Definition Horizontal integration happens when two or more companies producing the same or similar goods or providing the same/similar services merge together to produce a…
Business Articles
The Business category consists of detailed articles on Business Management and is a great place to start your Business Journey.
8 lessons from McDonald’s on marketing & business management
If you are a franchise owner, or if you are running a small business, then you will always be thinking of expanding your business. God…
Characteristics of Business Market
Business markets are defined as all organisations that procure products or services that are consequently used in manufacturing other goods and facilitating service for other…
Difference between business markets and consumer markets
One of the most common mistakes people make, when it comes to commercial transactions is thinking that business markets (B2B) are the same as consumer…
How to market a play school business?
This was a question asked by one of the readers at Marketing91. He is a headmaster at a play school and wanted to know how…
How to balance part time business and full time job?
Many of us want to start a part time business with our full time job so that we can have a better bank balance. However,…
21 Startup Marketing Strategies for 2025
The number of startups in the United States is the highest globally, reaching 75,056. However, it is worth noting that only 40% of these startups…
