Servicescape is defined as the physical environment where a service can take place. It helps to analyze and identify the impact of a good environment…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
The 11 Important Steps in Research Design
Research design is critical to the Market Research Process. In a previous article, we have discussed in detail about Research design and the 12 types…
Difference Between Organized and Unorganized Retailing
The term retail stands for selling goods from a particular location. In the process of retailing, the job of a retailer is to play the…
Retail Marketing Mix and the 7 P’s of the Retail Mix
Retail marketing mix refers to the variables that a retailer can use in variable methods to arrive at an effective marketing strategy to attract his…
Merchandise Planning: Components, Importance, and Process
Merchandise planning refers to an approach based on data to select, buy, present, and sell merchandise to consumers so that the maximum rate of investment…
Difference between Advertising and publicity
The difference between advertising and publicity lies mainly in their cost, control, and purpose. Advertising is a paid communication strategy corporations use to persuade potential…
Secondary Market – Examples, Types, Tools, and Players
What is the Secondary Market? The Secondary Market is where investors trade securities they already own. It is also called the aftermarket and is often…
What is Market Orientation: Definition, Examples, Pillars, and Advantages
What is Market orientation? Market orientation is defined as an approach of a business entity that identifies the needs and wants of its target audience…
What is a Design Brief and How to Write it in 9 Easy Steps?
A design brief is an essential part of the design process, as it provides you and your designer with a clear direction for the project….
What is Media Relations? Definition and Strategy
What are Media Relations? Media relations is the practice of managing the spread of information between an individual or an organization and the media. The…
What is Retailing? Unique Ideas of Retail Businesses
Retailing is a process of distributing goods where the seller buys products from the manufacturing firms or manufacture the goods themselves and sells goods to…
Retail Store Location: Importance, Types, & Tips to have a Good Location
Having a good location for retail is one of the crucial impacts in the case of the marketing strategy of retail because many of the…
Reverse Auction: Meaning, Types, Steps, Benefits, and Disadvantages
A reverse auction is defined as an auction where the traditional roles of both the seller and buyer have reversed hence the name. In this…
Optional Product Pricing: Meaning, Advantages, and Disadvantages
Optional Product Pricing is a method to determine product costs where a business sets a low cost for its most basic product and then profits…
What is Time to Market? Definition, Importance, & Best Ways to Reduce TTM?
Definition: Time to Market (TTM) is the total length of time required to develop a product from its conception to its actual availability in the…
What is Viral Marketing? Examples & Techniques to Use in 2023
In 2023, viral marketing is more important than ever. Brands and marketers strive to create campaigns that resonate with audiences and have the potential to…
Predatory Pricing: Effects, Advantages, Disadvantages and Examples
Predatory pricing is defined as a strategy where a product or even a service is set at such a low price that it drives most…
Line Filling: Anatomy, Examples, Factors, Case Study
The concept of Line Filling can be defined as the business strategy where the firm plans to increase the number of products in the existing…
Mom And Pop Stores : Examples, Advantages, Disadvantages of Mom And Pop Shops Business
Mom and Pop name is popularly used for private and family-owned businesses. These stores are run by a family or a small number of employees….
Merchandising: Types, Advantages, and Disadvantages of Merchandising
Merchandising is any practice that helps a retailer to sell his merchandise to his customers. In a retail store, the meaning of merchandising is the…
Ethics in Retail: Importance and Ethical Practice towards consumers
Ethics in business have become an essential topic of discussion. In retailing, retailers want to earn maximum profit by providing satisfaction to their customers with…
Inbound logistics: How to improve it & the Importance of Inbound logistics
Inbound logistics focuses on the processes in the supply chain that bring materials into a business or organization. This includes tasks such as managing suppliers,…
Multiple Unit Pricing: When you should use it, and the Pros and Cons
Selling a product at a price lower than that of other products of the same category is called Multiple Unit Pricing. This is true, especially…
Price Competition: Meaning, 6 Types, Advantages, and Disadvantages
Price competition is a form of competition by which a product or service can compete with other products or services in the market only on…
What is Product Launch – Examples, Types, Advantages
A product launch is an event which is organized to launch a product in the market. The product can be completely new or can be…
Sales Canvassing: Meaning, Strategy, Tips, Advantages, & Disadvantages
. Sales canvassing can be defined as a sales activity where you make the first contact with the prospect without prior appointment. Sales canvassing can…
Marginal Product: Definition and Examples of Marginal Product Explained
The marginal product, according to economics, is defined as the change in the output, which is a result of increasing one more unit of relevant…
What is Trade Show Marketing? Best Practices, Steps, and Examples
Trade shows offer the opportunity to market products or services directly to potential customers, partners, and influencers. Trade show marketing is a specialized form of…
Qualitative Research: Meaning, and Features of Qualitative Research
Qualitative research is defined as a method in which scientific method is used to collect non-numerical data, to determine and understand attributes and behavior of…
What are the Different Types of Goods? The Most Comprehensive List
Goods are the things that people use to satisfy their needs or wants. Goods can be of different types and can be produced through different…
Technical Specifications: Importance & How to write Technical Specification
A technical specification is an important document of every business project which contains detailed information for the technical requirements. A project manager needs to get…
What are Trade Shows? Best Trade Fairs, Exhibitions & Shows in 2023
Trade shows are events where businesses from different industries meet to showcase their products and services, network with potential customers and partners, collect customer feedback,…
Competition in Marketing : Meaning, and the Types of Market Competition
Businesses vying for the attention of the same customers are known as competition in marketing; it’s a fierce race to demonstrate value and stand out…
Marketing Communication: Meaning & Types of Marketing Communication
What are Marketing Communications? Marketing communications, or MarCom, are essential for engaging and informing potential customers about a brand’s offers. MarCom is comprised of a…
Feasibility Study: Meaning, Understanding, Steps, Examples, and Types
Feasibility Study is defined as the assessment of a project that has been proposed by someone. It is analysis and evaluation of a system and…
The List of 13 Retail Promotions to Attract Customers
It is easy to conceive a dream to have your own business. You can’t sit and wait for customers to walk in your store after…
Complete History of Retail Industry and the Future of Retail Industry
Early History of Retail Industry The history of retail spans a long timeline. There are archaeological shreds of evidence for water systems and trade which…
What is Retail Strategy? Different Retail Strategies to Boost Sales
A detailed marketing plan related to the of the business, its targets and ways and methods to achieve it, in relation to retail is known…
The 7 Important Steps Retail Planning Process you Should know
In this article, you will learn about the steps involves in the retail planning process. In the retail planning process, a retailer decides about the…
Sales Contest: How to create them, Advantages and Disadvantages
The sales department is the only department which helps in generating revenue, and it is important to keep the salespersons motivated and maintain a stimulating…
