Served: Worldwide
• Current CEO: Peter Kern

Expedia Group is a comprehensive online travel brand that offers various services, including booking flights, hotels, rental cars, and vacation packages. With a user-friendly interface and a wide selection of options, Expedia Group aims to provide a one-stop solution for travelers seeking convenience and choice in their travel planning.

2) Priceline Group

• Product Type: Online travel agency
• Industry: Travel and tourism
• Founded Date: 1997
• Founders: Jay S. Walker, Scott Case, and Daniel H. Schulman
• Headquarters: Norwalk, Connecticut, United States
• Area Served: Worldwide
• Current CEO: Brett Keller

Priceline Group is a leading online travel booking platform that provides discounted rates for flights, hotels, rental cars, and cruises. Through its unique “Name Your Own Price” feature, Priceline allows users to bid on travel services, allowing travelers to find great deals and save money on their bookings.

3) Airbnb

• Product Type: Online marketplace and hospitality service
• Industry: Travel and tourism
• Founded Date: August 2008
• Founders: Brian Chesky, Joe Gebbia, and Nathan Blecharczyk
• Headquarters: San Francisco, California, United States
• Area Served: Worldwide
• Current CEO: Brian Chesky

Airbnb is a popular online platform that allows individuals to rent out their homes, apartments, or rooms to travelers. With a focus on providing unique and authentic accommodation experiences, Airbnb offers a diverse range of options for travelers seeking alternative accommodations to traditional hotels.

4) Agoda

• Product Type: Online travel agency
• Industry: Travel and tourism
• Founded Date: 1999
• Founders: Michael Kenny and Robert Rosenstein
• Headquarters: Bangkok, Thailand
• Area Served: Worldwide
• Current CEO: John Wroughton Brown

Agoda is an online travel agency that offers discounted hotel bookings across various destinations. With a focus on Asia, Agoda provides a user-friendly platform and competitive prices, making it a popular choice for travelers looking for affordable and convenient hotel options.

5) Hotels.com

• Product Type: Online travel agency
• Industry: Travel and tourism
• Founded Date: 1991
• Founders: David Litman and Robert Diener
• Headquarters: Dallas, Texas, United States
• Area Served: Worldwide
• Current CEO: Johan Svanstrom

Hotels.com is an online hotel booking platform that offers a wide selection of hotel options worldwide. With a simple and intuitive interface, Hotels.com aims to provide travelers with a hassle-free booking experience and competitive prices, making it a reliable choice for finding suitable accommodation.

6) Trip.com (formerly Ctrip)

• Product Type: Online travel agency
• Industry: Travel and tourism
• Founded Date: 1999
• Founders: James Liang, Neil Shen, Min Fan, and Ji Qi
• Headquarters: Shanghai, China
• Area Served: Worldwide
• Current CEO: Jane Sun

Trip.com is a leading online travel agency based in China that provides a range of travel-related services, including flight and hotel bookings and vacation packages. With a strong presence in the Chinese market, Trip.com offers competitive prices and personalized travel options for domestic and international travelers.

7) Vrbo (including HomeAway)

• Product Type: Online vacation rental marketplace
• Industry: Travel and tourism
• Founded Date: 1995
• Founders: Brian Sharples and Carl Shepherd
• Headquarters: Austin, Texas, United States
• Area Served: Worldwide
• Current CEO: Jeff Hurst

Vrbo, known as “Vacation Rentals by Owner,” is an online platform that connects property owners with travelers seeking vacation rentals. With a focus on providing a diverse range of rental properties, Vrbo offers travelers the opportunity to find unique accommodations that cater to their needs and preferences.

8) Trivago

• Product Type: Online hotel search platform
• Industry: Travel and tourism
• Founded Date: 2005
• Founders: Rolf Schrömgens, Peter Vinnemeier, and Stephan Stubner
• Headquarters: Düsseldorf, Germany
• Area Served: Worldwide
• Current CEO: Axel Hefer

Trivago is a metasearch engine for hotel bookings, allowing users to compare prices from various online travel agencies and hotel websites. With its easy-to-use interface and comprehensive search results, Trivago aims to help travelers find the best hotel deals and make informed booking decisions.

