Purchase and sale of retail goods by customers and businesses is called retail sales. Retail goods are usually comprising of finished goods. Retail goods consist…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
What is Pharmaceutical Sales? A look into Pharma Sales
Sales of Pharmaceutical products, which may include medicines, or surgical devices, consumables of any form, machines, and equipment used in surgeries is called Pharma Sales….
What is Sales Growth? Sales growth Explained in Detail
Sales Growth is the parameter which is used to measure the performance of the sales team to increase the revenue over a pre-determined period of…
16 Sales Activities you can do to Sell Better
Any activity to promote a sale is known as Sales Activity. Sellers carry out a multitude of activities to keep the business afloat and raise…
How to Build a Sales Action Plan?
Sales are the only revenue generator for every company and focusing on increased sales is focusing on increasing profits of and for the company. The…
Top 12 Negotiation Skills you should Possess
Negotiation is a process in which two or more parties reach a mutually beneficial and consented agreement by compromise and/or discussion in order to bridge…
What is Procurement Cycle? All Steps Explained
The Procurement Cycle is a cyclical process of key steps when procuring goods or services for the organization. This interactive tool is strategically developed to…
What is Product Demonstration? Types of Product Demonstration
A product demonstration, also known as a “demo,” is a marketing technique used to showcase a product to potential customers to encourage them to make…
What is Customer Intimacy?
Customer intimacy is a type of customer-centric business practice that businesses use to learn as much as possible about existing & potential customers as well…
What is Sales Target? Types of Sales targets
Simply put, Sales Target is the milestone to be achieved by the company or the team or the individual as the case may be. Target…
What is Corporate Identity?
What is Corporate Identity? Corporate identity is the overall image of a corporation, firm, or business in the minds of consumers, investors, and the general…
What is Sales Funnel? Process of Sales funnel creation
The concept of Sales Funnel can be defined as the process of buying that companies lead their customers through when purchasing products. It is divided…
What is RFM Analysis (Recency, Frequency & Monetary Value)?
RFM analysis is a crucial marketing tool used to identify and segment customers on the basis of their recency, frequency, and monetary value. The three…
What is Supplier Evaluation?
Supplier evaluation is the process of assessing and approving the potential line of suppliers of the company through various quantitative and qualitative evaluation measures. The…
What are Brand Attributes and its Importance in Branding
Brand Attributes are the core values that define the overall nature of the company and represent the essence of the brand. They are the set…
What is Global Marketing?
Companies seeking worldwide brand status need a global marketing plan. Understanding global markets and consumers is essential to creating advertisements that resonate with each audience….
What is Sales Analysis? Why is it important?
For every company, Sales is the ultimate revenue generator which takes care of all costs and expenses. While Sales may be achieved easily or in…
What is B2B Sales? Process of B2B Sales
An abbreviation of Business-to-Business, B2B selling involves companies or salespersons who sell products or services to other companies. When the selling is done by companies…
Sales Budget | Process, Importance & Examples
Like every department, even the Sales department has a budget and adhering to that budget is very important since the Sales Budget is a basic…
What is a Focus Group? Roles & Feedback of Focus groups
A focus group is a small collection of various people whose reactions are studied about a new product or something similar to determine reactions from…
What is Sales Audit? Steps of Sales Audit
While the Sales Audit may sound a complex term, it is actually quite simple. It is usually performed by an external auditor with both Sales…
What is Sports Marketing? Explained and discussed in details
One of the most profitable industries today is the sports industry. Major sports like cricket, football, tennis, as well as the country-specific favorites like baseball,…
What is Brand Culture? How to build a good Brand Culture?
Brand Culture can be defined as the inherent DNA of the brand and its values that governs every brand experience, brand expression, interaction with the…
What is USP Analysis? How to find your Unique Selling Proposition
The concept of USP Analysis can be defined as finding out the factors that distinguish your products offered from the ones of the competitors and…
Who is a Brand Coordinator
What is a Brand Coordinator? A brand coordinator is someone who helps to oversee and manage a brand. This can involve creating marketing campaigns, working…
What is Product Standardization? Uses and Advantages
What is Product Standardization? Product standardization refers to the process of maintaining uniformity and consistency among the different iterations of a particular good or service…
What is an incentive scheme?
Also referred to as an incentive program, an incentive scheme is a formal scheme that is usually put to use when a company wishes to…
Who is a Brand Consultant
Who is a Brand Consultant? A brand consultant is someone who helps organizations create and maintain a strong and consistent brand identity. Brand consultants are…
What is a Fragmented Market?
A fragmented market is one in which no single entity dominates the industry. It is distinguished by many small and medium-sized firms vying for customers…
What is a Captive Market? Definition, Examples
What is a Captive Market? A captive market is one in which a few sellers or suppliers control the distribution of specific commodities. In a…
What is Geodemographic Segmentation?
Geodemographic segmentation is a market analysis technique that categorizes consumers into specific groups based on their shared demographic and geographic traits. It is a powerful…
What is Brand Character?
Brand Character can be defined as the set of human attributes and characteristics associated with the brand giving it a unique personality and recognition in…
What is meant by being Brand Conscious? How to target such customers?
The concept of Brand Conscious can be defined as the awareness of the brand and it’s products offerings that are quite distinctive from the other…
What is Sponsorship Marketing?
Whenever you watch a TV reality show, I am sure that you must have noticed the anchors announce a series of names or at least…
What is Guaranteed Maximum Price? Know How GMP Contracts Work
A Guaranteed Maximum Price (GMP) construction contract sets the maximum project cost. It is a contract between a contractor and the project owner that specifies…
What is a Cult Brand? Explained with examples
Definition of a Cult Brand A Cult Brand offers the specific range of products or services that enjoys the loyal and committed set of customers….
Social Identity Theory – Meaning, Variables Involved and Examples
Human beings are social animals and are shaped by their relationship with other people. The self-identity of a person is affected by the ways in…
Importance of Marketing Ethics
Definition of Marketing Ethics Marketing Ethics can be defined as the set of guidelines and the area of applied ethics that acts as a guiding…
Social Learning Theory
It has been theorized that human beings learn from observing and imitating others. People can learn new behaviors even without motor reproduction or direct reinforcement….
What is Share of Voice and How to Measure it?
What is Share of voice? Share of Voice (SOV) is an effective tool to measure the extent of your brand’s presence in the market compared…
