Decathlon is a well-known global sports retailer founded in France in 1976. It operates over 1,600 stores in over 60 countries and offers affordable sporting goods and equipment. In this article, we discuss the top Decathlon Competitors and Alternatives.
Decathlon takes its name from the ten track and field events that make up the Decathlon event in the Olympic Games, and its mission is to make sports accessible to everyone, regardless of age, gender, or budget.
Decathlon, famed for its innovative and sustainable products, caters to professionals and hobbyists committed to creating affordable, quality sports gear developed by an in-house development team. Beyond merchandise, Decathlon fosters fitness and health through organized sports events and online coaching, underscores environmental sustainability through employee and, and promotes community engagement. Decathlon uniquely combines products and services to make sports attainable and pleasurable for all.
- Product Type: Sporting goods
- Industry: Retail
- Founded Date: 1976
- Founders: Michel Leclercq
- Headquarters: Villeneuve d’Ascq, France
- Area Served: Worldwide
- Current CEO: Barbara Martin Coppola
Table of Contents
The top Decathlon competitors are
1. Sports Direct
- Product Type: Sports equipment and clothing
- Industry: Retail
- Founded Date: 1982
- Founders: Mike Ashley
- Headquarters: Shirebrook, England
- Area Served: Worldwide
- Current CEO: Mike Ashley
Sports Direct is a UK-based sports retail company offering various sports equipment, clothing, and accessories. With both an online platform and brick-and-mortar stores, this sports giant caters to the needs of multiple sports enthusiasts by providing products related to activities like running, swimming, football, hiking, and more. Known for its competitive prices and extensive range of well-known sports brands, Sports Direct has a strong presence in the UK and European markets.
2. Academy Sports + Outdoors
- Product Type: Sports equipment and clothing
- Industry: Retail
- Founded Date: 1938
- Founders: Max Gochman
- Headquarters: Katy, Texas, United States
- Area Served: United States
- Current CEO: Ken Hicks
Academy Sports + Outdoors is a US-based retail chain selling various sports gear, outdoor equipment, and clothing. Catering to diverse customer needs, their product selection spans fitness, hunting, fishing, camping, and team sports. With a focus on offering quality brands at competitive prices, Academy Sports + Outdoors operates in-store and online, serving customers across the United States.
3. Dick’s Sporting Goods
- Product Type: Sports equipment and clothing
- Industry: Retail
- Founded Date: 1948
- Founders: Richard “Dick” Stack
- Headquarters: Coraopolis, Pennsylvania, United States
- Area Served: United States
- Current CEO: Lauren Hobart
Dick’s Sporting Goods is an American-based retail company specializing in sports equipment, apparel, and accessories. Offering products for various sports like golf, soccer, basketball, and more, this brand of companies is known for providing customers with high-quality sporting goods from well-known manufacturers. Through their online and physical stores, they cater to the needs of athletes, outdoor enthusiasts, and fitness lovers across the United States.
4. REI (Recreational Equipment, Inc.)
- Product Type: Outdoor gear and clothing
- Industry: Retail
- Founded Date: 1938
- Founders: Lloyd and Mary Anderson
- Headquarters: Kent, Washington, United States
- Area Served: United States
- Current CEO: Eric Artz
REI is an American retail company specializing in outdoor and recreational equipment, clothing, and accessories. As a consumer cooperative, REI emphasizes sustainability and environmental stewardship. They offer a diverse product selection for hiking, cycling, camping, and water sports. With a solid online presence and numerous physical stores, REI serves millions of customers across the United States.
5. Modell’s Sporting Goods
- Product Type: Sports equipment and clothing
- Industry: Retail
- Founded Date: 1889
- Founders: Morris A. Modell
- Headquarters: New York City, New York, United States
- Area Served: United States
- Current CEO: Mitchell Modell
Modell’s Sporting Goods is a US-based retailer providing various sports equipment, apparel, and accessories. With an extensive selection of products for activities like basketball, soccer, and fitness training, Modell’s caters to sports enthusiasts and athletes alike. Although the company culture is primarily on the East Coast, this retail brand offers online shopping and a chain of brick-and-mortar locations.
