Employees in sales’ jobs get a base salary along with commission on the basis of total numbers of units sold by them or reaching the…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
What is Sales Channel Development? Phases, Advantages and Disadvantages
Generating more and more revenue is one of the biggest challenges for salespeople and companies do their best to make most out of working hours…
What is Sales Channel? Functions of Channel Marketing Distribution
The means to sell a customer is called a sales channel. The sales channel is different from the distribution channel which includes the customer delivered…
Sales Coaching – Purpose, Need, Process, Advantages & Disadvantages
For any sales team, achieving sales targets is the only criterion for measurement of performance. The increasing sales numbers can be achieved by a performing…
What is Sales cadence? Importance, Advantages & Disadvantages
Planning is very important in sales. You must have a well-designed and well-thought plan whether you are writing a sales proposal or you are preparing…
13 Ways To Bargain if you want something at low price
Bargaining is an art that can help you in saving some money through your negotiating skills. It is an acceptable technique that people have been…
What is Relative Advantage? Concept, Advantage and Application
E.M. Rogers, who was a sociology professor at Ohio State University, was the first one to identify Relative Advantage in 1962 when he published Diffusion of Innovation….
What is Brand Brief? Components of Brand Brief and Examples
Brand Brief is the beacon of the brand and it is one of the most crucial documents talking about the brand’s values, objectives, ethos, vision,…
Who is a Sales Consultant? Quality and Skills of a Sales Consultant
Making sales and keeping customers satisfied is most important for small as well as powerful businesses. Sales is an important mean to keep your business…
Baby Boomers: Definition, Years, Date range, History and Examples
Baby Boomers – the generation-spanning from 1946 to 1964 – are highly influential members of society, who have shaped and continue to shape our culture….
What is Brand Audit? How to conduct a Brand’s Audit and Brand Strategy Analysis ?
Brand Audit is a meticulous and careful study and an examination of the brand’s current position in the market, customer’s mind, and the industry as…
What is a Brand Pyramid? How to build a Brand Pyramid?
The Brand Pyramid can be defined as a framework or the tool that answers the fundamental questions related to the brand and its operations in…
What is a Supply chain? Role of Supply chain in distribution
Suppy Chain Definition A supply chain denotes a system in a business that involves organization, information, people, activities and resources that are used to move…
30 Types of Marketing Collateral You Need Now (2024)
While marketing collateral has been used for a long time, it continues to evolve, necessitating frequent reevaluation to be effective. This dynamic character is driven…
2 Main Types Of Variables used in Strategies
Inferential or descriptive statistics are often used by marketing professional to take important marketing decisions. Effective marketing strategies can open new opportunities for small businesses…
What is Research Design? Type of Research Designs
A research design is a step-by-step approach used by a researcher to conduct a scientific study. It includes various methods and techniques to conduct research…
What is Exploratory Research? Types of Exploratory Studies In Sales
Exploratory research is conducted on problems that have not been investigated clearly and there is not much information available on it. the purpose of conducting…
13 Projective Techniques used in Market Research
In this article we discuss various projective techniques which can be used in Market research. However, first let us understand what are projective techniques? What…
6 Main Types Of Marketing Channels Observed in the Business World
Marketing channels are used to make goods and services from the manufacturer to make available for consumers to use. This includes several activities to transfer…
11 Types Of Quantitative Research options that exist for Market Researchers
Quantitative research involves methodical analysis of phenomena by means of collecting quantifiable data and then carrying out mathematical, statistical, or computing techniques. To conduct quantitative…
9 Types of Qualitative Research used by Market Researchers
Qualitative research is concerned with answering ‘why’ questions or ‘How’ questions especially the ones which are meant to understand or comprehend human behavior. The primary…
What is Customer Feedback? 7 Types of Customer Feedback
Feedback from customers is the valuable information, opinions, and comments they share about their interactions with your company, products, or services. This feedback is important…
8 Types of Advertising agencies based on their Function
Advertising agencies are dedicated centres to create and promote advertisements. They are responsible for not only developing advertisements but also executing the entire advertising strategy…
7 Types of After Sales Service to keep your Customer Satisfied
The concept of after sales service is as important as sales. While it does not generate any revenue for the company, it surely does increase…
6 Types Of Customer Segments to Target
Segmentation is dividing the similar customer into homogenous groups for the sake of classification and study. Customers are segmented in similar groups based on their…
Brand Management – Definition, Process, Examples and Softwares
Definition: Brand management is a branding process responsible for identifying a brand’s core value and managing it in a manner that the brand value is…
What are Inventory Management Systems? Importance and Types
Inventory, a stock of raw materials and components to be used in manufacturing process or a stock of finished goods held for the purposes of…
What is Outbound Marketing? Concept, Explanation and Examples
When a business is started, one of the most critical needs is to let people know about the products and services so that more customers…
What is Wholesale Marketing? Strategies and Examples
Wholesale marketing is a type of marketing strategy that involves selling wholesale products directly to large retailers, wholesalers, or distributors in bulk. This type of…
Willingness to Pay: What Is WTP & How To Measure It
A customer’s willingness to pay indicates the highest price they are willing to pay for a product or service. WTP is an important metric for…
What is Brand Philosophy? Importance of having a Brand Philosophy
Brand Philosophy can be defined as the set of values, code of ethics, and principles that define the overall ambience and culture of the organization…
What is Map Pricing and How it helps retailers?
There are various forms of Pricing policies used by manufacturers and retailers to attract customers. However, even though the policies are in place, there are…
What is Keystone Pricing? Keystone Pricing Strategy in retail
Oh! Those good old days of retail! The competition not so stiff and the prices soaring high! Quite a golden period, wasn’t it? It was!…
What is a Brand Statement? and 5 Brand Statement Examples
Brand Statement can be defined as the proclamation of your brand ethics and features of your business highlighting the unique selling points as compared to your contemporaries…
What is Brand Strength? 4 Factors that Build Brand Strength
Brand strength is a measurement of how well your brand communicates your value to your customers. It’s determined by the level of trust, loyalty, and…
How to get Customer Testimonials? 9 Customer Testimonial Examples
Testimonials are statements from customers that highlight their positive experiences with a company and the quality of its services or products. They usually come in…
What is Vertical Marketing System? Types & Examples
Definition: A vertical marketing system refers to a coordinated approach where the producer, wholesaler, and retailer of a product or service work together as a…
What is the EPRG Framework? 4 stages of the EPRG Framework
Wind, Douglas, and Perlmutter created and presented the EPRG Framework. It concentrated on the company’s foreign marketing activities and the disparate perspectives about its engagement…
What is Sales Commission? Types, Role and Advantages of Sales Commission
A career in Sales would invariably come with the perk of Sales Commission. Business Dictionary defines Sales Commission as, “A certain amount of money in…
Who is a Sales Coordinator? Role and Job Profile of Sales Coordinator
Sales Coordinators are the support for the Sales team in their duties in not only Sales but also in admin duties. Sales coordinators play an…
