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Marketing Hub – All Marketing Tutorials

Marketing tutorials – Tutorials on Marketing management. Complete List of Marketing Tutorials – Dear Readers, I am glad to present to you the complete list of Marketing tutorials on Marketing91. These are not all the articles but rather are a systematically arranged group of articles which are arranged on the basis of their core topic. Requesting you kindly to share this page and help in spreading awareness.

Module 1: Introduction to Marketing

  1. Concepts of Marketing
  2. Importance of marketing
  3. Marketing vs Selling
  4. Marketing Process
  5. Marketing Myopia
  6. Importance of Marketing Environment
  7. Marketing Environment
  8. What is Marketing
  9. 3 Cs of Marketing
  10. Role of Marketing
  11. Goals
  12. Learn Marketing
  13. Vision Statement
  14. Marketing Goals
  15. Marketing Information System
  16. Actual Product
  17. Potential Product
  18. Needs Wants and Demands
  19. Types of Goods
  20. Staple Goods
  21. Emergency Goods
  22. Substitute Goods
  23. Demarketing
  24. Utility Marketing

Module 2: Understanding the Market

  1. Market
  2. Market Potential
  3. Market Demand
  4. Market Analysis
  5. Market Saturation
  6. Market Aggregation
  7. Market Activity
  8. Market
  9. Market Allocation
  10. Market Appraisal
  11. Market Architecture
  12. Market Attractiveness
  13. Market Penetration
  14. Market Power
  15. Market Share
  16. Market Space
  17. Market Orientation
  18. Market Growth
  19. Market Yourself
  20. Mass Market
  21. Market Competition
  22. Market Cannibalization
  23. Market Structure
  24. Fragmented Market
  25. Competitive Market
  26. Oligopoly
  27. Meta Market
  28. Family Life Cycle
  29. Baby Boomers

Module 3: Marketing Mix and Extended Elements

  1. 4 A’s of Marketing
  2. 4 C’s of Marketing
  3. 5 C’s of Marketing
  4. Extended Marketing Mix
  5. Marketing Mix Modeling
  6. People in the Marketing Mix
  7. Place Marketing
  8. Promotions in Marketing
  9. Importance of Marketing Mix
  10. Marketing Mix
  11. Process in Marketing Mix
  12. Physical Evidence
  13. Pillars of Marketing
  14. Importance of Values
  15. Values Attitude Lifestyle
  16. Place Strategy
  17. Value Delivery
  18. Form Utility
  19. Bundling
  20. Line Filling

Module 4: Strategic Marketing

  1. Holistic Marketing Concept
  2. Integrated Marketing
  3. Integrated Marketing Communications
  4. Multi Channel Marketing Campaign
  5. Marketing Intelligence
  6. Bottom Up Marketing
  7. Situation Analysis
  8. Importance of Goals
  9. Intensive Growth
  10. Gain Market Share
  11. Marketing Objectives
  12. Objectives of Marketing Plan
  13. SMART Objectives

Module 5: Marketing Channels and Distribution

  1. Marketing Channels
  2. Direct Marketing
  3. Indirect Marketing
  4. Multi Channel Marketing
  5. Trade Marketing
  6. Trade Show Marketing
  7. Marketing Intermediaries
  8. Types of wholesalers
  9. Functions of Wholesalers
  10. Warehouse Management System
  11. Warehousing
  12. Vertical Marketing System
  13. Warehousing

Module 6: Above & Below the Line Marketing

  1. Above the Line Marketing
  2. Below the Line Marketing
  3. Above the line Vs Below the line marketing
  4. Direct Response Marketing
  5. Earned Media
  6. Mass Communication
  7. Types of Marketing Services
  8. ATL BTL and TTL Marketing

Module 7: Understanding the Marketing Environment

  1. Micro Environment
  2. Macro Environment
  3. PEST Analysis
  4. PESTLE Analysis
  5. Internal Environment
  6. Features of Business Environment
  7. Political Environment
  8. Competitive Environment
  9. Adaptation Level Theory
  10. Perception in Marketing
  11. Selective Attention