6. JD Sports
- Product Type: Sports equipment and clothing
- Industry: Retail
- Founded Date: 1981
- Founders: John Wardle, David Makin
- Headquarters: Bury, England
- Area Served: Worldwide
- Current CEO: Peter Cowgill
JD Sports is a leading UK-based sports retailer known for its extensive offering of sports attire, footwear, and accessories. With a focus on popular brands like Nike, Adidas, and Puma, JD Sports caters to customers seeking fashionable athletic apparel and equipment. Boasting a solid online presence and numerous international locations, the company serves customers worldwide and offers exclusive products through collaborations with top sportswear brands.
7. Go Outdoors
- Product Type: Outdoor gear and clothing
- Industry: Retail
- Founded Date: 1998
- Founders: Paul Caplan, John Graham
- Headquarters: Sheffield, England
- Area Served: United Kingdom
- Current CEO: Lee Bagnall
Go Outdoors is a UK-based outdoor and leisure retailer providing extensive outdoor gear, clothing, and equipment. They cater to enthusiasts of activities such as camping, walking, cycling, and fishing. With a combination of online and physical stores, Go Outdoors offers affordable outdoor products, including numerous well-known brands and companies, making them accessible to a broad audience.
8. Mountain Equipment Co-op (MEC)
- Product Type: Outdoor gear and clothing
- Industry: Retail
- Founded Date: 1971
- Founders: Dave Baker, Ross Baker, and Bruce Devine
- Headquarters: Vancouver, Canada
- Area Served: Canada
- Current CEO: Eric Claus
Mountain Equipment Co-op (MEC) is a Canadian retail cooperative specializing in outdoor and recreational gear, clothing, and accessories. Catering to a wide range of outdoor pursuits such as climbing, hiking, and cycling, MEC offers both eco-friendly and performance-oriented products. With a focus on sustainability and supporting environmental initiatives, the Co-op runs multiple physical locations and an online platform that provides customers across Canada with a vast selection of products.
9. Hibbett Sports
- Product Type: Athletic footwear, apparel, and equipment
- Industry: Retail
- Founded Date: 1945
- Founders: Rufus Hibbett
- Headquarters: Birmingham, Alabama, United States
- Area Served: United States
- Current CEO: Michael Longo
Hibbett Sports is an American-based retail company offering sports equipment, clothing, and footwear. They provide various famous brands and styles, catering to customers interested in multiple sports and athletic activities. Hibbett Sports primarily operates in small to mid-sized communities in the United States, offering an online shopping option for customer convenience.
10. Big 5 Sporting Goods
- Product Type: Sporting goods and accessories
- Industry: Retail
- Founded Date: 1955
- Founders: Maurie I. Liff, Harry A. Liff
- Headquarters: El Segundo, California, United States
- Area Served: United States
- Current CEO: Steven G. Miller
Big 5 Sporting Goods is a retail company that operates in the United States with an emphasis on providing sportswear and equipment. It caters to customers interested in sports and outdoor activities such as golf, fishing, running, and camping. With both an online store and physical retail outlets, Big 5 Sporting Goods is known for its affordable prices and diverse product collection ranging from footwear to fitness equipment.
11. SCHEELS
- Product Type: Sporting goods and apparel
- Industry: Retail
- Founded Date: 1902
- Founders: Frederick A. Scheel
- Headquarters: Fargo, North Dakota, United States
- Area Served: United States
- Current CEO: Steve M. Scheel
SCHEELS is an American sporting goods and entertainment company offering a comprehensive selection of brands for sports, fashion, and outdoor gear. The brand operates in several states across America and maintains an online presence. SCHEELS is known for its large retail stores, which, in addition to selling sports merchandise, often offer entertainment features such as Ferris wheels or aquariums.
