What is Brand Identity? Brand identity is a unique set of characteristics that distinguish one brand from another. Brand identity includes visuals such as logos,…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
Points of Difference (POD): Definition, Types and Benefits
What are Points of Difference? Points of difference are the unique characteristics that distinguish a product or service from other competitors in the market. These…
What are Branded Keywords and Why they Matter to your Brand?
What are Branded Keywords? Branded keywords are terms that include the branded name (or variation of the brand name) of a company, product, or service….
Brand Knowledge: Definition, Examples, Elements and Importance
What is Brand Knowledge? Brand knowledge is recognizing and understanding the features, benefits, and value of a brand’s products or services. Branding helps customers form…
What is Brand Licensing?
What is Brand Licensing? Brand licensing is the process of renting or leasing an intangible asset such as a brand name, logo, or other elements…
Brand Partnership: Definition, Types, Steps and Tips
What is a Brand Partnership? A brand partnership is a strategic collaboration between two or more companies that mutually benefit by leveraging each other’s strengths…
Warehousing: Definition, Types, Process and Functions
Warehousing is a crucial part of the supply chain process that provides a storage facility. Warehouses are used to store goods and materials, improve the…
Branding Questionnaire: 30 Questions to Build One
What is a Branding Questionnaire? A Branding Questionnaire is an invaluable tool for helping your business define and understand its brand. It asks questions that…
Top 10 Auto Insurance Companies in the World in 2023
Insurance companies are a blessing in disguise as they offer financial protection against damage or loss to both individuals and properties. We live in a…
Perception in Marketing: Meaning, Stages and Examples
When building marketing campaigns and strategies, it’s essential to comprehend the idea of consumer perception. Understanding how people may interpret your message can go a…
STP Marketing: Segmentation, Targeting and Positioning
The STP Marketing Model can be utilized for assessing how you communicate the advantages and worth of your product to various segments and enhancing your…
What is a Hard Sell? Definition, Steps, Tactics & Examples
Hard Sell is a type of sales technique that is characterized by high-pressure selling tactics. This approach is often used when the goal is to…
10 Marketing Challenges and How to Overcome Them?
Every business deals with marketing challenges of some kind. A comprehensive marketing plan and careful analysis are needed to identify efficient strategies to connect consumers,…
Retail Industry: Overview, Trends, Activities and Challenges
The retail industry refers to all those businesses that engage in the sale of goods and services to customers. It includes various types of stores…
ATL, BTL and TTL Marketing
In the field of marketing and advertising, there are three main activities: Above the Line (ATL), Below the Line (BTL), and Through the Line (TTL)….
What Is Inventory Management? Benefits, Challenges and Tips
Inventory management is an important part of every business’s operations. It helps expand a business’s capacity for growth and profitability, as well as provides a…
What Is a Marketing Plan? Types and How to Write One
A marketing plan is an important document that outlines strategies, techniques, and goals to help a business remain competitive and flourish. A successful marketing strategy…
What is Advertising Jingle? 9 Best Jingles of All Time
Advertising jingles are short, catchy tunes that are used in commercials to help promote a product or service. They’re often designed to be memorable and…
Consumer Decision Making Process
The consumer decision-making process is a process that the customers follow while making their purchase decisions as per their needs. It refers to a consumer’s…
How to Learn from Competitors? 10 Smart Ways to Understand Competition
Staying ahead of the competition is inevitable for any business and one key strategy you can use to do so is – learning from competitors….
Internal Customer Service: Definition, Best Practices and Examples
When we talk about internal customer service, what comes to mind is the exemplary treatment of customers from within an organization. Internal customers are those…
Customer Service: Definition, Importance, Benefits and Tips
Customer service responds to consumers’ questions before and after purchasing a product or service. Customer support personnel are available in person, over the phone, via…
Customer Reviews: Definition, Importance and Strategies
A customer review conveys an individual’s experience with your company. Customer feedback is a valuable resource for businesses, with the potential to boost sales and…
26 Marketing Objectives with Examples
What Are Marketing Objectives? A company hopes to accomplish its marketing objectives through its marketing efforts. Businesses typically use marketing campaigns to achieve several goals,…
Product Recall: Definition, Process, Examples & Risks
A product recall is a recall or request made by a manufacturer to return a product after the revelation of safety issues or product defects…
Potential Customer: Definition, Meaning, Examples and Identification Steps
Potential customers are those who have not made a purchase yet but who could be interested in your goods or services. For example, if you…
Marketing Implementation Plan with Examples and Template
Successful marketing implementation requires more than just having a plan. It involves strategically setting goals, allocating resources, targeting the right audience, scheduling activities, and monitoring…
Competitive Market: Definition, Types, Characteristics and Examples
A competitive market is one in which there are many buyers and sellers, each offering a product that is similar to the offerings of other…
How to Write SMART Goals? (Detailed Examples)
What are SMART goals? SMART goals are those goals that are specific, measurable, achievable, relevant, and time-bound. SMART goals are popular because they help you…
What is Potential Product? Definition and Advantages
The potential product refers to a product the marketing and product development teams can develop further by considering all possible augmentations and enhancements that the…
What is Actual Product? Definition, Examples and Importance
What is Actual Product? An actual product is a tangible product that a consumer purchases in order to obtain the core benefits that the product…
What is Owned Media? Definition, Channels, Process and Examples
Owned media is the collection of media assets that a company or organization owns and controls. Examples of such assets are websites, blogs, social media…
Shared Media: Definition, Types, and Importance
What Is Shared Media? Shared media is the practice of companies creating and distributing content on social media to their customers and followers, with the…
Difference between Marketing and PR
Marketing and PR are often confused or used interchangeably, but they have distinct differences. Marketing is the process of promoting a product, service, or business…
Branded House vs House of Brands
Branded houses are companies that use a single brand name for all their products and services, whereas a house of brands is when each product…
Characteristics of Retailing
What is Retail? Retail refers to the activities and processes involved in selling goods or services directly to consumers for their use. Retail stores, also…
Brand Style Guide: Definition, Importance and Examples
What is Brand Style Guide? A brand style guide is a rulebook that acts as a reference for creating a unified brand identity, helping your…
20 Brand Health Metrics and how to measure them
What is Brand Health? Brand health is a measurement of different metrics which indicate the overall performance, strength, and well-being of a brand. These metrics…
Brand kit: Definition, Purpose, Types and Examples
What is a Brand Kit? The brand kit is a collection of visual elements that define the brand’s visual identity. It is used to create…
Brand Integration: Definition, Branded entertainment and Licensing
What is Brand Integration? Brand integration is a type of entertainment marketing in which a brand is strategically and creatively integrated into the content of…