Module 8: Types of Marketing: Part 1

  1. B2B Marketing
  2. Direct to Consumer
  3. Guerilla Marketing
  4. Ambush Marketing
  5. Event Marketing
  6. Fashion Marketing
  7. Healthcare Marketing
  8. Industrial Marketing
  9. Mass Marketing
  10. Tourism Marketing
  11. Movie Marketing
  12. Celebrity Marketing
  13. Generational Marketing
  14. Defensive Marketing
  15. Offensive Marketing
  16. Types of Marketing Campaigns
  17. Types of Needs
  18. Types of Awareness

Module 9: Types of Marketing: Part 2

  1. Offline Marketing
  2. Buzz Marketing
  3. Viral Marketing
  4. Word of Mouth Marketing
  5. Stealth Marketing
  6. Sports Marketing
  7. Rural Marketing
  8. Interactive Marketing
  9. Internal Marketing
  10. Niche Market
  11. Negative Marketing
  12. Permission Marketing
  13. Personalised Marketing
  14. Reverse Marketing
  15. Sponsorship Marketing
  16. Wholesale Marketing
  17. Frequency Marketing

Module 10: Types of Marketing: Part 3

  1. Catalog Marketing
  2. Cause Related Marketing
  3. Channel Marketing
  4. Concentrated Marketing
  5. Confusion Marketing
  6. Consumer Marketing
  7. Cooperative Marketing
  8. Cross Channel Marketing
  9. Multi-Channel Marketing
  10. One to One Marketing
  11. Convergence Marketing
  12. Traditional Marketing
  13. Performance Based Marketing
  14. STP Marketing
  15. Narrowcasting

Module 11: Targeted and Segment Marketing

  1. Account-based Marketing
  2. Niche Marketing
  3. Individual Marketing
  4. Relationship Marketing
  5. Database Marketing
  6. Affinity Marketing
  7. Me too Marketing
  8. Micro Marketing
  9. Activities Interests Opinions
  10. Audience Profile
  11. Characteristics of Baby Boomers
  12. Characteristics Of Millennials
  13. Indirect Reference Groups
  14. Potential Customer
  15. Points of Difference

Module 12: Digital and Mobile Marketing

  1. Mobile Marketing
  2. E-Procurement
  3. Crowdsourcing
  4. B2b Lead Generation
  5. Point of Parity
  6. Top of the Mind Awareness
  7. Product Failure
  8. Owned Media
  9. Shared Media

Module 13: Product Management and Positioning

  1. Types of Products
  2. Core Product
  3. Packaging vs Labelling
  4. Trademark vs Copyright
  5. Consumer
  6. Consumer Goods
  7. High Involvement Purchase
  8. Impulse Goods
  9. Perception
  10. Purchasing Process
  11. Unsought Goods
  12. Attitude
  13. Adopter Categories
  14. Buyer Seller Dyads
  15. Brand Differentiation

Module 14: Service Marketing and its Characteristics

  1. Service Marketing Mix
  2. Heterogeneity in Service Marketing
  3. Perishability in Service Marketing
  4. Ownership in Service Marketing
  5. Difference between Goods and Services
  6. Challenges for Marketing Managers
  7. Heterogeneity in Services
  8. Moment of Truth
  9. Perishability
  10. Internal Customer Service
  11. Customer Service

Module 15: Marketing Campaigns and Budgeting

  1. Implement a Marketing Plan
  2. Marketing Campaign
  3. Marketing Budget
  4. Marketing Tools
  5. Marketing ROI
  6. Importance of Feedback
  7. Success of Marketing Plan
  8. Marketing Budget
  9. Promotional Strategies
  10. Marketing Collaterals
  11. Marketing Decision
  12. Seed Funding

Module 16: Consumer Behavior and Decision Making

  1. Buyer’s Journey
  2. Early Adopters
  3. Impulse Buying
  4. Purchase Intention
  5. AIDAS
  6. Adoption Process
  7. Adoption Theory
  8. Emotional Appeal
  9. Forecasting Methods
  10. Differences between Forecasting and Planning
  11. Secondary Data
  12. Secondary Market
  13. Betari Box
  14. Door in the face Technique
  15. Subliminal Perception
  16. Social Exchange Theory
  17. Social Identity Theory
  18. Social Learning Theory

