Estée Lauder, a world-renowned and influential global beauty brand, has established itself as a leader in the cosmetics industry. Founded in 1946 by Estée Lauder, the company has created a wide range of skincare, makeup, and fragrance products synonymous with luxury and elegance. With a commitment to innovation, Estée Lauder continues to captivate customers worldwide with its high-quality and effective beauty solutions. Here are the top Estée Lauder Competitors & Alternatives.
Estée Lauder has become a symbol of sophistication and glamour because of its impeccable craftsmanship. From the iconic Advanced Night Repair serum to the widely revered Double Wear foundation, Estée Lauder consistently delivers products that combine science, innovation, and artistry to meet the diverse needs of its global clientele. With its employees and a strong presence in over 150 countries, Estée Lauder continues to push boundaries and set industry standards, making it a formidable force in beauty.
- Product Type: Cosmetics, skincare, fragrance, and haircare products.
- Industry: Beauty and personal care.
- Founded Date: 1946.
- Founders: Estée and Joseph Lauder.
- Headquarters: New York City, New York, United States.
- Area Served: Worldwide, in over 150 countries.
- Current CEO: Fabrizio Freda.
Table of Contents
The top Estee Lauder competitors are
1. L’Oréal
- Product Type: Skincare, makeup, hair care, hair color, fragrances, and others
- Industry: Beauty
- Founded Date: 1909
- Founders: Eugène Schueller
- Headquarters: Clichy, France
- Area Served: Worldwide
- Current CEO: Nicolas Hieronimus
L’Oréal is a global beauty brand in various segments, including skin care, hair care, makeup, and fragrances. It is known for its wide range of products and commitment to research and innovation. With a strong presence in mass and prestige markets, L’Oréal offers products and services catering to diverse consumers. The brand’s key strengths lie in its ability to understand consumer needs and trends and adapt to changing market dynamics.
2. Lancôme
- Product Type: Skincare, makeup, fragrances
- Industry: Beauty
- Founded Date: 1935
- Founders: Armand Petitjean
- Headquarters: Paris, France
- Area Served: Worldwide
- Current CEO: Françoise Lehmann
Lancôme is a luxury beauty brand specializing in skincare, makeup, and fragrances. Known for its premium positioning and high-quality products, Lancôme has a strong presence in the beauty industry. The brand delivers effective and innovative products combining science and artistry. Lancôme is particularly renowned for its advanced skincare range, which includes products targeting specific concerns like aging and hydration. With a heritage of over 80 years, Lancôme continues to be a leading competitor in the beauty market.
3. LVMH
- Product Type: Fashion, leather goods, perfumes and cosmetics, watches and jewelry, wines and spirits
- Industry: Luxury goods
- Founded Date: 1987
- Founders: Bernard Arnault
- Headquarters: Paris, France
- Area Served: Worldwide
- Current CEO: Bernard Arnault
LVMH (Moët Hennessy Louis Vuitton) is a multinational luxury goods conglomerate that owns various prestigious brands, including Christian Dior, Givenchy, Guerlain, and Benefit Cosmetics. While LVMH’s primary focus is not solely on beauty products, its presence in the industry is vital. The group’s beauty division offers a wide range of skincare, makeup, fragrances, and hair care products, catering to different consumer segments. LVMH brands are known for their exclusivity, craftsmanship, and innovative product offerings, making them strong compared to competitors in the beauty market.
4. Shiseido
- Product Type: Skincare, makeup, fragrances, hair care, and body care
- Industry: Beauty
- Founded Date: 1872
- Founders: Arinobu Fukuhara
- Headquarters: Tokyo, Japan
- Area Served: Worldwide
- Current CEO: Masahiko Uotani
Shiseido is a Japanese beauty brand with a long history of over 140 years. The brand is known for its commitment to innovation and scientific research, enabling it to create products that cater to various beauty needs. Shiseido offers a comprehensive range of skincare, makeup, and fragrance products focusing on quality and effectiveness. The brand also emphasizes the sensory experience and technology integration into its products. With a global presence and a reputation for excellence, Shiseido competes fiercely in the beauty industry.
