Ruling the Men’s grooming market since 1983, the brand AXE has diversified into 4 products lines in order to offer a complete range of grooming…
Brand Strategies
This category covers Marketing strategies of various Brands from multiple Industries. We analyze the mission, vision, STP and other strategies of Brands.
Marketing Strategy of Bentley – Bentley Marketing Strategy
The British luxury car & SUVs marketer and manufacturer Bentley Motors Limited is a subsidiary of Volkswagen AG since 1998. In the year 1919, it…
Marketing Strategy of Bajaj Electricals – Bajaj Electricals Marketing Strategy
The world-renowned & trusted company, Bajaj Electricals Limited (BEL) with a presence in more than 20 countries globally is a part of the “Bajaj Group”….
Marketing Strategy of Bausch and Lomb – Bausch and Lomb Marketing Strategy
Headquartered in Rochester, New York the company was founded in 1853. The Bausch + Lomb an American company is one of the world’s largest suppliers…
Marketing Strategy of Baskin Robbins – Baskin Robbins Marketing Strategy
The world’s largest chain of specialty Ice-cream shop was founded in 1945 by Burt Baskins and Irv Robbins and is known for its slogan 31…
Marketing Strategy of Bajaj Auto Ltd. – Bajaj Auto Ltd. Marketing Strategy
Bajaj Auto is engaged in the business of manufacturing and distribution of automobiles such as motorcycles, commercial vehicles etc. and its accessories. The Company sells…
Marketing Strategy of Patanjali – Patanjali Marketing Strategy
The 10 years old FMCG Company Patanjali is the fastest growing company in India as per CLSA & HSBC data. Founded by Acharya Balkrishna and…
Marketing Strategy of Nestle – Nestle Marketing Strategy
Nestle is one of the largest company in food processing industry in terms of revenue & profitability. It is fortune 500 company which is serving…
Marketing Strategy of Kellogg’s – Kellogg’s Marketing Strategy
Incorporated in 1906 by W.K Kellogg, Kellogg’s initially started the business with breakfast cereals i.e. ready to eat cereals but over the period of time…
Marketing Strategy of Louis Vuitton – Louis Vuitton Marketing Strategy
Founded in 1854 the luxury apparel and fashionable accessories seller Louis Vuitton is the leading player in the segment dealing in clothing, ready to wear…
Marketing Strategy of P & G – P & G Marketing Strategy
Handling 10 product categories with more than 60 brands, Procter & Gamble popularly known as P & G has emerged as a leading player in…
Marketing Strategy of HUL – HUL Marketing Strategy
With such a large number of household brands under each product categories whether it is home care, food & refreshments, personal care and toiletries HUL…
Marketing Strategy of Apple iPhone – Apple iPhone Marketing strategy
Segmentation, targeting, positioning in the Marketing strategy of Apple iPhone – Apple is a famous multinational technology company in the world. It’s in the business of…
Marketing Strategy of Google – Google Marketing Strategy
Google, a name that is known to the people worldwide is headquartered in Mountain View, California. It has 70+ offices in more than 40 countries…
Marketing Strategy of Air India – Air India Marketing Strategy
The government-owned enterprise operating with the fleet of Airbus & Boeing aircrafts has been founded by the J. R. D Tata as Tata Airlines in…
Marketing Strategy of Deutsche Bank – Deutsche Bank Marketing Strategy
Founded in 1870 the European Bank is among the top 20 private banks of the world providing corporate banking and investment services in more than…
Marketing Strategy of Nescafe
Starting its operation in 1938 Nescafe has come a long way to emerge as a significant player in the market dealing with more than 5000…
Marketing Strategy of Airbus – Airbus Marketing Strategy
The global aircraft maker is the leading manufacturer and designer of aircraft catering to the nations worldwide. With 11 production sites across the globe, it…
Marketing Strategy of Dior – Dior Marketing Strategy
The house of Dior founded in 1946 is the symbol of elegance, luxury and excellence. Over the period of 70 years, Dior has continued to…
Marketing Strategy of Accenture – Accenture Marketing Strategy
With more than 4, 20,000 (2017) workforce on its role, Accenture has been leading the professional service & management consulting business worldwide. Founded in 1989…
Marketing Strategy of Gucci – Gucci Marketing Strategy
The Italian fashion and accessories brand was established in 1921 and is known for its offerings in the luxury segment. It is the part of…
Marketing Strategy of Dunkin donuts – Dunkin donuts Marketing Strategy
World’s leading Quick service restaurants (QSR) working on the franchise model have more than 11000 outlets worldwide working under the umbrella brand of Dunkin Brands….