12. Nike
- Product Type: Athletic footwear, apparel, and equipment
- Industry: Retail
- Founded Date: 1964
- Founders: Bill Bowerman, Phil Knight
- Headquarters: Beaverton, Oregon, United States
- Area Served: Worldwide
- Current CEO: John Donahoe
Nike is a global leader in athletic footwear, apparel, equipment, and accessories. Known for its iconic “Swoosh” logo and “Just Do It” slogan, Nike offers innovative, high-quality products for various sports. While Nike’s primary focus is athletic footwear and clothing, it also makes and sells sports equipment. With a solid online presence and stores worldwide, Nike consistently sets trends in sports fashion.
13. Adidas
- Product Type: Athletic footwear, apparel, and equipment
- Industry: Retail
- Founded Date: August 18, 1949
- Founders: Adolf Dassler
- Headquarters: Herzogenaurach, Bavaria, Germany
- Area Served: Worldwide (except North Korea, Russia, Turkmenistan, Afghanistan, South Sudan, Chad, and Palestine)
- Current CEO: Kasper Rørsted
- Other statistics: Adidas is Europe’s largest manufacturer of sports bras and the second-largest manufacturer globally. Adidas is the largest sportswear manufacturer in Europe and the second-largest globally. Adidas had a market share of 8% in the sportswear market worldwide in 2022.
Adidas is a world-renowned German sportswear brand providing an expansive footwear collection, clothing, and accessories. This brand caters to sports such as football, basketball, running, and more. Adidas is recognized for its high-performance products, innovative design, and collaborations with top athletes and fashion designers. It operates globally, making its athletic and fashion products available to customers online and in physical stores.
14. Under Armour
- Product Type: Athletic footwear, apparel, and equipment
- Industry: Retail
- Founded Date: September 25, 1996
- Founders: Kevin Plank
- Headquarters: Baltimore, Maryland, United States
- Area Served: Worldwide
- Current CEO: Patrik Frisk
- Other statistics: Under Armour is the third-largest sportswear manufacturer in the United States.
Under Armour is an American company known for its performance sports gear, footwear, and casual apparel. Their product range caters to sports such as football, running, golf, and more. With a primary business focus on high-performance gear designed to keep athletes cool and dry, Under Armour has gained significant popularity among sportspersons and fitness enthusiasts globally.
15. Puma
- Product Type: Athletic footwear, apparel, and accessories
- Industry: Retail
- Founded Date: October 1, 1948
- Founders: Rudolf Dassler
- Headquarters: Herzogenaurach, Bavaria, Germany
- Area Served: Worldwide
- Current CEO: Bjørn Gulden
- Other statistics: Puma is the third-largest sportswear manufacturer in the world.
Puma is a notable German brand that produces athletic and casual footwear, apparel, and accessories. With a rich sporting heritage, Puma offers products for several sports, including football, running, golf, and motorsports. Known for balancing athletic performance and style, Puma operates online and through retail stores, providing their product range to customers worldwide.
16. Columbia Sportswear
- Product Type: Outdoor apparel and equipment
- Industry: Retail
- Founded Date: 1938
- Founders: Paul Lamfrom, Marie Lamfrom
- Headquarters: Portland, Oregon, United States
- Area Served: Worldwide
- Current CEO: Tim Boyle
Columbia Sportswear is an American company known for its outdoor gear, footwear, and apparel. With a focus on innovative product technology, Columbia provides products for activities such as skiing, hiking, and trail running. By offering high-quality items that help people enjoy the Outdoors longer and in greater comfort, Columbia Sportswear has a respected reputation among outdoor enthusiasts around the globe.
17. The North Face
- Product Type: Outdoor apparel and equipment
- Industry: Retail
- Founded Date: 1966
- Founders: Douglas Tompkins, Susie Tompkins Buell
- Headquarters: Denver, Colorado, United States
- Area Served: Worldwide
- Current CEO: Steve Rendle
The North Face is a well-known American brand specializing in outdoor gear, clothing, footwear, and accessories. Known for its innovative and performance-driven products, The North Face caters to outdoor enthusiasts participating in hiking, climbing, skiing, and camping activities. Its products, available online and in physical stores worldwide, have made it a go-to brand for reliable outdoor gear.