Module 17: Brand and Branding Strategies

  1. Private Labeling
  2. Registered Trademark
  3. Registered Trademark Symbol
  4. Guaranteed Maximum Price
  5. Challenges in Marketing
  6. Commercialisation
  7. Commercialization
  8. Commodification

Module 18: Market Analysis and Metrics

  1. Break-even Price
  2. RFM Model
  3. Profitability Analysis
  4. Relative Market Share
  5. Communication Plan
  6. Communication Tools
  7. Media Relations
  8. PR Crisis
  9. Mass Customization
  10. Relative Advantage
  11. Latent Demand
  12. Latent Defect

Module 19: Relationship and Network Marketing

  1. Network Marketing
  2. Customer Oriented Marketing
  3. Multi Level Marketing
  4. Outbound Marketing
  5. Pull Strategy
  6. Push Strategy
  7. Gamification
  8. Benefits of CRM
  9. Customer Reviews
  10. Pyramid Scheme

Module 20: Sales Techniques and Theories

  1. Aida Model
  2. Elevator Pitch
  3. Door in the Face Marketing
  4. Foot in the Door Technique
  5. USP Analysis
  6. Selling Concept
  7. What is Upselling
  8. Lead Management
  9. Marketing Lead

Module 21: Marketing Communications and Public Relations

  1. Marketing Communication
  2. Communications Mix
  3. Public Relations
  4. Press Release
  5. Press Kit
  6. Marketing and PR
  7. Public Goods
  8. Difference between Marketing and PR
  9. Difference between Marketing and Advertising
  10. Marketing Materials

Module 22: Marketing in the Digital Age

  1. Neuromarketing
  2. Captive Market

Module 23: B2B and B2C Marketing

  1. B2B vs B2C
  2. Business to Consumer
  3. Business to Business
  4. Buyer’s Market

Module 24: International and Global Marketing

  1. International Marketing
  2. Global Marketing
  3. Glocalization
  4. Macromarketing
  5. EPRG Framework
  6. Direct Competition
  7. Indirect Competition

Module 25: Innovations in Marketing

  1. Green Marketing
  2. Experiential Marketing
  3. Fusion Marketing
  4. Horizontal marketing
  5. Design a Business Card
  6. Create Free Logo

Module 26: Understanding Marketing Ethics

  1. Marketing Ethics
  2. Greenwashing
  3. Ethical marketing
  4. Ethics in Finance
  5. Importance of Marketing Ethics
  6. Consumerism
  7. Commoditization
  8. Sound Logo

Module 27: Customer Orientation and Management

  1. Total customer satisfaction
  2. Switching Cost
  3. Market Access
  4. Company orientation
  5. Boundary Spanning

Module 28: Market Competition and Rivalry

  1. Competitive Advantage
  2. Types of competition
  3. Competitive rivalry
  4. Advantages of market competition
  5. Market leaders
  6. Fair Competition
  7. Value Stream
  8. Value Stream Mapping
  9. Competition is good
  10. Learn from competition

Module 29: Marketing and Product Life Cycle

  1. Mystery Shopping
  2. Piggyback Marketing
  3. Telemarketing
  4. Test Marketing

Module 30: Promotions, Discounts, and Offers

  1. Trade promotions
  2. Promotional mix
  3. Bait and switch
  4. Trade Discount
  5. Tactical Marketing
  6. Bulk Buying
  7. Steeple Analysis

Module 31: Market Research and Data

  1. Focus Group Interviews
  2. Characteristics Of Big Data

Module 32: Influencer and Celebrity Marketing

  1. Celebrity Marketing
  2. Celebrity endorsement

Module 33: Pricing Strategies and Considerations

  1. Willingness to pay

Module 34: Supply Chain and Logistics in Marketing

  1. Freight Forwarding
  2. Value Networks

Module 35: Marketing Tools and Software

  1. Marketing information system

Module 36: Ethical and Sustainable Marketing

  1. Societal Marketing Concept

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