9) HotelTonight

• Product Type: Mobile application for last-minute hotel bookings
• Industry: Travel and tourism
• Founded Date: 2010
• Founders: Sam Shank, Jared Simon, and Chris Bailey
• Headquarters: San Francisco, California, United States
• Area Served: Worldwide
• Current CEO: Sam Shank

HotelTonight is a mobile-based travel app that specializes in last-minute hotel bookings. Catering to spontaneous travelers or those needing immediate accommodation, HotelTonight offers discounted rates on same-day bookings, making it a convenient choice for on-the-go travelers.

10) Hostelworld

• Product Type: Online hostel booking platform
• Industry: Travel and tourism
• Founded Date: 1999
• Founders: Ray Nolan and Tom Kennedy
• Headquarters: Dublin, Ireland
• Area Served: Worldwide
• Current CEO: Gary Morrison

Hostelworld is an online platform specializing in booking budget accommodations, particularly hostels, for travelers. With a focus on affordable and sociable lodging options, Hostelworld offers a wide selection of hostels worldwide, making it a popular choice among budget-conscious travelers and backpackers.

11) TripAdvisor

• Product Type: Online travel guides
• Industry: Travel and tourism
• Founded Date: 2000
• Founders: Stephen Kaufer, Langley Steinert, Nick Shanny, and Thomas Palka
• Headquarters: Needham, Massachusetts, United States
• Area Served: Worldwide
• Current CEO: Kanika Soni (as of 2022)

TripAdvisor is a popular online travel platform that provides user-generated reviews and recommendations for hotels, restaurants, attractions, and more. With its vast travel information database, TripAdvisor is a valuable resource for travelers seeking unbiased opinions and insights to make informed booking choices.

12) Orbitz

• Product Type: Online travel agency
• Industry: Travel and tourism
• Founded Date: 2000
• Founders: Jeff Katz and a group of airlines, including American Airlines, Continental Airlines, Delta Air Lines, Northwest Airlines, and United Airlines
• Headquarters: Chicago, Illinois, United States
• Area Served: Worldwide
• Current CEO: N/A (as of 2023)

Orbitz is an online travel agency that offers various travel services, including flights, hotels, rental cars, and vacation packages. With a user-friendly interface and competitive prices, Orbitz aims to provide travelers with a convenient and reliable platform to book travel arrangements.

13) Hotwire

• Product Type: Online travel agency
• Industry: Travel and tourism
• Founded Date: 2000
• Founders: Karl Peterson, Eric Grosse, Gregg Brockway, and Spencer Rascoff
• Headquarters: San Francisco, California, United States
• Area Served: Worldwide
• Current CEO: Neha Parikh (as of 2023)

Hotwire is a travel website that offers discounted rates for hotel bookings, flights, and rental cars. While the brand keeps the names of its hotel partners hidden until after booking, Hotwire assures its users that they will receive quality accommodations at reduced prices.

14) Travelocity

• Product Type: Online travel agency
• Industry: Travel and tourism
• Founded Date: January 1996
• Founders: Terry Jones and a group of airlines, including American Airlines, Northwest Airlines, Continental Airlines, America West Airlines, and United Airlines
• Headquarters: Dallas, Texas, United States
• Area Served: Worldwide
• Current CEO: N/A (as of 2023)

Travelocity is an online travel agency that provides various travel services, including flight and hotel bookings, vacation packages, and car rentals. With its user-friendly website and competitive prices, Travelocity offers travelers the convenience of booking all their travel needs in one place.

15) Google Hotels

Google Hotels is a feature provided by Google that allows users to search and compare hotel prices and availability. With its integration of various hotel booking platforms, users can find and book accommodations directly through Google’s search results, making it a convenient tool for travelers. Thus, Google Hotels is an indirect competitor to booking.com.

16) Kayak

• Product Type: Online travel agency
• Industry: Travel and tourism
• Founded Date: 2004
• Founders: Steve Hafner and Paul M. English
• Headquarters: Stamford, Connecticut, United States
• Area Served: Worldwide
• Current CEO: Steve Hafner (as of 2023)

Kayak is a travel search engine that enables users to search for and compare prices from different travel websites for flights, hotels, rental cars, and more. With its comprehensive search results and user-friendly interface, Kayak assists travelers in finding the best deals and making informed booking decisions.

