DS Group has announced a strategic partnership with luxury Swiss chocolate brand Läderach, marking its entry into the chocolate segment of the confectionery space. With this move, the leading FMCG Conglomerate aims to augment its presence in the confectionary segment. This is the brand’s maiden launch in India.
DS Group has been nurturing luxury retail brands such as Le Marche, L’Opera, Uncafe, and Les Petits, as well as managing internationally acclaimed brands like YSL, Tom Ford, and Berluti. The Group is already an established player in confectionary, with Pulse, Chingles, Rajnigandha Silver Pearls, and Maze under its aegis.
Speaking about the partnership, Rajiv Kumar, vice chairman, DS Group said, “We are delighted to partner with Läderach. Like DS Group, which is passionate about its heritage and understanding of Flavours and Consumer preference, Läderach is an authentic Swiss family heritage spanning decades in pursuit of their passion and commitment to luxury chocolate. With our collective commitment to quality and innovation, we are ready to delight Indian consumers with handcrafted mini masterpieces of Läderach chocolates artfully designed by Swiss chocolatiers.”
Johannes Läderach, CEO, Läderach (Schweiz) AG, commented, “We are very pleased to finally be able to present our freshly made chocolate on the Indian market. With Läderach and the DS Group, two partners with high standards are now working towards a common goal.”
A study by the IMARC group shows that the Indian chocolate market is growing at a CAGR of 9.1% during 2022-2027, reaching US $ 3.8 billion by 2027. The category is led by Mondelez, followed by Mars Wrigley, Nestle, Amul, and Ferrero, with the Indian market value reaching US $ 2.2 billion in 2021.
The company statement said that Läderach, a brand formed in 1962, plans to open exclusive boutiques throughout India.
