Marketing tutorials – Tutorials on Marketing management. Complete List of Marketing Tutorials – Dear Readers, I am glad to present to you the complete list of Marketing tutorials on Marketing91. These are not all the articles but rather are a systematically arranged group of articles which are arranged on the basis of their core topic. Requesting you kindly to share this page and help in spreading awareness.
Module 1: Introduction to Marketing
- Concepts of Marketing
- Importance of marketing
- Marketing vs Selling
- Marketing Process
- Marketing Myopia
- Importance of Marketing Environment
- Marketing Environment
- What is Marketing
- 3 Cs of Marketing
- Role of Marketing
- Goals
- Learn Marketing
- Vision Statement
- Marketing Goals
- Marketing Information System
- Actual Product
- Potential Product
- Needs Wants and Demands
- Types of Goods
- Staple Goods
- Emergency Goods
- Substitute Goods
- Demarketing
- Utility Marketing
Module 2: Understanding the Market
- Market
- Market Potential
- Market Demand
- Market Analysis
- Market Saturation
- Market Aggregation
- Market Activity
- Market
- Market Allocation
- Market Appraisal
- Market Architecture
- Market Attractiveness
- Market Penetration
- Market Power
- Market Share
- Market Space
- Market Orientation
- Market Growth
- Market Yourself
- Mass Market
- Market Competition
- Market Cannibalization
- Market Structure
- Fragmented Market
- Competitive Market
- Oligopoly
- Meta Market
- Family Life Cycle
- Baby Boomers
Module 3: Marketing Mix and Extended Elements
- 4 A’s of Marketing
- 4 C’s of Marketing
- 5 C’s of Marketing
- Extended Marketing Mix
- Marketing Mix Modeling
- People in the Marketing Mix
- Place Marketing
- Promotions in Marketing
- Importance of Marketing Mix
- Marketing Mix
- Process in Marketing Mix
- Physical Evidence
- Pillars of Marketing
- Importance of Values
- Values Attitude Lifestyle
- Place Strategy
- Value Delivery
- Form Utility
- Bundling
- Line Filling
Module 4: Strategic Marketing
- Holistic Marketing Concept
- Integrated Marketing
- Integrated Marketing Communications
- Multi Channel Marketing Campaign
- Marketing Intelligence
- Bottom Up Marketing
- Situation Analysis
- Importance of Goals
- Intensive Growth
- Gain Market Share
- Marketing Objectives
- Objectives of Marketing Plan
- SMART Objectives
Module 5: Marketing Channels and Distribution
- Marketing Channels
- Direct Marketing
- Indirect Marketing
- Multi Channel Marketing
- Trade Marketing
- Trade Show Marketing
- Marketing Intermediaries
- Types of wholesalers
- Functions of Wholesalers
- Warehouse Management System
- Warehousing
- Vertical Marketing System
- Warehousing
Module 6: Above & Below the Line Marketing
- Above the Line Marketing
- Below the Line Marketing
- Above the line Vs Below the line marketing
- Direct Response Marketing
- Earned Media
- Mass Communication
- Types of Marketing Services
- ATL BTL and TTL Marketing
Module 7: Understanding the Marketing Environment
- Micro Environment
- Macro Environment
- PEST Analysis
- PESTLE Analysis
- Internal Environment
- Features of Business Environment
- Political Environment
- Competitive Environment
- Adaptation Level Theory
- Perception in Marketing
- Selective Attention
Module 8: Types of Marketing: Part 1
- B2B Marketing
- Direct to Consumer
- Guerilla Marketing
- Ambush Marketing
- Event Marketing
- Fashion Marketing
- Healthcare Marketing
- Industrial Marketing
- Mass Marketing
- Tourism Marketing
- Movie Marketing
- Celebrity Marketing
- Generational Marketing
- Defensive Marketing
- Offensive Marketing
- Types of Marketing Campaigns
- Types of Needs
- Types of Awareness
Module 9: Types of Marketing: Part 2
- Offline Marketing
- Buzz Marketing
- Viral Marketing
- Word of Mouth Marketing
- Stealth Marketing
- Sports Marketing
- Rural Marketing
- Interactive Marketing
- Internal Marketing
- Niche Market
- Negative Marketing
- Permission Marketing
- Personalised Marketing
- Reverse Marketing
- Sponsorship Marketing
- Wholesale Marketing
- Frequency Marketing
Module 10: Types of Marketing: Part 3
- Catalog Marketing
- Cause Related Marketing
- Channel Marketing
- Concentrated Marketing
- Confusion Marketing
- Consumer Marketing
- Cooperative Marketing
- Cross Channel Marketing
- Multi-Channel Marketing
- One to One Marketing
- Convergence Marketing
- Traditional Marketing
- Performance Based Marketing
- STP Marketing
- Narrowcasting
Module 11: Targeted and Segment Marketing
- Account-based Marketing
- Niche Marketing
- Individual Marketing
- Relationship Marketing