5. Kiehl’s
- Product Type: Skincare, haircare, body care, and fragrances
- Industry: Beauty
- Founded Date: 1851
- Founders: John Kiehl
- Headquarters: New York, United States
- Area Served: Worldwide
- Current CEO: Cheryl Vitali
Kiehl’s is a skincare brand with a strong reputation for its high-quality products and personalized customer service. With a history dating back to 1851, Kiehl’s has become synonymous with effective skincare solutions. The brand combines natural ingredients with scientific research to create products that address various skin concerns. Kiehl’s is known for its minimalist packaging and commitment to sustainability. By focusing on the individual needs of its customers and offering personalized recommendations, Kiehl’s has garnered a loyal customer base, positioning itself as a formidable competitor in the skincare market.
6. Chanel
- Product Type: Fashion, fragrance, makeup, skincare, and watches
- Industry: Luxury goods
- Founded Date: 1909
- Founders: Coco Chanel
- Headquarters: Paris, France
- Area Served: Worldwide
- Current CEO: Alain Wertheimer
Chanel is a globally recognized luxury brand known for its timeless elegance and sophistication. While primarily renowned for its fashion, Chanel also competes in the beauty market, offering a range of high-end skincare, makeup, and fragrance products. Chanel’s beauty products are synonymous with luxury and quality, often becoming iconic within the industry. The brand’s commitment to innovation, craftsmanship, and attention to detail sets it apart from competitors. Chanel’s legacy and strong brand identity contribute to its success and make it an enduring rival in the beauty industry.
7. Coty
- Product Type: Fragrances, cosmetics, skincare, and nail products
- Industry: Beauty
- Founded Date: 1904
- Founders: François Coty
- Headquarters: New York, United States
- Area Served: Worldwide
- Current CEO: Sue Y. Nabi
Coty is a multinational beauty company with many brands, including Calvin Klein, CoverGirl, and Sally Hansen. With a diverse portfolio, Coty caters to several consumer segments and offers products across various categories, including fragrance, cosmetics, and skincare. The company focuses on product innovation, brand building, and leveraging its data and the power of influencers to reach its target audience. Coty’s ability to adapt to changing beauty trends and its commitment to creating accessible beauty products make it a vital competitor in the market.
8. Revlon
- Product Type: Cosmetics, skincare, fragrances, and personal care products
- Industry: Beauty
- Founded Date: 1932
- Founders: Charles Revson, Joseph Revson, and Charles Lachman
- Headquarters: New York, United States
- Area Served: Worldwide
- Current CEO: Debra Perelman
Revlon is a well-known beauty brand that offers a comprehensive range of cosmetics, hair color, and skincare products. With a history spanning over 80 years, Revlon has established itself as an accessible beauty brand known for its quality and affordability. The brand provides various shades and finishes to cater to diverse consumer needs. Revlon’s commitment to inclusivity and affordability positions it as a strong competitor in the beauty market, particularly in the mass market segment.
9. P&G
- Product Type: Consumer goods, including personal care, cleaning agents, and hygiene products
- Industry: Consumer goods
- Founded Date: 1837
- Founders: William Procter and James Gamble
- Headquarters: Cincinnati, United States
- Area Served: Worldwide
- Current CEO: David S. Taylor
P&G (Procter & Gamble) is a multinational consumer goods company with various brands, including Olay, Pantene, and SK-II. While not solely focused on beauty products, P&G has a significant presence in the beauty market. The company offers a comprehensive range of skincare, hair care, and personal care products catering to different consumer needs. P&G’s strength lies in its ability to identify consumer insights and develop products that address their specific concerns. With a global footprint and a diverse portfolio of brands, P&G competes vigorously in the beauty industry.