18. L.L.Bean
- Product Type: Outdoor apparel and equipment
- Industry: Retail
- Founded Date: 1912
- Founders: Leon Leonwood Bean
- Headquarters: Freeport, Maine, United States
- Area Served: United States
- Current CEO: Stephen Smith
L.L.Bean is an American retail brand providing outdoor clothing and equipment. Known for its quality craftsmanship and excellent customer service, L.L.Bean caters to customers who appreciate the Outdoors. Whether hiking boots, camping gear, or casual outdoor wear, L.L.Bean offers a wide range of products online and through numerous physical stores, primarily in the United States.
19. Patagonia
- Product Type: Outdoor apparel and equipment
- Industry: Retail
- Founded Date: 1973
- Founders: Yvon Chouinard
- Headquarters: Ventura, California, United States
- Area Served: Worldwide
- Current CEO: Ryan Gellert
Patagonia is an American outdoor clothing company focusing on high-end, environmentally sustainable apparel and gear. The brand offers a range of products, including jackets, fleece, footwear, and equipment for activities like climbing, surfing, skiing, and fly fishing. Patagonia serves customers worldwide through physical stores and online platforms, strongly emphasizing quality, durability, and sustainability.
20. ASICS
- Product Type: Athletic footwear and apparel
- Industry: Retail
- Founded Date: September 1, 1949
- Founders: Kihachiro Onitsuka
- Headquarters: Kobe, Japan
- Area Served: Worldwide
- Current CEO: Yasuhito Hirota
ASICS is a Japanese multinational corporation specializing in athletic shoes, clothing, and sports accessories. Catering mainly to running, tennis, and volleyball enthusiasts, the brand also offers several products for various other sports. ASICS is well-known for its advanced athletic shoe technology and commitment to comfort, making it a popular choice for professional athletes and fitness enthusiasts globally.
21. New Balance
- Product Type: Athletic footwear and apparel
- Industry: Retail
- Founded Date: 1906
- Founders: William J. Riley
- Headquarters: Boston, Massachusetts, United States
- Area Served: Worldwide
- Current CEO: Joe Preston
New Balance is a global athletic footwear and apparel brand renowned for its quality and craftsmanship. Offering a wide selection of shoes, athletic wear, and sports accessories, the brand caters to numerous sports, such as running, football, tennis, and cricket. New Balance boasts a robust presence in physical stores and online platforms, serving as a go-to brand for athletes worldwide.
22. Reebok
- Product Type: Athletic footwear and apparel
- Industry: Retail
- Founded Date: 1958
- Founders: Joe Foster, Jeff Foster
- Headquarters: Boston, Massachusetts, United States
- Area Served: Worldwide
- Current CEO: Matt O’Toole
Reebok is an American-inspired, worldwide sportswear and footwear brand. The company provides a diverse product range, including athletic footwear, apparel, and accessories, focusing on fitness training and running equipment. Reebok’s innovative designs and collaborations with fitness influencers have made it a popular choice for customers across the globe seeking to achieve both style and functionality in their fitness wear.
23. Cabela’s
- Product Type: Hunting, fishing, and outdoor gear
- Industry: Retail
- Founded Date: 1961
- Founders: Richard N. Cabela
- Headquarters: Sidney, Nebraska, United States
- Area Served: United States and Canada
- Current CEO: Johnny Morris
Cabela’s is a prominent American hunting, fishing, and outdoor gear retailer. With its comprehensive selection of outdoor apparel, camping essentials, and fishing and hunting equipment, Cabela’s is a one-stop shop for those passionate about the Outdoors. The brand operates online and through retail outlets across North America, providing resources for various outdoor recreational activities.
