Programmatic Advertising is when an automated bidding system is used for the real-time automation of buying and selling of ad inventory. It is one of…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
What is E-Procurement? Advantages and Disadvantages
E-procurement, or electronic procurement, is a rapid-growing trend in supply chain management. E-Procurement simplifies and streamlines traditional procurement processes by providing an online platform for…
Informative Advertising Vs Persuasive Advertising
In any business, marketing and advertising are of the utmost importance. It helps you take the product or the service to the heads and hearts…
What is the KISS Principle (Keep it Simple, Stupid)? Explanation & How to Use It
The KISS concept, “Keep it Simple and Stupid,” is a design principle emphasizing simplicity. Any unnecessary complication should be avoided at all costs. In other…
Sales Motivation – 9 Ways to Motivate Your Sales Team
Keeping the sales team motivated is one of the main tasks of a sales manager. He will take any measures to keep his team motivated….
Comparative Advertising | Tips and Examples
When you market your product/service by comparing it with another brand’s, then this is comparative advertising. Undoubtedly, in certain circumstances, it can be a great…
Sales Strategy: Definition, Tips and How to develop it?
What is Sales Strategy? Sales strategy is an approach to selling that allows the sales team of an organization to position the company and its…
Bait and switch Definition | Signs of Bait and Switch scams
It is not uncommon for companies to opt for unusual or illegal methods of advertising to attract customers and to boost their sales. The term…
What is Sales Operations? 14 Functions Of Sales Operators
Sales operations are defined as the business activities or processes which help the company run efficiently to support their business strategies and objectives. Sales operations…
What is Sales Support? Functions and Examples
Most companies make a mistake to pay high salaries to sales representatives and expect them to achieve unattainable targets miraculously. The whole blame is put…
Research Variables – Independent And Dependent Variables
The factors that can be measured and manipulated for any scientific experiment or research are research variables. Any factor which takes on different values can…
20 Sales Objections and How to Handle Them?
We all know that one of the main reasons people don’t like selling is the resistance they face from customers. One of the reasons the…
Research Ethics – Importance and Principles of Ethics in Research
Ethics are moral principles which should be followed by a person irrespective of time or place. Ethically behaving means doing the right thing at the…
Break-Even Sales – Examples and Calculation
Businesses are required to understand the relationship between cost and profit to become successful. As a result of which it becomes crucial for companies to…
Sales Orientation – Definition and Examples
Definition Sales orientation is as a sales approach where a company only focuses on convincing customers to buy its products and services rather than taking…
Sales Discount – Definition, Types and Advantages
Definition: Sales discount is the amount that is reduced by the seller on a product so that the buyers pay less than the actual cost…
What are Advertising Ethics? Definition, Principles & Tips
What Are Advertising Ethics? Advertising ethics is the way in which a company or a brand conducts itself and communicates with customers or buyers by…
Traditional Marketing | What is Traditional Marketing?
Marketing is a method of attracting potential customers to buy your products and services. The process of conventional marketing consists of various processes such as…
Sales Account – Definition, Importance, Advantages
Sales account is defined as a record of all the transactions that are happening in the business, which include the sales carried out by credit…
What is a Press Kit and How to create one?
What is a Press Kit? A Press Kit is a collection of materials that provide information about an individual, company, or product to members of…
How To Tell A Brand Story? (With Examples)
What is a Brand Story? A brand story is a narrative that tells the tale of a brand. It’s the who, what, where, when, and…
Points of Parity (PoP) And Points of Difference (PoD)
The factors or features of services and products which are a cornerstone in establishing the differentiation for them is called a point of difference. Here…
Outside Sales vs Inside Sales – The Differences explained
Outside sales or inside sales? It is a huge question for a person in the business to choose one of the sales strategies to sell…
37 Types of Advertising Techniques
What are advertising techniques? Advertising techniques are strategies implemented by marketers to captivate their audience, foster interest in a product or service, and ultimately stimulate…
Pricing Discounts or Discount Pricing Strategy
The pricing discount is one of the pricing strategies in which the markdown pricing of your merchandise is lowered. The target of the discount pricing…
Convenience Store – Definition And Examples
Definition A convenience store can be defined as a retail business designed by keeping the convenience of its customers in the center. Therefore, these stores…
Crowdsourcing – Definition, Importance And Advantages
Definition The practice of using the wisdom of a group of people to attain a common goal is known as crowdsourcing. It is applied best…
Targeted Advertising – Types and Examples
Targeted advertising is one of the most result-driven advertising practices utilized by advertisers, marketers, and business owners. It is used to display online ads to…
Field Research – Reasons And Methods
Field research can be defined as a qualitative method of data collection that aims at observing, understanding, and interacting with people. This observation of people…
Sales Mix – Definition, Formula, Meaning and Examples
Definition: Sales mix is a metric which can be done by calculating the proportion of every product that a business sells in its product portfolio…
What is Enterprise Sales? Importance, Strategy and Stages
Enterprises sales involve a lot of communication between the sales representative and the prospect, which may result in a large-scale corporate solution. The typical sales…
Sales Comparison Approach
As the name suggests, the sales comparison approach is a method that helps the real estate professionals and customers to determine if the pricing of…
Difference Between Channel Sales And Direct Sales
As a manufacturer of the goods, a business person needs to decide the method of selling their products to final consumers. There are mainly two…
How to Make a Sales Deck with 10 Examples
Sales deck is also referred to as pitch deck, which is nothing but a sales presentation that allows the salesperson to share information related to…
What is Catalog Marketing? Advantages and Disadvantages
Catalog marketing is a direct marketing method in which businesses offer a variety of products in print or online catalogs to the target client. The…
Door To Door Sales
Many people think of door to door sales as an ancient technique. The newer generations do not even know that it exists. But few people…
What is Basic Research?
Definition: Basic research is the research conducted to improve scientific research and scientific theories undertaken to improve understanding or for better prediction and is also…
What is Applied Research?
Applied research is the type of research that is used to answer questions that have direct implications and applications in the world. This type of…
73 Motivational Sales Quotes to empower your team
The sales job is considered one of the most lucrative jobs in the market, and at the same time, it is one of the toughest…
7 step Process Of Action Research
Action research is defined as a process of inquiry conducted for and by those who are taking action. The reason for indulging in action research…