10. Guerlain
- Product Type: Fragrances, skincare, and makeup
- Industry: Beauty
- Founded Date: 1828
- Founders: Pierre-François Pascal Guerlain
- Headquarters: Paris, France
- Area Served: Worldwide
- Current CEO: Laurent Boillot
Guerlain is a luxury beauty brand specializing in fragrance, skincare, and makeup. With a heritage spanning over 190 years, Guerlain is known for its expertise in perfumes and its commitment to craftsmanship. The brand combines traditional know-how with innovation to create unique and luxurious beauty products. Guerlain’s fragrances are particular with iconic scents that have stood the test of time. With a focus on excellence and creativity, Guerlain remains a strong competitor in the luxury beauty market.
11. Unilever
- Product Type: Consumer goods, including food, beverages, cleaning agents, and personal care products
- Industry: Consumer goods
- Founded Date: 1929
- Founders: Margarine Unie and Lever Brothers
- Headquarters: London, United Kingdom
- Area Served: Worldwide
- Current CEO: Alan Jope
Unilever is a global consumer goods company with several renowned beauty brands, including Dove, Lux, and Vaseline. This is one of the main competitors of Estee Lauder. While beauty products are just one aspect of Unilever’s extensive portfolio, the company’s presence in the beauty market is significant. Unilever offers a comprehensive range of hair and personal care products catering to different consumer segments. The company’s brands are known for their focus on sustainability and commitment to promoting positive body image. Unilever’s substantial brand equity and its ability to scale diversity and inclusion initiatives make it a formidable competitor in the beauty industry.
12. Amorepacific
- Product Type: Skincare, makeup, and fragrances
- Industry: Beauty
- Founded Date: 1945
- Founders: Suh Sung-whan
- Headquarters: Seoul, South Korea
- Area Served: Worldwide
- Current CEO: Suh Kyung-bae
Amorepacific is a South Korean beauty brand that specializes in skincare and cosmetics. With a holistic approach to beauty and an emphasis on natural ingredients, Amorepacific has gained a reputation for its innovative products that promote radiant and healthy skin. The brand’s extensive research, production, and development capabilities enable it to create effective products based on traditional Korean beauty rituals. Amorepacific’s commitment to sustainability and preserving traditional Korean heritage set it apart from competitors, making it a strong contender in the global beauty market.
13. Beiersdorf
- Product Type: Consumer goods
- Industry: Cosmetics
- Founded Date: 1882
- Founders: Paul C. Beiersdorf
- Headquarters: Hamburg, Germany
- Area Served: Worldwide
- Current CEO: Stefan De Loecker
Beiersdorf is a German skincare company with brands like Nivea, Eucerin, and La Prairie. With a focus on science-backed skincare solutions, Beiersdorf offers various skin concerns and types. The company’s key strength lies in its deep understanding of skin and ability to innovate based on consumer insights. Beiersdorf’s Nivea brand, in particular, holds a strong position in the mass skincare market, known for its iconic blue tin packaging and its commitment to moisturization. Beiersdorf’s dedication to quality and its extensive range of products make it a significant competitor in the skincare industry.
14. Johnson & Johnson
- Product Type: Consumer goods, pharmaceuticals, medical devices
- Industry: Healthcare
- Founded Date: 1886
- Founders: Robert Wood Johnson I, James Wood Johnson, Edward Mead Johnson
- Headquarters: New Brunswick, New Jersey, U.S.
- Area Served: Worldwide
- Current CEO: Alex Gorsky
Johnson & Johnson is a multinational conglomerate of companies that operates in several companies in various industries, including healthcare companies and consumer goods companies. While primarily known for its healthcare products, Johnson & Johnson competes in the beauty market. The company offers a range of skincare, hair care, and baby care products that emphasize safety, efficacy, and quality. Johnson & Johnson’s strength lies in its scientific expertise and commitment to research and development. Through & Johnson competes effectively with similar companies in the beauty industry.
