Every business exists to fulfill one core mission: to deliver value to its customers. Between goods, services, or experiences, customer value shapes how customers perceive…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
How to manage and motivate channel dealers
Channel sales is always tricky. This is because your dependency on other people is double that of corporate sales. In corporate sales, you might meet…
Value Delivery: Definition, Process, and Preparation
Value Delivery is the process of providing value to customers by means of a product or service. This involves developing the product, packaging it, promoting…
Quantitative Market Research
Quantitative research involves gathering numerical data, which is further analyzed via mathematical and statistical methods to measure variables. This type of research often requires a…
Customer Retention Strategies
Customer retention is an essential goal for any business aiming to succeed. The longer you can maintain customer loyalty, the more likely they are to…
Building structural ties for customer retention
Customer retention mainly means that the customer should be ready to repurchase the brand. In such scenarios, structural ties with the customer can ensure that…
How to reduce customer defection and bring down defection rate?
It is a known fact that one of the variables which hit’s the bottom line of all established companies hard is the customer defection rate….
What is Customer Equity? Components of Customer Equity
Customer equity is a result of customer relationship management. Customer equity is the total of discounted lifetime values of all of the firms customers. In…
Customer Driven Organization
Business today has taken a whole new direction where competition has become stiffer, and margins have become smaller. Success currently not only depends on technological…
One-to-one marketing: Definition, Examples and Strategies
One-to-one marketing, also known as personalized marketing or individualized marketing, is a strategy that focuses on building relationships with one customer at a time. For…
6 Smart Sales techniques for retail sales person
In today’s competitive environment, the job of a retail sales person is difficult and he needs to have a lot of sales techniques up his…
How to use your customer database
A customer database is generally used by companies which have repeat buyers, which go through regular updates, give repeated services or for cross selling different…
Target market vs Strategic market
The characteristics of both – Target market and Strategic market are different. Hence, when our readers ask us the difference of Target market vs strategic…
Product Classification: Definition, Types & Examples
The concept of product classification is nothing new – it’s been around for decades. However, in recent years, the need for an organized system of…
Measure Customer Satisfaction
Measuring customer satisfaction can be immensely valuable for any company, as it offers a peek into how their services and products are received, used, and…
Customer lifetime Value
Knowing your Customer Lifetime Value (CLV) is decisive when it comes to determining the well-being of your business. CLV gauges how much a customer may…
What is Product Adoption? Definition, Importance & How to Measure It?
Product adoption refers to the way through which your target audiences will learn about your product and start using it by understanding the product’s value….
Cost of Lost Customers
Customer retention is very important for a company if it wants to grow and reach its apex. However, many of these companies also lose customers…
Me too Marketing Explained
Me too marketing takes place when a company starts a product which is just like its competitors. There are hardly any differentiating factors. When there…
Target Market: Definition, Strategies and How to find one?
A target market refers to a specific group of potential customers that you aim to sell your services to. This group is usually a subset…
Movie Marketing – The next big thing
Gone are those days when handbills, wall paintings, posters, and hand painted board signs were the most prominent ways for marketing a movie. Actors never…
What is Customer Development?
Customer development is a framework businesses use for deciding whether a product can fulfill the specific needs of the target customers. It is a component…
Customer Retention – Meaning, Importance and Strategies
Customer retention is a process of retaining existing customers. In this, a company is able to keep its customers coming back and not switch to…
Customer Value Proposition
A customer value proposition is the sum total of benefits or values a vendor promises to a customer. These value additions can range from monetary…
Intensive growth
What is Intensive Growth? Intensive growth is when a firm grows by expanding its product line or its market reach. Thus, if a firm introduces…
What is a Vision Statement? 10 Examples to write your own
What is a Vision Statement? A vision statement is a brief, inspiring description of what you hope to achieve. It is typically used as part…
Product Management – Example, Types and Career
To be effective in product management, you must comprehensively grasp the customer’s requirements and guarantee that the product fulfills them. Good communication skills and strategic…
Counter-Marketing – A Demarketing Tactic with Examples, Strategies & FAQs
Counter-marketing is a form of marketing that works to counteract certain types of marketing and advertising campaigns. This type of marketing is usually used when…
Product mix and Product line
The complete range of products present within a company is known as the product mix. In any multi brand organizations, there are numerous products present….
What is Indirect Marketing? Types, Examples & How to Use It
Indirect marketing is more in-your-face than running a TV ad or billboard. Instead, it’s a more subtle, softer approach to reaching potential customers. This strategy…
Extended Marketing Mix
The extended marketing mix, commonly known as the 7Ps, is a collection of seven marketing aspects designed to work together to achieve a marketing strategy’s…
Direct marketing – Definition, Types, Steps and Examples
What Is Direct Marketing? Direct marketing is a type of marketing and advertising where organizations communicate directly to customers through various channels, including brochures, email,…
What is a Market Leader? Definition, Characteristics & How to Become One
Definition: A market leader is a company with the highest market share or profitability margin in a given market for goods and services. Market leaders…
Cooperative Marketing: Inexpensive & Underused Marketing Tool
Cooperative marketing involves multiple company partners working together to achieve shared or distinct goals. This technique is most effective for linked businesses because they may…
Product market expansion grid
The product market expansion grid was specified by the Ansoff’s matrix. The product market expansion grid is used for planning by a company when the company…
Five levels of Customer Satisfaction
Customer is king. This idiom has been repeated time and time again by each and every company. In the new world this actually stands true….
11 different Types of pricing and when to use them
The marketing mix is a very important concept of marketing which involves the 4 main elements i.e people, promotion, place and price. However, the second most important…
What is Defensive Marketing? A Comprehensive Guide to Protect Your Brand
Businesses frequently use defensive marketing methods as an effective marketing tool to protect their market share and anticipate potential new competition. This technique is critical…
Positioning by Competition
In todays increasingly competitive world, you cannot ignore the competition. The strategy of Positioning by competition therefore keeps the competition as a benchmark and devises…
Confusion marketing and the confusion that it causes
Believed to be a controversial strategy of deliberately confusing the customer, the confusion marketing tactic has received much criticism over the years but has still…