17) Skyscanner

• Product Type: Online travel agency
• Industry: Travel and tourism
• Founded Date: 2003
• Founders: Gareth Williams, Barry Smith, and Bonamy Grimes
• Headquarters: Edinburgh, Scotland, United Kingdom
• Area Served: Worldwide
• Current CEO: Bryan Dove (as of 2023)

Skyscanner is another travel search engine that helps users find and compare prices for flights, hotels, and car rentals. With its wide range of search options and user-friendly interface, Skyscanner aims to provide travelers with a seamless and efficient booking experience.

18) Lastminute.com

• Product Type: Online travel agency
• Industry: Travel and tourism
• Founded Date: 1998
• Founders: Brent Hoberman and Martha Lane Fox
• Headquarters: London, United Kingdom
• Area Served: Worldwide
• Current CEO: Fabio Cannavale (as of 2023)

Lastminute.com is an online travel and leisure retailer offering last-minute deals and exclusive offers on flights, hotels, vacation packages, and more. Focusing on discounted prices for spontaneous travelers, Lastminute.com allows users to find affordable options for their last-minute travel needs.

19) Getaroom.com

• Product Type: Online travel agency
• Industry: Travel and tourism
• Founded Date: 2009
• Founders: Bob Diener and David Litman
• Headquarters: Dallas, Texas, United States
• Area Served: Worldwide
• Current CEO: Bob Diener (as of 2023)

Getaroom.com is an online hotel booking platform offering discounted rates for accommodations worldwide. With its user-friendly interface and competitive prices, Getaroom.com provides travelers a convenient and reliable platform to find and book their desired hotel accommodations.

20) Wotif (owned by Expedia Group)

• Product Type: Online travel agency
• Industry: Travel and tourism
• Founded Date: 2000
• Founders: Graeme Wood
• Headquarters: Sydney, Australia
• Area Served: Worldwide
• Current CEO: N/A (as of 2023)

Wotif is an online travel agency owned by Expedia Group. It offers hotels, flights, vacation packages, and car rentals at discounted rates. With its focus on affordable travel options and user-friendly interface, Wotif provides travelers with a reliable platform to book travel arrangements.

21) HRS (Hotel Reservation Service)

• Product Type: Online travel agency
• Industry: Travel and tourism
• Founded Date: 1972
• Founders: Robert Ragge and Eric-Jan Krausch
• Headquarters: Cologne, Germany
• Area Served: Worldwide
• Current CEO: Tobias Ragge (as of 2023)

HRS, also known as Hotel Reservation Service, is a global hotel booking platform that offers a wide range of accommodations for business and leisure travelers. With its extensive hotel network and user-friendly website, HRS aims to provide travelers with convenient and reliable options for booking their desired hotel accommodations.

22) Marriott Bonvoy

• Product Type: Hotel chain
• Industry: Hospitality
• Founded Date: May 11, 1927
• Founders: J. Willard Marriott and Alice S. Marriott
• Headquarters: Bethesda, Maryland, United States
• Area Served: Worldwide
• Current CEO: Anthony Capuano (as of 2023)

Marriott Bonvoy is the loyalty program offered by Marriott International, one of the largest hospitality companies in the world. The program provides various benefits and rewards for members, including free nights, exclusive experiences, and special discounts. With a portfolio of over 7,000 hotels worldwide, Marriott Bonvoy offers travelers a range of options across different brands and destinations.

23) Hilton Honors

• Product Type: Hotel loyalty program.
• Industry: Hospitality.
• Founded Date: 1987.
• Founders: Unknown.
• Headquarters: McLean, Virginia, United States.
• Area Served: Worldwide.
• Current CEO: Christopher J. Nassetta.

Hilton Honors is the loyalty program offered by Hilton Worldwide, a leading global hospitality company. Hilton Honors members enjoy various benefits, such as discounted rates, room upgrades, and flexible payment options. With a portfolio of over 6,500 locations worldwide, Hilton Honors provides travelers access to various hotels and resorts across different price ranges.

24) IHG Rewards

• Product Type: Hotel loyalty program.
• Industry: Hospitality.
• Founded Date: 1983.
• Founders: Bass Brewery, British Airways, Caledonian Airways, and Qantas Airways.
• Headquarters: Denham, Buckinghamshire, United Kingdom.
• Area Served: Worldwide.
• Current CEO: Keith Barr.