- Database Marketing
- Affinity Marketing
- Me too Marketing
- Micro Marketing
- Activities Interests Opinions
- Audience Profile
- Characteristics of Baby Boomers
- Characteristics Of Millennials
- Indirect Reference Groups
- Potential Customer
- Points of Difference
Module 12: Digital and Mobile Marketing
- Mobile Marketing
- E-Procurement
- Crowdsourcing
- B2b Lead Generation
- Point of Parity
- Top of the Mind Awareness
- Product Failure
- Owned Media
- Shared Media
Module 13: Product Management and Positioning
- Types of Products
- Core Product
- Packaging vs Labelling
- Trademark vs Copyright
- Consumer
- Consumer Goods
- High Involvement Purchase
- Impulse Goods
- Perception
- Purchasing Process
- Unsought Goods
- Attitude
- Adopter Categories
- Buyer Seller Dyads
- Brand Differentiation
Module 14: Service Marketing and its Characteristics
- Service Marketing Mix
- Heterogeneity in Service Marketing
- Perishability in Service Marketing
- Ownership in Service Marketing
- Difference between Goods and Services
- Challenges for Marketing Managers
- Heterogeneity in Services
- Moment of Truth
- Perishability
- Internal Customer Service
- Customer Service
Module 15: Marketing Campaigns and Budgeting
- Implement a Marketing Plan
- Marketing Campaign
- Marketing Budget
- Marketing Tools
- Marketing ROI
- Importance of Feedback
- Success of Marketing Plan
- Marketing Budget
- Promotional Strategies
- Marketing Collaterals
- Marketing Decision
- Seed Funding
Module 16: Consumer Behavior and Decision Making
- Buyer’s Journey
- Early Adopters
- Impulse Buying
- Purchase Intention
- AIDAS
- Adoption Process
- Adoption Theory
- Emotional Appeal
- Forecasting Methods
- Differences between Forecasting and Planning
- Secondary Data
- Secondary Market
- Betari Box
- Door in the face Technique
- Subliminal Perception
- Social Exchange Theory
- Social Identity Theory
- Social Learning Theory
Module 17: Brand and Branding Strategies
- Private Labeling
- Registered Trademark
- Registered Trademark Symbol
- Guaranteed Maximum Price
- Challenges in Marketing
- Commercialisation
- Commercialization
- Commodification
Module 18: Market Analysis and Metrics
- Break-even Price
- RFM Model
- Profitability Analysis
- Relative Market Share
- Communication Plan
- Communication Tools
- Media Relations
- PR Crisis
- Mass Customization
- Relative Advantage
- Latent Demand
- Latent Defect
Module 19: Relationship and Network Marketing
- Network Marketing
- Customer Oriented Marketing
- Multi Level Marketing
- Outbound Marketing
- Pull Strategy
- Push Strategy
- Gamification
- Benefits of CRM
- Customer Reviews
- Pyramid Scheme
Module 20: Sales Techniques and Theories
- Aida Model
- Elevator Pitch
- Door in the Face Marketing
- Foot in the Door Technique
- USP Analysis
- Selling Concept
- What is Upselling
- Lead Management
- Marketing Lead
Module 21: Marketing Communications and Public Relations
- Marketing Communication
- Communications Mix
- Public Relations
- Press Release
- Press Kit
- Marketing and PR
- Public Goods
- Difference between Marketing and PR
- Difference between Marketing and Advertising
- Marketing Materials
Module 22: Marketing in the Digital Age
Module 23: B2B and B2C Marketing
Module 24: International and Global Marketing
- International Marketing
- Global Marketing
- Glocalization
- Macromarketing
- EPRG Framework
- Direct Competition
- Indirect Competition
Module 25: Innovations in Marketing
- Green Marketing
- Experiential Marketing
- Fusion Marketing
- Horizontal marketing
- Design a Business Card
- Create Free Logo
Module 26: Understanding Marketing Ethics
- Marketing Ethics
- Greenwashing
- Ethical marketing
- Ethics in Finance
- Importance of Marketing Ethics
- Consumerism
- Commoditization
- Sound Logo
Module 27: Customer Orientation and Management
Module 28: Market Competition and Rivalry
- Competitive Advantage
- Types of competition
- Competitive rivalry
- Advantages of market competition
- Market leaders
- Fair Competition
- Value Stream
- Value Stream Mapping
- Competition is good
- Learn from competition
Module 29: Marketing and Product Life Cycle
Module 30: Promotions, Discounts, and Offers
- Trade promotions
- Promotional mix
- Bait and switch
- Trade Discount
- Tactical Marketing
- Bulk Buying
- Steeple Analysis
Module 31: Market Research and Data
Module 32: Influencer and Celebrity Marketing
Module 33: Pricing Strategies and Considerations
Module 34: Supply Chain and Logistics in Marketing
Module 35: Marketing Tools and Software
Module 36: Ethical and Sustainable Marketing