World’s 2nd largest fast food chain and largest chicken restaurant on the basis of sales is KFC, the successful brand of the parent company YUM!…
Brand Strategies
This category covers Marketing strategies of various Brands from multiple Industries. We analyze the mission, vision, STP and other strategies of Brands.
Marketing Strategy Of Converse – Converse Marketing Strategy
The converse is an American Shoe company and was founded in the year 1908. It produces lifestyle brand footwear, apparel, and skating shoes. Since 2003,…
Marketing Strategy of Nintendo – Nintendo Marketing Strategy
We have all enjoyed playing Mario, the game was developed by Nintendo Co. Ltd. It is Japanese video games and Consumer Electronics Company and is…
Marketing Strategy Of Philips – Philips Marketing Strategy
Headquartered in Amsterdam, Phillips is a multinational company and is one of the world’s largest electronics company and is currently focused in the area of…
Marketing Strategy Of Swiggy – Swiggy Marketing Strategy
Swiggy was founded in the year 2014 by Nandan Reddy, Sriharsha Majety, and Sriharsha Majety. It is an online food ordering and delivering service and…
Marketing Strategy Of Tropicana – Tropicana Marketing Strategy
Tropicana Products Inc. was founded in the year 1947 by Anthony T, Rossi in Florida and since 1998 it has been owned by PepsiCo. It…
Marketing Strategy Of Taco Bell – Taco Bell Marketing Strategy
Taco Bell is an American company selling Mexican food all over the world and is based out of California. Taco Bell is a subsidiary of…
Marketing Strategy of Zomato
Zomato is restaurant search and discovery and deliver business and was founded by Deepinder Goyal and Pankaj Chaddah in the year 2008. Zomato currently operates…
Marketing Strategy of Lays – Lays Marketing Strategy
In the year 1932, Herman W. Lay established a small business in Nashville, Tennessee and started selling potato chips, it then was bought by Herman…
Marketing Strategy of Tommy Hilfiger – Tommy Hilfiger Marketing Strategy
In the year 1985, famous designer Thomas Hilfiger established Tommy Hilfiger Corporation and now it is a popular brand. The range of products sold under…
Marketing Strategy of LIDL – LIDL Marketing Strategy
LIDL is a German global discount supermarket chain and it operates with around 10,000 stores across the world and is well present in Europe and…
Marketing Strategy of the Body Shop – Body Shop Strategy
The Body Shop is a British skincare, perfume, and cosmetics company and was founded in the year 1976 by Dame Anita Roddick. She started the…
Marketing Strategy of Reebok – Reebok Marketing Strategy
Reebok is an English apparel and footwear company and since 2005 it is a subsidiary of the sports giant Adidas. It produces and distributes ranges…
Marketing Strategy of Uniqlo – Uniqlo Marketing Strategy
Uniqlo is an apparel brand that is a wholly owned subsidiary of Fast Retailing Co. Ltd. The brand is Japanese casual wear, retailer, manufacturer and…
Marketing Strategy of Nikon – Nikon Marketing Strategy
Nikon is a Japanese multinational company founded on July 25th, 2017 and is headquartered in Tokyo, Japan. The ranges of products include camera lenses, microscopes,…
Marketing Strategy of Aquafina – Aquafina Marketing Strategy
Aquafina is a brand of bottled water produced by PepsiCo under purified bottled water products. The brand was first distributed in Kansas in the year…
Marketing Strategy of Netflix
Founded in the year 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, Netflix now has its presence in more than 190 countries…
Marketing Strategy of Johnson and Johnson
This article discusses the Marketing Strategy of Johnson and Johnson. Johnson and Johnson is one of the most highest valued brands in the market and…
Marketing strategy of Lipton Tea
Lipton Tea British brand of tea named after its founder Thomas Lipton and currently owned by Unilever was founded as a small shop in Glasgow,…
Marketing strategy of Michael Kors
Michael Kors is a famous brand by an award-winning designer of luxury accessories and ready-to-wear products. It was established in the year 1981 with operational…
Marketing strategy of State Bank of India
Founded in 1806, State Bank of India (SBI) is an Indian multinational, public sector bank and financial service company headquartered in Mumbai, Maharashtra. The bank…
Marketing Strategy of Qantas Airlines
Starting its operation in the year 1920, Qantas Airlines has become the flag carrier of Australia and countries largest fleet size, international flights and destinations….
Marketing Strategy of Starwoods
Headquartered in Stamford, Connecticut a subsidiary of Marriot International since September 2016 Starwood Hotels and Resorts Worldwide LLC at that point of time owned over…
Marketing Strategy of AVON
The vision statement of the company clearly states their segment- women. Company’s primary target group is working women, between 25-35 years having career aspiration. Since…
Marketing Strategy of Reliance Industries Limited
It was the year 1957 when Dhirubhai Ambani returned to India after a stint with A. Besse& Co., Aden, Yemen and started a small yarn…
Marketing strategy of Target Corporation
Headquartered in Minneapolis, Target Corporation was founded by George Dayton under the name Goodfellow Dry Goods in June 1902 before being renamed as Dayton’s Dry…
Marketing Strategy of Maruti Suzuki
Founded in 1983 as a joint venture between Government of India and Suzuki Motor Corporation, Japan, with a motto of motorizing India, Maruti Suzuki India…
Marketing strategy of Pepsodent
An American brand of toothpaste first Introduced in the year 1915 by Pepsodent company of Chicago which was later acquired by Unilever in the year…
Marketing Strategy of Hilton Hotels
Founded by Conrad Hilton on May 31, 1919, now owned by Hilton Worldwide, As of 2017, there are more than 570 Hilton Hotels & Resorts properties…
Marketing strategy of Aldi
Brand of two German Discount supermarket chains having over 10,100 stores in as many as 20 countries accumulates a turnover of over €50 billion. Founded…
Marketing Strategy of Vaseline
Patented in The United States by Robert Chesebroughin the year 1859 which he invented by extracting a useful product from petroleum. Chesebrough the oil fields…
Marketing Strategy of Pond’s
Invented in The United States as a patent medicine by Theron T. Pond in 1846 under the name “Golden Treasure”. It all started extraction of…
Marketing strategy of Calvin Klein
American fashion house and luxury goods manufacturer established in 1968 which specialises in leather, lifestyle accessories, home furnishings, perfumery, watches and ready to wear luxury…
Marketing Strategy of Pantene
Pantene is owned by Procter & Gamble and is an American Brand of hair care products. The name Pantene is based on Panthenol which is…
Marketing Strategy of Tata Motors
Headquartered in Mumbai Tata Motors (formerly known as TELCO acronym form for TATA Engineering and Locomotive Company) are an Indian multinational automotive manufacturing company and…
Marketing Strategy of ITC
Founded in 1910 as Imperial Tobacco Company of India the company initially dealt in tobacco products for decades before diversifying into non-tobacco products in the…
Marketing Strategy of Tesla
Tesla, Inc. which was formerly known as Tesla Motors was founded in the year 2003 and it only started being profitable in 2013. It is…
Marketing Strategy of Dove
The personal care & skincare brand Dove is the flagship brand of the FMCG giant Unilever. It was introduced by the MNC in the year…
Marketing Strategy of L’Oréal
L’Oréal the personal and beauty care French company was founded by Eugène Schueller in the year 1909. The company with so many brands in its…
Marketing Strategy of LG
The Korean conglomerate giant was popularly known as Lucky-GoldStar has the presence over more than 100 countries worldwide with its subsidiaries such as Zenith, LG…
