Marketing serves customers, and each customer has different needs, wants, and demands for themselves. Differentiating them is the marketer’s responsibility. In summary, needs are items…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
What is Cost-Plus Pricing and why it is a good Pricing Strategy?
Cost-plus pricing keeps the price of products and services in such a manner that it covers the cost of production and provides sufficient profit margin…
What is Primary Market Research? Types & Examples
When it comes to marketing a business, understanding your target audience is essential. However, the only way to truly understand who your audience is and…
Steps in Prospecting – Prospecting steps
The steps in prospecting are (1) formulating prospect definitions, (2) searching out potential accounts (3) qualifying prospects and determining probable requirements, and (4) relating company…
How to Implement a Customer-Oriented Marketing Strategy
A customer-oriented marketing approach prioritizes addressing customers’ demands in a way that makes them feel valued and appreciated. It is all about developing relationships and…
How market segmentation influences decision making
Market segmentation is the first step of a marketing strategy. It involves segmenting the market based on various factors such as demography, geographic, psycho graphic…
Marketing Communication Tools
As we all know, marketing communication is a complex process that makes use of numerous communication tools integrated. Simply put, these tools are a set…