Marketing Strategy of Mastercard
The global Payments and Technology based company are serving consumers, businesses, merchants, issuers, and governments globally since 1966 when it was created by a group…
Marketing Strategy of Vodafone – Vodafone Marketing Strategy
With more than 470 Million customers across the globe in mobile telephony, more than 13 million customers in fixed broadband and 10 million customers in…
Marketing Strategy of Starbucks – Starbucks Marketing Strategy
Incorporated in 1971 Starbucks the famous coffee chain was at that time is in the business of roasting, retailing whole bean and coffee, spices and…
Marketing Strategy of Subway – Subway Marketing Strategy
Founded in 1965 the brand SUBWAY is the world’s largest submarine sandwich quick-service restaurant chains in 45,000+ locations around the world. Subway is known for…
Marketing Strategy of Crompton Greaves – Crompton Greaves Marketing Strategy
Founded in 1937, the Crompton Greaves Limited (‘CG’ or ‘the Company’) is one of the world’s leading global enterprise offering products, platforms and end-to-end solutions…
Marketing Strategy of Jaguar – Jaguar Marketing Strategy
Jaguar is a car brand in luxury segment. It is a part of British car manufacturer Jaguar Land Rover which was acquired by an Indian…
Marketing Strategy of Intel – Intel Marketing Strategy
From being a world’s largest chip maker company to the manufacturer of microprocessors, integrated circuits, graphics cards and mobile phones; Intel has been successful in…
Marketing Strategy of Paypal – Paypal Marketing Strategy
Paypal was established in 1998 and it became wholly owned subsidiary of eBay in the year 2002 but in the year 2015, Paypal Holdings Ltd….
Marketing Strategy of Ariel – Ariel Marketing Strategy
Ariel as a part of parent company Procter & Gamble is leading the fabric & home care segment across the globe. With its detergent brands…
Marketing Strategy of Nike – Nike Marketing Strategy
Founded in 1967 Nike has emerged as the most preferred footwear company for the athletes. However, over the period of time, it extended its product…
Marketing Strategy of Emirates – Emirates Marketing Strategy
The Dubai-based international aviation company Emirates Group is wholly owned by Government of Dubai and has many subsidiaries such as Emirates airlines, Dnata, Emirates Skycargo,…
Marketing Strategy of Gatorade – Gatorade Marketing Strategy
Gatorade being more than 50 years old company is helping the athletes around the world to unleash their full potential and fuel their energies. Originally…
Marketing Strategy of Android – Android Marketing Strategy
The popular mobile operating system has been developed by Google to take over the players of the time who are in Symbian, iOS or any…
Marketing Strategy of IKEA – IKEA Marketing Strategy
IKEA is the world’s largest home furnishing retailer. It has around 380 stores worldwide and is driving the furniture market in the developing nations. The…
Marketing Strategy of Ambuja Cements – Ambuja Cements Marketing Strategy
Founded by Narotam Sekhsaria and Suresh Neotia in the year 1983, the company had become part of the global Conglomerate Holcim with its operations in…
Marketing Strategy of ICICI Bank – ICICI Bank Marketing Strategy
ICICI Bank (Industrial Credit and Investment Corporation of India), third largest bank in India in terms of market capitalization is changing the face of banking…
Marketing Strategy of Asus – Asus Marketing Strategy
Founded in 1989 the Taiwanese multinational corporation AsusTek Computer Inc. has been popularly known as ASUS. The company is a Phones, computer & peripherals, hardware…
Marketing Strategy of Cafe Coffee Day – Cafe Coffee Day Marketing Strategy
“CCD today has become the largest youth aggregator, and from a marketing standpoint, the success has come by focusing on the 3As: Accessibility, Affordability, and Acceptability.”–…