15. The Body Shop
- Product Type: Cosmetics
- Industry: Retail
- Founded Date: 26 March 1976
- Founders: Anita Roddick
- Headquarters: London, England
- Area Served: Worldwide
- Current CEO: Lionel Thoreau
The Body Shop is a global beauty brand focusing on ethically sourced, naturally inspired skincare, body care, and makeup products. The brand takes a robust and stand-free beauty and is known for its commitment to social and environmental activism. The Body Shop’s range of products includes innovative formulas with ingredients from around the world. By combining business with a purpose, The Body Shop has established itself as a unique competitor in the beauty industry, appealing to conscious consumers who prioritize values alongside beauty.
16. Yves Rocher
- Product Type: Cosmetics
- Industry: Retail
- Founded Date: 1959
- Founders: Yves Rocher
- Headquarters: La Gacilly, France
- Area Served: Worldwide
- Current CEO: Bris Rocher
Yves Rocher is a French beauty brand specializing in skin-based skincare, body care, and makeup products. With a focus on harnessing the power of plants, Yves Rocher formulates its products with natural and organic ingredients. The brand’s commitment to sustainability is evident in its eco-friendly packaging and effort to protect biodiversity. Yves Rocher’s affordable price range and robust product offerings make it a prominent competitor in the beauty market, appealing to several seekers seeking natural and environmentally conscious solutions.
17. Olay
- Product Type: Cosmetics
- Industry: Retail
- Founded Date: 1952
- Founders: Graham Wulff
- Headquarters: Cincinnati, Ohio, U.S.
- Area Served: Worldwide
Olay is a skincare brand headquartered in known for its innovative and effective products. With a focus on anti-aging skincare, Olay offers a range of moisturizers, serums, and creams that target various skin concerns. The brand’s key strengths lie in its research and development capabilities and ability to understand and cater to the needs of several consumer segments. Olay’s affordability and accessibility have contributed to its success, making it a significant competitor in the skincare market.
18. Neutrogena
- Product Type: Cosmetics
- Industry: Retail
- Founded Date: 1930
- Founders: Emanuel Stolaroff
- Headquarters: Los Angeles, California, U.S.
- Area Served: Worldwide
Neutrogena is a well-established skincare brand that offers a wide range of products targeting different skin concerns. With a focus on dermatologist-recommended formulations, Neutrogena is known for its practical and gentle skincare solutions. The brand’s extensive product line includes cleansers, moisturizers, and treatments that cater to various skin types. Neutrogena’s commitment to research and innovation and its emphasis on transparency and ingredient safety has solidified its position as a strong competitor in the skincare industry.
19. Kao Corporation
- Product Type: Consumer goods
- Industry: Cosmetics, personal care
- Founded Date: 1887
- Founders: Tomiro Nagase
- Headquarters: Tokyo, Japan
- Area Served: Worldwide
- Current CEO: Michitaka Sawada
Kao Corporation is a Japanese company that owns a diverse range of beauty, personal, and skin care products and industry brands. Kao Corporation competes across multiple segments with a portfolio that includes skincare, other hair and skin products, private care companies and products, and cosmetics. The company’s strength lies in its thorough understanding of consumer needs and ability to develop innovative products. Kao Corporation’s brands, such as Bioré, Jergens, and Kanebo, offer quality and trusted solutions, making the company a formidable competitor to similar companies in the beauty market.
20. Mary Kay Inc.
- Product Type: Cosmetics
- Industry: Direct selling
- Founded Date: 1963
- Founders: Mary Kay Ash
- Headquarters: Addison, Texas, U.S.
- Area Served: Worldwide
- Current CEO: David Holl
Mary Kay Inc. is a direct-selling company specializing in skincare, cosmetics, and fragrances. With a focus on empowering women, Mary Kay Inc. provides entrepreneurship opportunities for employees through its independent beauty consultant model. The brand’s product line includes a wide range of cosmetics and skincare designed to enhance natural beauty. Mary Kay Inc.’s commitment to research and development and its unique business model for employees has contributed to its success and established it as a prominent competitor in the beauty industry.
