The concept of Product Line Extension can be defined as a business strategy where the firm plans to expand its established product brand name with…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
What is Quantity Discount? Merits of Quantity Discount
The concept of Quantity Discount can be defined as the incentive offered by the seller to the buyer on the purchase of a large number…
What is Advertising? Advertising Methods and Advantages
Definition of Advertising Advertising involves the use of a sponsored, non-personal message or content for promoting or selling any product or service or for engaging…
What is Macromarketing? Definition, Meaning, and Examples
Definition of Macromarketing The concept of Macromarketing can be defined as the marketing policies, strategies, and objectives that have an influence on society and the…
What is Opportunity Cost? Meaning, Examples and Calculations
What Is Opportunity Cost? Opportunity cost is the value of the best alternative that was not chosen. It is what you give up when you…
What are Staple Goods? Definition, Meaning and Examples
Definition of Staple Goods The term staple goods refers to those specific consumer goods that are consumed by the people on a regular basis and…
What is Service Strategy? Meaning, Importance and Process
The marketing strategy of service industry focuses on delivering experiences processes and other intangible is to the customers and not physical goods like product industry….
What is Fashion Marketing?
Fashion marketing is a specific type of marketing that focuses on selling clothes, jewelry, and other fashion items. Fashion marketers make ads that appeal to…
Organized Retail – Meaning, Advantages and Examples
Organized retail is a sector which consists of the companies which are associated with production or sales of goods and services that operates as private…
12 Types of Retail Formats – Formats of Retailing
The word retail is derived from French words “re” and “tailer” whose meaning is to “cut again”. retail store works exactly as their name describes….
What is Market Access in International Trade? Examples of Pharma Industry & Others
Market access is the ability of a company to sell its products and services in a foreign market or across borders. For example, pharmaceutical companies…
Media Mix Definition – What is Media Mix?
Definition of Media Mix Media mix is used to refer that the combination of communications channels which is used for the purpose of advertising particular…
What is Relative Market Share? Benefits & Calculation
Definition: Relative Market Share can be defined as the methodology of comparing the brand’s market share against the market share of the competitor’s brand in…
Definition of Market Aggregation – What Is Market Aggregation?
The term ‘market aggregation’ is used to refer to that marketing process in which a particular product or service is marketed to a large set…
What is Top of Mind Awareness (TOMA)? Definition, Examples & How to Increase It
The concept of top-of-mind awareness can be defined as the first and foremost brand that comes into the minds of customers when prompted about a…
Importance of Inventory Management: Definition, & Benefits
When we come to talk about the Importance of Inventory Management in today’s scenario, it largely applies to manufacture, wholesale, and retail firms. It is…
What is Post Purchase Dissonance? Causes of Post Purchase Dissonance
Many times in our own personal life, we buy products which we later regret buying. It could be costly shoes, small items or anything which…
What is Tourism Marketing? 15 Strategies in 2023
From hotels and other types of accommodation to car rental services, airlines, restaurants, entertainment spots, and travel agents – tourism marketing encompasses a wide range…
What is a Marketing Agency? Role of a Marketing Agency
The Definition of a Marketing Agency The marketing agencies also referred to as marketing firms are those specialized agencies that help a particular business entity…
What is Retail Shelving? 10 Tips for Retail Shelving
Retail shelving is one of the most important features of retail space design. Perfect retail shelving can enhance the layout design of your retail store…
Importance of Retailing – Why Retail is Important?
Importance of retail marketing cannot be denied for today’s manufacturers. Retail stores play an important role in high-level exposure of businesses and widespread distribution of…
What are the Applications Of Research? Examples of 4 Sectors
A creative process and a systematic work which is undertaken in order to increase the knowledge which can be but not limited to society culture…
What Is Cross Selling? 3 Steps for cross selling to customers
Cross selling means selling related or complementary products to your existing customers. It is one of the most effective methods of the marketing world. for…
What are Customer Service Goals
The success of any business is dependent upon the achievement of its customer service goals. Not only do they help businesses remain focused, track accomplishments,…
Difference Between Planning And Forecasting (With Table)
Forecasting is the process of predicting what will happen in the future. It is based on past performance and current trends. Planning, on the other…
Who Is A Customer Service Representative and what is his Role?
Upbeat services are the need of the hour as it is all about meeting the expectations of every customer in an exceptional way. A customer…
What Is Customer Success? Concept, Process, Model and Examples
What is customer success and how can you measure it is an important question in today’s scenario. Every company is trying to find the right…
What Is Threshold Effect? Concept, Importance and Example
The term threshold effect is used to indicate that particular effect in which advertising of particular goods or services creates an impact on the behavioral…
What is Latent Demand? Concept, Importance and Usage
Definition of Latent Demand The term latent demand is used to refer to that situation in which a consumer is unable to satisfy his needs…
What is the Importance of Qualitative Research to an Organization?
Research and Development is one of the most significant and crucial parts of each and every organization irrespective of the industry domain. Right from understanding…
13 Types of Branding and the Benefits of Branding Explained
Branding is the process involved in creating a specific and unique identity, name, and image of the company or the product in the market and…
What is Sales Tax? Advantages and Disadvantages of Sales tax
A sales tax is a certain percentage of tax imposed by the government on the sales of goods and services. As per the law, a…
6 Contents of a Sales Kit and Advantages of Sales Kit
You must have often heard this term. So, to make it easier for you to understand the meaning of a sales kit, I would first…
Who is Sales Associates and their Responsibilities in Sales Management
Sales associates play a role of an intermediator between company and company’s customers. The job of a sales associate is to sell a wide variety…
15 Types of Marketing Campaigns Popular in 2023 (A Comprehensive Guide)
As half of 2023 has already passed, it’s intriguing to see the evolving landscape of marketing campaigns. According to the most recent report from Dentsu…
What is Event Marketing? Types, Roles, and Examples
Event marketing allows businesses to promote their brand, product, or service by interacting directly with customers. This customer engagement might occur online or in person….
What is Buying Pattern Analysis? Steps of Buying Pattern Analysis
What is Buying Pattern Analysis? Buying pattern refers to the consumer’s purchase pattern and can be defined as “the characteristic way in which consumers purchase…
What is a Sales Contract? Elements, Importance and Advantages
What is a Sales Contract? A sales contract is an agreement between a seller and a buyer which includes the delivery and sales of goods,…
4 Main Types Of Marketing Services You can Receive from Marketing Agencies
Marketing Services required by many companies, not every company can afford to have a separate Marketing department in their company. It is the startups that…
What is Marketing Mix Modeling? Comprehensive Guide on How MMM Works
Marketing mix modeling is a data-driven method that combines crucial sales and marketing metrics such as advertising spend, media channels, campaigns, and more to decode…
