Target marketing, also sometimes known as niche marketing is the art of marketing only to a desired target market. Thus target marketing mainly involves two…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
How to improve product quality? A guide for Business managers
Out of the many tasks given to the marketing department, one of them involves improving product quality. This is a job more precisely for the…
What is Conjoint Analysis? Types & How to Use It
Conjoint analysis might sound a bit intimidating, but it’s just a fancy term for a method that helps us understand how people make decisions. Ever…
What is Psychographic Segmentation? A Complete Guide with Examples and Types
Beliefs, values, lifestyle, social position, views, and hobbies are just a few of the factors that may be used in psychographic segmentation to divide your…
Types of Sales Organizations – Committee Sales Organization
In committee sales organization the committee is never the sole basis for organizing a sales department. It is a method organizing the executive group for…
Competitive Pricing: Definition, Strategy & Advantages
Competitive pricing is a pricing strategy that enables a business to offer goods or services at a lower or the same price as its rivals….
What are Activities, Interests, and Opinions (AIO)?
What Are Activities, Interests, and Opinions (AIO)? Activities, Interests, and Opinions (AIO) are characteristics of a person which are used by market researchers for psychographic…
Total Customer Satisfaction – What it is and how to achieve it?
There are various ways to define total customer satisfaction. However, the underlining fact is very clear – You need to try to make your customer…
Vals – Values attitude lifestyle
Vals which is also known as values attitude and lifestyle is one of the primary ways to perform psychographic segmentation. All three terms are intangible…
Types of Sales Organization – Functional Sales Organization
Some sales departments use Functional sales organization. This type, derived from the management theory developed by Frederick W. Taylor, is based upon the premise that each…
Break-Even Price: Definition, Examples, and How To Calculate It (Updated 2024)
What Is a Break-Even Price? The break-even price is the price a company must charge to cover direct manufacturing expenses and make a profit. It…
Types of Sales organization – Line and Staff Sales Organization
The line and staff sales organization is often found in large and medium sized firms, employing substantial numbers of sales personnel, and selling diversified product lines…
What is Price Skimming? Definition, Examples & How It Works
Price skimming is a strategy used for product pricing in which the company charges the highest possible price initially and then eventually brings down the…
Limitations of segmentation
Segmentation also has its limitations as it needs to be implemented in the proper manner. As segmentation is one of the most important process in…
Physical Evidence in Marketing Mix
If you have read the service marketing mix, then you would know that physical evidence is one of the additional 3 Ps (extended marketing mix)…
Type of Sales Organization – Line Sales Organization
The line sales organization is the oldest and simplest sales organizational structure. It is widely used in smaller firms and in firms with small numbers…
Behavioral Segmentation – Examples, Types and Benefits
Behavioral segmentation groups your website visitors together based on their shared, specific behavior patterns, such as their purchasing habits. For example, if you notice that…
Types of Sales Organization: A Complete Guide about Sales Team Structures
If sound practices are followed in setting up the sales department, the resulting structure takes on features of one or more of four basic types…
The Sales Organization
Effective sales executives insist upon sound organization. They recognize that the sales organization must achieve both qualitative and quantitative personal selling objectives. Over the long…
Tactical Marketing: Definition, Importance, and Difference
Tactical marketing is a marketing approach that focuses on the specific ongoing tactics and techniques you use to promote your business. These are your individual…
Pricing Decisions: Examples, Objectives & Factors to Consider
Businesses make pricing decisions when determining the prices for their products or services. For example, a business that sells ladies’ bags may decide to charge…
Demographic Segmentation – Meaning, Factors, Data and Example
Demographic segmentation is the identification of a specific audience segment for a brand or organization based on factors such as age, gender, marital status, family…
8 steps to create a strong sales pipeline
Sales is a continuous process and the timelines are such, that you are needed to prospect and close customers again and again. The sales process…
What role does Sales resistance play?
Prospects show sales resistance by pointing out real or imagined obstacles, and by voicing objections, sincere or insincere. In analyzing sales resistance, the salesperson need…
Marketing Information System – Types, Tips and Examples
Definition Marketing Information System regularly gathers, analyzes, interprets, stores, and distributes internal and external market data. Marketing information systems include CRM, market research, competitive intelligence,…
Ethnographic Research
Ethnographic research is a method of studying people from their points of view and in their real-life environment or social setting. By studying how people…
4 major challenges for Marketing managers of 21st Century
Everyone faces problems and challenges in their jobs. And a marketing managers job has gotten tougher with more and more introduction of different media vehicles…
4 types of Market research Companies
Market research is a complicated process which involves 6 different steps to be conducted for each market research process that is carried out. There are…
26 Benefits of CRM Systems
Customer Relationship Management (CRM) is crucial to business growth. It prioritizes client relations to grow the business. Effective CRM involves satisfying current customers and attracting…
Qualities of highly effective salesperson
What qualities should an effective salesperson possess? It is difficult to list “success” qualification. Sales executives jobs cover a gamut of products, markets, and marketing…
Penetration pricing explained with examples and case study
Penetration pricing strategy is generally used by late comers in the market. This pricing is typically used when the market is saturated or there are…
International marketing – Scope and challenges
What is International Marketing? International marketing is the process of marketing goods or services to customers in more than one country. This process can be…
Function of Sales Executives
Many sales executives get promoted into their positions because of their previous performances as salespersons. In some companies, outstanding sales persons have in inside track…
Why are your customers brand switching and what is the reason for switching brands?
More and more brands and products are being launched every day. In the traditional retail mix, moden retailers like Walmart have started launching their own unique products. On top…
How to Close a Sale? 20 Sales Closing Techniques for 2023
The art of closing a sale is a skill that separates the good from the great in the world of sales. Understanding how to close…
6 Advantages of Segmentation
A company cannot devise a market strategy without market segmentation. Imagine that you became a teacher one day. And the only thing your employer told…
Which market segment should you target?
There is a very generic approach which can be used to decide which market segment you want to target. These approaches are – Mass Marketing,…
Difference between Segmentation Targeting and Positioning
One of the first principles of Marketing management is segmentation targeting and positioning also known as STP. However, all the three concepts are so parallel to…
Promotions in Marketing – Marketing promotions
What is Marketing Promotion? Marketing promotion is the inclusion of various activities and strategies that companies use to market their products or services. It can…
What are the Research Objectives? Types, Examples & How to Write Them
Accurate and well-defined research objectives lay the foundation of any successful research project. These objectives serve as a compass, guiding researchers on the path they…
