The term is self-explanatory and is self-defined. The conversion of a prospect to lead and lead to a customer is termed as Sales Conversion. To…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
6 Steps in Negotiation which occur in the Negotiation Process
Negotiation is a process in which two or more parties reach a beneficial decision which is mutually agreed, to avoid disagreements and differences. Usually, two…
8 Types of Analysis in Research
Data analysis detailed process of analyzing cleaning transforming and presenting useful information with the goal of forming conclusions and supporting decision making. Data can be…
5 Types of Pricing Structure Used by Companies
Once a firm develops a product or service, what remains to be done and which also happens to be the crucial step is pricing the…
What is Customer Experience Strategy and How to Build it?
A CX strategy is a plan that a company uses to ensure positive experiences at every point of contact with customers during their journey. It…
How to Collect Customer Feedback?
Customer feedback is a way of collecting and assessing customer opinions & experiences with a specific product, service, or business. This information can help improve…
What is the Importance of Ethics in Research?
Research and Development of all the vital information that is required hold quite a lot of importance and significance in each and every organization as…
What is BATNA? Best Alternative To a Negotiated Agreement
Abbreviated as BATNA, it is elaborated as Best Alternative To a Negotiated Agreement. It was first explained in their book “Getting to Yes: Negotiating Without…
What is Sales Metrics? 8 Sales Metrics you should track
For the proper understanding of the topic, let us break down and understand sales metrics first. Liked this post? Check out the complete series on…
4 Types of awareness
The ability to perceive and know things how to feel cognizant about the events is called awareness. It is being conscious of something. Awareness is…
Top 11 Sales Abilities you should possess
Sales are defined as the exchange of goods or services against money. The salesperson is the one who does the sales job. There are two…
What is Sleeper Effect Concept? Application of Sleeper Effect
Whenever we talk about the World War II, one of the first things that strike us is the widespread calamity that had struck. There was…
10 Types of Business Research
The ultimate intention of any business is to increase sales and profit of the business. Business research is can be defined as a process of…
4 Types Of Creativity
Creativity is the term that has become quite popular in the past few decades. Creativity is one of the most essential traits that every employer…
How to Deliver Great Customer Service?
A happy client is a satisfied customer. He is always right. These are few things which we have heard often. Is it true for everybody?…
How To Approach Customers? 10 Ways to Approach Customers
A customer is an indicator of probable sales and needs to be handled with care. It is the client base that is the lifeblood of…
10 Types Of Customer Complaints
Complaints are inevitable in every business. As customers have become aware of their rights than ever before. A large segment of customers is tech savvy…
10 Types of Customer Service Channels
A company’s customer service channels refer to the different methods that they offer for customers to receive support and assistance. For example, a company may…
Customer Relationship Management
Customer relationship management CRM is a way of managing customer relationships used to help businesses manage their communication and interactions with existing and potential customers….
4 Types of Media – Print, Broadcast, Internet and Out of Home
Types of media are different news and entertainment sharing mediums and communication tools that businesses or brands use for their marketing and advertising purposes to…
7 Types Of Customers based on Consumer Behavior
Customers have diverse characteristics, so it is essential to recognize these differences for successful customer service. By understanding the different types of customers, businesses can…
9 Benefits of Branding – Importance of Branding
Branding can be defined as the process of curating a distinctive and a unique name and image of the company or a product in the…
What is Dynamic Pricing Model? Examples, Importance, Advantages and Disadvantages
Dynamic pricing is basically that business strategy in which the entities (companies) set up prices for both the product and the services provided by them…
20 Types of Brands in the Market
A design, name, symbol or any other feature that distinguishes the product of an organization from its competitors is called a brand. Brands are associated…
How to Appreciate Customers? 10 Ways To Show Appreciation to Customers
Personal attention is a great way in showing your appreciation to a customer. Listening attentively, showing concern are sure signs of caring that brings the…
What is Brand Adaptation? Brand Adaptation Examples and Challenges
The concept of Brand Adaptation calls for the reuse and a minor change in the visual, typographical or messaging elements of a brand and its…
What is Sound Logo? How to Create an Audio Logo?
Definition: A sound logo is an auditory representation of a brand, as it is a type of trademark that uses sound to identify the origin…
What is the Importance of a Brand Logo?
A Brand Logo can be described as the face of a company and quite often, it is the first thing that a potential customer will…
What are Brand Elements? 10 Different Types of Brand Elements
The brand is represented by the various tangible elements that create and formulate a visual, auditory, and olfactory brand identity resulting in the innate and…
How to Establish Customer Goodwill and Its Importance?
The relation which the customers develop with the company via their products develops Goodwill. It is long lasting, based entirely on the basis of product…
What is Customer Experience Management? Definition, Importance & Example
Customer experience management is a process of managing the collection of interactions or experiences of the customer while buying the product or availing of the…
10 Ways To Approach A Customer In Retail
Can a retail business survive without its customers? No, I don’t think so. They are an integral part of this enterprise and some even consider…
What is Sales Enablement? Process of Sales Enablement
Sales enablement is a relatively new concept and is seen as a circle overlapping two gigantic circles of Sales and Marketing. Sales team pursue and…
What are Customer Insights? Importance of Customer Insights
Through customer insights, businesses gain a much deeper understanding of the behaviors and preferences of their customers. The customer data can be used to effectively…
What is Brand Association? 5 Types of Brand Association
A customer does not simply buy a branded product. He tries to recall the brand or product in his mind with something else. That association…
Types of Brand Names
Brand names are the identification indicator with which a brand will be called. It is something that sticks with your brand for a lifetime and…
7 Steps of Sales Process And How to Create One?
What is the sales process? The Selling or Sales Process is the way in which a salesperson interacts with potential buyers. There are 7 main…
10 Types of Advertising With Brands Example
Types of advertising have been revolutionized with the advent of digital media, ranging from websites and emails to social media marketing. Traditional methods such as…
How to Increase Sales? 10 strategies for Increasing Sales
Every organization likes to look at a graph of sales that shows growth. As much as everyone would like to do that, not every organization…
What is Sales KPI? Types of Sales KPI
KPI is an abbreviation of Key Performance Indicator. Thus, Sales KPIs are the indicators of sales performance. These indicators are specific, measurable and time-bound. Every…