24. Bass Pro Shops
- Product Type: Hunting, fishing, and outdoor gear
- Industry: Retail
- Founded Date: 1971
- Founders: John L. Morris
- Headquarters: Springfield, Missouri, United States
- Area Served: United States and Canada
- Current CEO: Johnny Morris
Bass Pro Shops is an American retail brand specializing in fishing, hunting, and outdoor merchandise. The company offers an extensive collection of fishing gear, hunting supplies, camping equipment, and boating accessories. Bass Pro Shops operates both online and through a chain of retail stores in North America, providing outdoor enthusiasts with a vast selection of products for their recreational pursuits.
25. Foot Locker
- Product Type: Athletic footwear and apparel
- Industry: Retail
- Founded Date: 1974
- Founders: F.W. Woolworth Company
- Headquarters: New York City, New York, United States
- Area Served: Worldwide
- Current CEO: Richard Johnson
Foot Locker is a global retail brand specializing in athletic footwear and apparel. Carrying shoes and clothing from several top brands, Foot Locker caters to various sports and casual athletic wear. With a strong presence in physical stores and online platforms, Foot Locker has become a popular destination for customers seeking the latest trends and styles in athletic footwear and clothing.
26. Golf Town
- Product Type: Golf equipment and apparel
- Industry: Retail
- Founded Date: 1999
- Founders: Stephen Bebis
- Headquarters: Vaughan, Ontario, Canada
- Area Served: Canada
- Current CEO: Chad McKinnon
Golf Town is a Canadian golf retail brand that offers a broad range of golf equipment, apparel, and accessories. Catering to amateur and professional golfers, the company provides everything from clubs and balls to clothing and training aids. Golf Town serves its customers through online shopping and physical retail outlets, making it a go-to option for golf enthusiasts.
27. Hockey Giant
- Product Type: Hockey equipment and apparel
- Industry: Retail
- Founded Date: 1999
- Headquarters: Carlsbad, California, United States
- Area Served: United States
Hockey Giant is a famous American retailer of ice hockey equipment, apparel, and accessories. The brand and website offer a comprehensive selection of skates, sticks, protective gear, and jerseys for all levels of players, from beginners to seasoned professionals. With online and physical store locations, Hockey Giant’s website has become a favorite destination for ice hockey players seeking quality products and competitive prices.
28. ASOS
- Product Type: Fashion and beauty products
- Industry: Retail
- Founded Date: June 3, 2000
- Founders: Nick Robertson, Quentin Griffiths
- Headquarters: London, United Kingdom
- Area Served: Worldwide
- Current CEO: Nick Beighton
ASOS is a British online fashion and beauty retailer providing a wide range of clothing, shoes, accessories, and beauty products. Known for its diverse product selection, trendy styles, and inclusive sizing, the brand offers fashionable options for customers worldwide. Through its digital-native platform, ASOS allows customers to shop for their desired items simply by visiting their website or using their mobile application.
29. Amazon
- Product Type: Various, including e-commerce, cloud computing, digital streaming, and advertising
- Industry: Technology
- Founded Date: July 5, 1994
- Founders: Jeff Bezos
- Headquarters: Seattle, Washington, United States
- Area Served: Worldwide
- Current CEO: Andy Jassy
- Other statistics: Amazon is the world’s largest online retailer and the second-largest private employer in the United States. Amazon has over 2.5 million active sellers on its platform. Amazon’s private-label brands account for 0.15% of its global sales. Amazon was ranked as the most valuable brand in the world in 2021.
Amazon is a global e-commerce giant offering various products in various categories, including sports apparel and equipment. The platform serves as a marketplace where popular brands, companies, and smaller retailers can sell their merchandise to customers worldwide. With easy-to-use search functions and vast product availability, Amazon provides shoppers with a convenient and comprehensive shopping experience for their sports and athletic needs.
These were all the competitors of the Decathlon. If you know any other competitors, please do write in the comments below.
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