Pricing of a product plays an essential role in deciding the value of a product in the market. Companies use different pricing strategies to introduce…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
What is a Pyramid Scheme? Meaning and Examples
A business model that recruits members with the promise of payments for recruiting other members in the same scheme is called a pyramid scheme. As…
22 Types of Incentives – Financial And Non-Financial
In the competitive business era, companies do everything possible to stay ahead in business. Incentives are also an essential part of their efforts. The success…
Soft Launch Vs. Hard Launch – Goals and Intentions
A soft launch is a step that is taken to release a service, app, product or any business before the actual release or full start…
What is Rural Marketing? Features, Challenges, Potential and Examples
Rural marketing is the practice of applying the various principles and strategies of marketing to the rural markets. Rural marketing is pretty similar to conventional…
Advertising Appeals: Definition and 15 Types
What are Advertising Appeals? Advertising appeals in Marketing are strategies for grabbing the attention of people to persuade them to purchase your product or service….
What is Direct-to-Consumer? DTC Marketing Model Explained
Direct-to-consumer or D2C business model is when you sell your products and services directly to your end consumers without selling them via a wholesaler, retailer,…
Gestalt Theory – Principles, History, Features and Applications
While thinking about any objects or analyzing any thought processes, human beings generally do not just focus on every single element, but they consider things…
Salesmanship – Definition, Importance and Types
The term salesmanship is mainly used for the sale of goods at a personal level. However, it should not be confused with personal selling. Selling…
What is Sales Volume? Definition and Data Calculation
Sales volume is defined as the number of units sold during a specific accounting period. For example, if a company sold 100 strips of medicine…
What is Sales Cycle? 7 Stages Of Sales Cycle
The sales cycle is defined as a process through which companies pass while selling a product or a service to a customer. It includes all…
What is Form Utility? Definition, Meaning and Examples
Form utility refers to the added value a product brings when all the individual components have been assembled into one finished version. Businesses should strive…
What is Transportation Planning? Meaning, Objectives Importance,
Transportation planning is defined as a process for moving goods and human beings and sometimes even animals to their destination. It is referred to as…
What is Buzz Marketing? Tips, Types, and Examples
Buzz marketing is a strategy that involves creating a hilarious, distinctive, and provocative advertising campaign or event and enlisting influencers to promote it. Its goal…
What is a Brand Portfolio? Meaning and Examples
A brand portfolio is known as the leading brand of a company that covers all other brands or companies operated by a company. A large…
Advertising Media – Definition, Importance, Types and Methods
What is Advertising Media? Advertising media is the medium through which an advertisement is delivered to the public. It carries messages, stories or points regarding…
What is Subliminal Perception? Definition and Meaning
Subliminal perception is defined as a concept where it is easy to achieve mind control without actual or conscious awareness. It is generally referred to…
What is Sales Call? Definition, meaning, Types and Planning
Definition: Sales Call is the face-to-face meeting between the Salesperson or seller and the prospect or the customer to generate business by the mode of discussion….
What is Concept Testing for Products? Definition and Objectives
Concept testing is an excellent mechanism through which any company can identify the feasibility of its product, service, design, or marketing in the target market…
Glocalization: Definition, Examples and Advantages
What is Glocalization? Glocalization is a combination of globalization and localization, wherein the products and services of a company are produced globally but are modified…
What is Internal Environment? Definition and Key Factors
Definition: Internal environment is the set of conditions, factors, or components within an organization that affects how it functions and carries out its operations, and…
What is Landed Cost? Definition, Types and Calculation
Landed cost is a significant term for companies that are involved in importing business. Those businesses need to maintain small costs to ensure their profitability…
Trade Marketing: Definition, Strategies, Advantages, Disadvantages
What is trade marketing? Trade marketing is one of the oldest and primary methods of marketing. In trade marketing, the focus of the manufacturer is…
Primacy Effect in Psychology Definition And Overview, Define Primacy Word
Definition The primacy effect is an ability to summon up information at the initial level. In psychology, it is defined as an involuntary bias that…
Distribution System: What it is and Types of Distribution Systems
A distribution system involves the delivery of material right from manufacturing, to distributors to the end customer. It consists of all the methods, procedures, equipment…
What are the 7 Core Functions of Marketing? A Complete Guide with Core & Other Functions
Marketing is more than just advertising your products or services; it is essential to the growth of your business. Managing marketing information, offering financial solutions,…
What is Commercialization? A Comprehensive Guide with Definition, Stages, & Examples
Commercialization is the process by which a new product or service is introduced to the general market. It’s about transforming ideas or inventions into viable…
Descriptive Research – Characteristics, Methods, Examples, Advantages
Descriptive research is a type of research that provides an in-depth description of the phenomenon or population under study. Descriptive research is neither in the…
Freight Forwarding: Definition, Responsibilities and Functions
Freight forwarding is the transportation of commodities from one location to another via train, ship, air, or roadway. It serves as an intermediate, providing logistical…
What is Green Marketing? A 2024 Guide with Definition & Examples
Green marketing is a type of marketing that promotes goods and services based on their environmental benefits. Its goal is to encourage sustainable practices and…
Characteristics Of Millennials
Have you heard much about millennials and are curious to know who they are? Then, this post will take you deep into the world of…
14 Main Causes Of The Industrial Revolution
The today’s word (filled with loads of industrial, technical, urban, rural, economic and scientific advancements) that we see now is the result of the industrial…
What Is a Niche Market? 7 Examples in 2024
What is a niche market? Niche markets focus on distinct client demands and preferences with specialized products or services. This strategic concentration streamlines processes saves…
Moment of Truth (Marketing MOT) – Definition, Types, & Examples
What is a moment of truth (marketing MOT)? Moment of Truth marketing refers to the type of marketing that takes place at the moment when…
What are the Characteristics of Quantitative Research?
No matter whether you belong to a management field or science field, you must have come across quantitative research once in your life. People quite…
What is Upselling? Difference between Cross-Selling and Upselling
What is Upselling? Upselling is the practice of convincing a customer to purchase a more expensive version of a product than they originally intended. This…
The Importance of Supply Chain Management
Supply chain management is the available network of business entities, and the people involved in that work to create finished goods out of raw materials…
Zero-sum Game – Definition Meaning and Types
A zero-sum game is defined as a mathematical demonstration where the loss of the other party balances the gain of one party. In the end,…
What is Mass Communication? Definition & Career Opportunities in 2023
Mass Communication is a vast field that involves disseminating information to a large audience through various media channels. This can include television, radio, newspapers, magazines,…
Importance Of Computers – Education, Business, Health, Entertainment
Computers became popular when microcomputers entered the market in 1977. After that, there was no looking back. With the introduction of microcomputers, personal computers became…
