Etsy is a global marketplace for unique and creative goods, home to a universe of special, extraordinary items, from unique handcrafted pieces to vintage treasures. Since its launch in 2005, Etsy has become a renowned e-commerce platform for distinctive handmade and vintage items, offering a vast marketplace for over 2.5 million active sellers to reach its 46 million active buyers from around the globe. In this article, we discuss the top Etsy Competitors and Alternatives.
Unlike other online marketplaces, Etsy’s dedication to empowering small businesses through tools and resources enables artists and crafters to launch and nurture their stores successfully. From unique jewelry, clothing, and home décor to bespoke gifts, Etsy provides a broad array of items catering to diverse tastes, creating an exceptional shopping space for buyers and an expressive platform for sellers. Its commitment to promoting creativity and craftsmanship fosters a vibrant community of like-minded individuals for buyers and sellers alike.
- Product Type: Online marketplace for unique and creative goods.
- Industry: E-commerce.
- Founded Date: June 2005.
- Founders: Robert Kalin, Chris Maguire, Haim Schoppik, and Jared Tarbell.
- Headquarters: Brooklyn, New York, United States.
- Area Served: Worldwide.
- Current CEO: Josh Silverman.
Table of Contents
The top Etsy competitors are
1. Amazon Handmade
- Product Type: Handmade goods marketplace
- Industry: E-commerce
- Founded Date: 2015
- Founders: Amazon.com
- Headquarters: Seattle, Washington, United States
- Area Served: Worldwide
- Current CEO: Andy Jassy
Amazon Handmade is a subcategory of Amazon dedicated solely to artisanal products handcrafted with love worldwide. This platform lets artisans sell their handcrafted goods, imbuing a piece of their passion in each unique item listed. Here, exceptional craftsmanship is given the limelight, and shoppers can easily find everything from handcrafted jewelry to kitchen essentials.
2. Aftcra
- Product Type: Handmade goods marketplace
- Industry: E-commerce
- Founded Date: 2013
- Founders: Erica Coffman and Matt Coffman
- Headquarters: Milwaukee, Wisconsin, United States
- Area Served: United States
- Current CEO: Erica Coffman
Aftcra is an online marketplace for handmade products with a patriotic twist—it exclusively features handcrafted goods made in the United States. Aiming to shed prominence on local creativity, Aftcra allows artists to express their artistry through products, creating an online store with a foundation reminiscent of small-town shops and local markets brimming with unique crafts.
3. Artfire
- Product Type: Handmade goods marketplace
- Industry: E-commerce
- Founded Date: 2008
- Founders: John Jacobs and Tony Ford
- Headquarters: Tucson, Arizona, United States
- Area Served: Worldwide
Artfire is an online platform, a treasure trove for handcrafted creations from the global community of artists. This platform allows sellers to showcase unique creations to other marketplaces and provides customers with various vintage items, craft supplies, and even fine art pieces.
4. Folksy
- Product Type: Handmade goods marketplace
- Industry: E-commerce
- Founded Date: 2008
- Founders: James Boardwell and Rob Lee
- Headquarters: Sheffield, United Kingdom
- Area Served: United Kingdom
A U.K.-based e-commerce platform, Folksy, places traditional British craftsmanship on center stage. It’s a harbor for U.K.-based craftspeople to sell their handcrafted goods and express their artistry to a broader audience who cherish handmade pieces of unique design and quality craftsmanship for self-indulgence or gifting.
5. Zibbet
- Product Type: Handmade goods marketplace
- Industry: E-commerce
- Founded Date: 2009
- Founders: Jonathan Peacock and Andrew Gray
- Headquarters: Sydney, Australia
- Area Served: Worldwide
- Current CEO: Jonathan Peacock
Zibbet is a global marketplace for artists, crafters, and other vintage goods collectors to sell their unique items directly to consumers. This platform hosts a vibrant seller base with many sellers providing services and products ranging from art and photography to hand-knitted clothing.
6. Uncommon Goods
- Product Type: Online retailer of unique gifts and handmade goods
- Industry: E-commerce
- Founded Date: 1999
- Founders: Dave Bolotsky
- Headquarters: Brooklyn, New York, United States
- Area Served: United States
- Current CEO: Dave Bolotsky
An e-commerce retailer with an aptly descriptive name, Uncommon Goods specializes in featuring exceptionally unconventional and creative products, often melding artistry with functionality. With a strong emphasis on ethical sourcing and sustainability, it offers customers a curated selection of uncommon artisan-crafted home goods, accessories, and gifts.
7. Not on the High Street
- Product Type: Online retailer of unique gifts and handmade goods
- Industry: E-commerce
- Founded Date: 2006
- Founders: Holly Tucker and Sophie Cornish
- Headquarters: Richmond, London, United Kingdom
- Area Served: United Kingdom
- Current CEO: Claire Davenport
Not on the High Street, often abbreviated to NOTHS, is a U.K.-based online marketplace for handmade small businesses that combines British creativity and craftsmanship. This platform highlights independent small businesses that offer thoughtful, inspired products not readily found on the high street; ergo, the platform’s name.
8. Big Cartel
- Product Type: E-commerce platform for artists and makers
- Industry: E-commerce
- Founded Date: 2005
- Founders: Matt Wigham
- Headquarters: Salt Lake City, Utah, United States
- Area Served: Worldwide
- Current CEO: Matt Wigham
Enormous Cartel is a niche e-commerce platform empowering artists, crafters, and writers to create online stores easily. It promotes individuality and offers tools to curate a shop unique to each seller’s brand while using multiple sales channels and simultaneously providing a one-stop platform for consumers looking for distinctive creative products.