21. Avon Products, Inc.
- Product Type: Cosmetics
- Industry: Direct selling
- Founded Date: 1886
- Founders: David H. McConnell
- Headquarters: London, England
- Area Served: Worldwide
- Current CEO: Angela Cretu
Avon Products, Inc. is another direct-selling company that offers a comprehensive range of beauty, skincare, personal care, and fragrance products. This is one of Estee Lauder’s main competitors. With an entire website and vast network of independent sales representatives, Avon Products, Inc. operates globally, catering to diverse consumer needs. With an annual revenue of 10+ billion USD, Avon is one of the largest direct sellers in the world. The brand’s strengths lie in its affordability, product variety, and strong customer relationships established through the direct selling model. Avon Products, Inc.’s commitment to women’s empowerment and social responsibility has also contributed to its recognition as a significant competitor in the beauty market.
22. Erborian
- Product Type: Cosmetics
- Industry: Retail
- Founded Date: 2007
- Founders: Katalin Berenyi, Hojung Lee
- Headquarters: Paris, France
- Area Served: Worldwide
- Current CEO: Katalin Berenyi
Erborian is a Korean-French skincare brand that combines traditional Korean beauty rituals with modern science. Known for its innovative and natural formulations, Erborian offers products that deliver visible results. The brand’s expertise lies in blending Korean ingredients with the world’s latest skincare technology, creating products that cater to different skin concerns. Erborian’s dedication to providing multitasking products and its focus on skin texture and radiance has positioned it as a distinct and competitive player in the beauty industry.
23. Mamaearth
- Product Type: Cosmetics, personal care
- Industry: Retail
- Founded Date: 2016
- Founders: Varun Alagh, Ghazal Alagh
- Headquarters: Gurugram, India
- Area Served: India, UAE, Nepal, Sri Lanka, Bangladesh
- Current CEO: Varun Alagh
Mamaearth is an Indian skincare brand specializing in natural and toxin-free products for moms and babies. The brand and founder’s focus on safe and gentle formulations has resonated with health-conscious consumers. Mamaearth offers a diverse range of products using plant-based ingredients, including skincare, hair care, and baby skincare products. The brand and founder’s commitment to sustainability and its role as a socially responsible company has solidified its position as a notable competitor in the beauty market, particularly among consumers seeking safe and organic skincare options.
24. Colgate-Palmolive Company
- Product Type: Consumer goods
- Industry: Personal care, household products
- Founded Date: 1806
- Founders: William Colgate
- Headquarters: New York City, U.S.
- Area Served: Worldwide
- Current CEO: Noel Wallace
Colgate-Palmolive Company is a multinational consumer goods company known for its oral care products. With a strong presence in the oral care market, Colgate-Palmolive offers a range of toothpaste, toothbrushes, and mouthwashes. The brand’s commitment to oral health and its constant innovation in product offerings have established Colgate-Palmolive as a trusted competitor in the personal care industry. Beyond oral care, the company also has a diverse portfolio of products, including personal care and household items, further contributing to its competitive position.
25. Kimberly-Clark Corporation
- Product Type: Consumer goods
- Industry: Personal care, household products
- Founded Date: 1872
- Founders: John A. Kimberly, Havilah Babcock, Charles B. Clark, Franklyn C. Shattuck
- Headquarters: Irving, Texas, U.S.
- Area Served: Worldwide
- Current CEO: Michael D. Hsu
Kimberly-Clark Corporation is a global consumer goods company that owns personal care and hygiene brands. With a focus on essentials like tissues, diapers, and feminine care products, Kimberly-Clark Corporation is recognized for its quality and reliability. The company’s brands, including Kleenex, Huggies, and Kotex, cater to essential everyday needs, making it a significant competitor in the personal care market. Kimberly-Clark Corporation’s commitment to sustainability and its emphasis on product innovation contribute to its competitive advantage.