IHG Rewards is the loyalty program offered by InterContinental Hotels Group, one of the world’s largest hotel companies. Members of IHG Rewards can earn points for their stays at IHG properties, which can be redeemed for free nights, airline miles, or other rewards. With a diverse portfolio of brands, including InterContinental, Crowne Plaza, and Holiday Inn, IHG Rewards offers travelers a range of options for their hotel bookings.

25) Choice Privileges

• Product Type: Hotel loyalty program.
• Industry: Hospitality.
• Founded Date: 1998.
• Founders: Choice Hotels International, Inc.
• Headquarters: Rockville, Maryland, United States.
• Area Served: Worldwide.
• Current CEO: Patrick Pacious.

Choice Privileges is the loyalty program offered by Choice Hotels International, one of the largest hotel franchisors in the world. Members of Choice Privileges can earn and redeem points for stays at over 7,000 Choice Hotels properties worldwide. The program offers various perks, such as free nights, room upgrades, and exclusive member rates, making it a valuable option for frequent travelers.

26) Hyatt World of Hyatt

• Product Type: Hotel loyalty program.
• Industry: Hospitality.
• Founded Date: 1987.
• Founders: Hyatt Hotels Corporation.
• Headquarters: Chicago, Illinois, United States.
• Area Served: Worldwide.
• Current CEO: Mark S. Hoplamazian.

World of Hyatt is the loyalty program offered by Hyatt Hotels Corporation, an international hospitality company. Members of World of Hyatt earn points for their qualifying stays, which can be redeemed for free nights, room upgrades, and other benefits. With a portfolio of luxury, lifestyle, and select-service hotels, World of Hyatt offers travelers various options across different destinations.

27) Wyndham Rewards

• Product Type: Hotel loyalty program.
• Industry: Hospitality.
• Founded Date: 1998.
• Founders: Wyndham Hotels & Resorts.
• Headquarters: Parsippany, New Jersey, United States.
• Area Served: Worldwide.
• Current CEO: Geoffrey A. Ballotti.

Wyndham Rewards is the loyalty program offered by Wyndham Hotels & Resorts, one of the largest hotel franchisors in the world. Members of Wyndham Rewards can earn and redeem points for stays at thousands of Wyndham properties globally. The program offers various benefits, such as free nights, discounted rates, and exclusive promotions, making it a valuable option for frequent travelers.

28) Radisson Rewards

• Product Type: Hotel loyalty program.
• Industry: Hospitality.
• Founded Date: 1999.
• Founders: Carlson Hotels Worldwide.
• Headquarters: Minnetonka, Minnesota, United States.
• Area Served: Worldwide.
• Current CEO: Federico J. González.

Radisson Rewards is the loyalty program offered by Radisson Hotel Group, a leading global hospitality company. Members of Radisson Rewards earn points for their stays at Radisson properties, which can be used for free nights, room upgrades, and other benefits. With a portfolio of brands, including Radisson Blu and Park Inn, Radisson Rewards offers a range of options for travelers seeking comfortable and convenient accommodations.

29) Best Western Rewards

• Product Type: Hotel loyalty program.
• Industry: Hospitality.
• Founded Date: 1988.
• Founders: Best Western Hotels & Resorts.
• Headquarters: Phoenix, Arizona, United States.
• Area Served: Worldwide.
• Current CEO: David Kong.

Best Western Rewards is the loyalty program offered by Best Western Hotels & Resorts, a global hotel chain. Best Western Rewards members earn points for their stays at Best Western properties and can redeem them for free nights, gift cards, and other rewards. With a vast network of hotels across different price ranges, Best Western Rewards provides travelers with budget and upscale accommodations options.

30) Accor Live Limitless

• Product Type: Hotel loyalty program.
• Industry: Hospitality.
• Founded Date: 2019.
• Founders: AccorHotels.
• Headquarters: Issy-Les-Moulineaux, France.
• Area Served: Worldwide
• Current CEO: Sébastien Bazin

Accor Live Limitless is the loyalty program offered by Accor, a multinational hospitality company encompassing many brands, including Sofitel, Novotel, and Ibis. Members of Accor Live Limitless earn points for their stays at Accor properties and can enjoy various privileges, such as room upgrades, priority check-in, and exclusive offers. With a global presence and diverse hotel portfolio, Accor Live Limitless caters to the needs of different travelers and offers a range of benefits and rewards.

These were all the competitors of Booking.com. If you know any other competitors, please do write in the comments below.

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