Table of Contents
What is a Brand Deck?
A brand deck is an overview of your entire brand, typically including visuals such as logos, colors, fonts, and imagery along with audio tracks or speaker’s notes to help obtain investors, conduct sales training, or channel corporate branding. It’s an important tool to ensure that your brand maintains a consistent identity across all mediums and gives you the ability to represent yourself effectively.
Not only will a brand deck help you create a unique brand identity, but it’ll also enable you to effectively communicate your brand’s core values, mission, and brand story. It includes details on brand voice, messaging, positioning, and target audience. The brand deck should be used to help ensure brand consistency across channels and campaigns.
A brand deck is generally a comprehensive set of branding presentations in slide format, which can be used to explain and communicate a company’s brand identity and message. Branding kits are often used to quickly demonstrate a company’s values and goals, helping potential customers or partners identify what the business is all about.
A brand deck can be used by a few people to quickly and efficiently tell the story of a company, as well as its objectives. Brand decks can be tailored to specific audiences, such as investors or customers so that the message being conveyed is clear and concise. Brand decks can also include visuals that help to further explain the company’s message and promote its values.
Why Use a Brand Deck?
Brand decks are essential for any business that wants to create a strong brand identity and establish recognition in their industry. By having a well-crafted brand deck, you’ll be better equipped to create a unified brand experience that resonates with your target audience.
It contains key elements of brand identity including mission, vision, value proposition, brand voice, and messaging. It also serves as a reference guide for all stakeholders on how to communicate the brand effectively in all channels.
Brand Decks help teams quickly and efficiently determine what different piles of information are most important for their brand. As a pitch deck exercise, they are a great way to get team members and designers on the same page about what matters most. A person sorts through the Brand Deck to identify and articulate what matters most, enabling the team to focus on what’s important.
Brand Decks are an effective way for teams to hone in on the essential elements of their brand and inform their decisions. Brand Decks help teams determine what should be included in their overall design and marketing strategy. Brand Decks are a great way to ensure that everyone on the team is working towards the same goal and creating a cohesive brand identity.
What to include in your Brand Deck?
1. Your mission statement should explain why your business exists
A brand mission statement should explain why your brand or business exists as well as communicate the values and goals of your brand.
2. Your value or what you believe in
This is where you can list out the core principles that make up your brand’s identity. It could be a set of company-wide beliefs, such as sustainability or customer service.
3. Your company’s key performance indicators, such as sales targets and the number of employees
This section should include metrics such as sales goals, brand recognition metrics, and employee count.
4. Find out more about our company’s founders and CEOs
This will give a better understanding of the brand’s history and roots, as well as the brand’s purpose for existing. This information will help to inform marketing strategies and campaigns.
Steps to Build a Brand Deck
1. Finding out your audience
Knowing who you are trying to reach will help you craft the brand deck. This includes demographics such as age, gender, income level, and geographical location.
2. Creating an outline
Once you have identified your audience and their needs, create a brand deck outline that includes objectives and key elements of brand identity.
3. Choosing brand colors wisely
The colors you choose for your brand deck should reflect the brand’s personality and values. It’s important to use colors that are not only aesthetically pleasing but also represent the brand identity positively.
4. Knowing the best software
Selecting the right software to create brand decks is essential to create an effective brand presentation. Canva, Adobe Illustrator, and InDesign are some of the most popular software used to create brand decks.
Creating a brand deck is an essential step for any brand looking to establish brand recognition and maintain brand consistency across all mediums.
It helps you create a unified brand experience that resonates with your target audience, while also helping you communicate your brand story and values effectively. By following the steps outlined above, you can craft a brand deck that’s tailored to your brand’s needs.
Having an effective brand deck will help you create a consistent brand identity and ensure brand recognition across all channels. It is essential if you’re looking to build a strong brand presence.
The brand deck should be considered an essential part of any brand’s overall strategy. It will help you build brand recognition and loyalty so that your brand stands out from the competition. So take the time to create a brand deck for your business today!
Brand Deck vs Branding Kit vs Style Guide
Brand Deck
A brand deck is a presentation that highlights the company’s advantages to potential investors, mainly concerning the creative strategy of the brand.
A brand deck includes any visuals that make up a brand, such as mockups, logos, and copy. This type of presentation is often given to investors or other individuals who have the potential to provide funding.
Branding Kit
A branding kit helps to establish an overall corporate identity for a company through different design assets that can be used in marketing. This portfolio or package of assets is created to help refine and promote the corporate identity.
A branding kit is useful in multiple ways, but one common use case is finding an appropriate name for your product or service. Good branding templates can give you peace of mind by offering various fonts and colors to help build your new identity. With kits, you can quickly design marketing materials like flyers or brochures.
Style Guide
By having standards and guidelines for how a brand’s message is presented, designed, and formatted, a style guide becomes an essential document. This may include governing typography, color choice, logo usage, page layout, and other design elements.
Conclusion!
At the end of the day, Brand Deck Designers are essential to any organization that wants to create and maintain a strong and recognizable brand. They create visuals that give a brand its unique identity and stand out to customers.
They provide an easy way for companies to communicate their Brand Story and Brand Values to the world. How important do you think brand decks are for your organization? Are you ready to start building one?
Liked this post? Check out the complete series on Branding