26. Henkel AG & Co. KGaA
- Product Type: Consumer goods
- Industry: Chemicals, personal care
- Founded Date: 1876
- Founders: Fritz Henkel
- Headquarters: Düsseldorf, Germany
- Area Served: Worldwide
- Current CEO: Carsten Knobel
Henkel AG & Co. KGaA is a multinational company headquartered in various industries, including beauty and personal care, laundry, and adhesive technologies. Henkel offers a diverse range of beauty and personal care products, including hair, perfume, skincare, and body care. The company’s strong brands, such as Kopf, Dial, and Fa, are known for their quality and performance. Henkel AG & Co. KGaA’s focus on research and innovation and commitment to sustainability have positioned it as a formidable competitor in the beauty and personal care market.
27. The Clorox Company
- Product Type: Consumer goods
- Industry: Household products
- Founded Date: 1913
- Founders: Archibald Taft, Edward Hughes, Charles Husband, Rufus Myers
- Headquarters: Oakland, California, U.S.
- Area Served: Worldwide
- Current CEO: Linda Rendle
The Clorox Company is a multinational manufacturer and marketer of consumer and professional products. While primarily known for its cleaning and disinfection products, The Clorox Company competes in the personal care market. The company offers a range of unique care products, including skincare, hair care, and oral care, under brands like Burt’s Bees and Clorox Healthcare. The Clorox Company’s dedication to health and wellness and its trusted reputation make it a notable competitor among companies in the personal care industry.
28. Oriflame Cosmetics SA
- Product Type: Cosmetics
- Industry: Direct selling
- Founded Date: 1967
- Founders: Jonas af Jochnick, Robert af Jochnick, Bengt Hellsten
- Headquarters: Schaffhausen, Switzerland
- Area Served: Worldwide
- Current CEO: Magnus Brännström
Oriflame Cosmetics SA is a Swedish beauty company specializing in cosmetics and wellness products. Operating through a direct selling model, Oriflame offers a diverse range of products focusing on ingredients and global beauty trends. The brand’s commitment to sustainability and social responsibility has resonated with consumers seeking ethical beauty options. Oriflame’s strong community of consultants and employees and its ability to adapt to changing consumer preferences contribute to its competitive position in the beauty market.
29. Alticor (Amway)
- Product Type: Consumer goods
- Industry: Direct selling
- Founded Date: 1959
- Founders: Jay Van Andel, Richard DeVos
- Headquarters: Ada, Michigan, U.S.
- Area Served: Worldwide
- Current CEO: Milind Pant
Alticor, the parent company of Amway, is a direct-selling company operating in various sectors, including beauty, wellness, and home care. Inway offers a range of skincare, makeup, and personal care products in the beauty segment under its Artistry and Satinique brands. Amway provides entrepreneurship opportunities to several individuals and companies worldwide through its direct selling model. The company’s commitment to quality and innovation and its global reach have made it a significant competitor in the beauty market.
30. Natura & Co.
- Product Type: Cosmetics
- Industry: Retail
- Founded Date: 1969
- Founders: Luiz Seabra
- Headquarters: São Paulo, Brazil
- Area Served: Worldwide
- Current CEO: Roberto Marques
Natura & Co. is a Brazilian multinational company with beauty brands, including Natura, Avon, and The Body Shop. With a solid commitment to sustainability and social responsibility, Natura & Co. offers a wide range of skincare, cosmetics, and personal care products. The company’s focus on natural ingredients, ethical sourcing, and community development has resonated with conscious consumers. Natura & Co.’s diverse portfolio of brands and dedication to environmental and social causes have been established, and many analysts have ranked it as a prominent competitor in the beauty industry.
These were all the main competitors of Estee Lauder. If you know any other competitors, please write in the comments below.
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