9. Storenvy
- Product Type: E-commerce platform
- Industry: Online marketplace
- Founded Date: 2010
- Founders: Jon Crawford
- Headquarters: San Francisco, California, United States
- Area Served: Worldwide
- Current CEO: None found
Storenvy is a social marketplace merging the concept of an online shopping mall with social media elements. On this platform, merchants set up their custom stores and go to the platform to interact with potential buyers. Storenvy offers a diverse mix of indie brands and vintage boutiques, making it a distinctive shopping destination.
10. Redbubble
- Product Type: E-commerce platforms for artists and designers to sell their work on various products
- Industry: Online marketplace
- Founded Date: Redbubble (2006), Society6 (2009), Zazzle (2005), Spoonflower (2008), CafePress (1999)
- Founders: Redbubble (Martin Hosking, Peter Styles, Paul Vanzella), Society6 (Justin Cooper, Lucas Tirigall-Caste), Zazzle (Robert Beaver, Bobby Beaver, Jeff Beaver), Spoonflower (Stephen Fraser, Gart Davis), CafePress (Fred Durham, Maheesh Jain)
- Headquarters: Redbubble (Melbourne, Australia), Society6 (Santa Monica, California, United States), Zazzle (Redwood City, California, United States), Spoonflower (Durham, North Carolina, United States), CafePress (Louisville, Kentucky, United States)
- Area Served: Worldwide
- Current CEO: Redbubble (Michael Ilczynski), Society6 (Justin Cooper), Zazzle (Charles Ohiaeri), Spoonflower (Michael Jones), CafePress (Matthew W. Kapko)
Collectively, these names are a group of artist-driven online marketplaces allowing creators to sell their original designs and art on various consumer products. This medley has unlimited products, including apparel, home decor, stationery, and more. These platforms allow consumers to discover unique designs to accent their everyday lives while supporting independent artists worldwide.
11. Bonanza
- Product Type: E-commerce platform
- Industry: Online marketplace
- Founded Date: 2007
- Founders: Bill Harding
- Headquarters: Seattle, Washington, United States
- Area Served: Worldwide
- Current CEO: Mark Dorsey
Bonanza is a fast-growing online marketplace dedicated to bringing together buyers and sellers from across the globe. Offering a myriad of items, its unique selling proposition focuses on “Everything but the ordinary.” It aims to provide various craft sellers with multiple marketplaces a platform to showcase special items that are hard to find elsewhere, making it a direct competitor to Etsy in the niche of distinctive goods.
12. Renegade Craft Fair / Maker Faire
- Product Type: Handcrafted goods
- Industry: Arts and Crafts
- Founded Date: Renegade Craft Fair – 2003, Maker Faire – 2006
- Founders: Renegade Craft Fair – Sue Daly and Kathleen Habbley, Maker Faire – Dale Dougherty
- Headquarters: Renegade Craft Fair – Chicago, IL, Maker Faire – San Francisco, CA
- Area Served: Worldwide
Renegade Craft Fair and Maker Faire are real-world platforms turned virtual that bring together independent crafters, artisanal makers, DIYers, and the creative community at large. Characterized by pop-up events and fairs, these platforms allow artists to showcase their work, providing consumers with a tangible connection to the artistry behind the products.
13. eBay
- Product Type: Online marketplace
- Industry: E-commerce
- Founded Date: September 3, 1995
- Founders: Pierre Omidyar
- Headquarters: San Jose, California, United States
- Area Served: Worldwide
- Current CEO: Jamie Iannone
eBay is a prominent online marketplace known worldwide for its auction-style selling. It showcases a vast array of products, including handmade items, artworks, and vintage pieces, thereby offering a platform to a wide range of sellers, from individuals to small businesses, to reach consumers globally, much as other sellers like Etsy.
14. Facebook Marketplace
- Product Type: Online marketplace
- Industry: E-commerce
- Founded Date: October 3, 2003
- Founders: Mark Zuckerberg, Andrew McCollum, Eduardo Saverin, Chris Hughes, Dustin Moskovitz
- Headquarters: Menlo Park, California, United States
- Area Served: Worldwide
- Current CEO: Mark Zuckerberg
Facebook Marketplace is a popular social media platform feature where users can buy and sell goods within their local community. Its primary focus on local exchange and transactions provides artisans a stage to sell their crafts and handmade items directly to their local community while maintaining a personal touch.
15. BigCommerce / Shopify / WooCommerce / Magento
- Product Type: E-commerce platforms
- Industry: E-commerce
- Founded Date: BigCommerce – 2009, Shopify – 2004, WooCommerce – 2011, Magento – 2008
- Founders: BigCommerce – Eddie Machaalani and Mitchell Harper, Shopify – Tobias Lütke, Daniel Weinand, and Scott Lake, WooCommerce – Mike Jolley and James Koster, Magento – Roy Rubin and Yoav Kutner
- Headquarters: BigCommerce – Austin, Texas, United States. Shopify – Ottawa, Ontario, Canada. WooCommerce – Cape Town, South Africa, Magento – Campbell, California, United States
- Area Served: Worldwide
- Current CEO: BigCommerce – Brent Bellm, Shopify – Tobias Lütke, WooCommerce – Paul Maiorana, Magento – Mark Lavelle
BigCommerce, Shopify, WooCommerce, and Magento are e-commerce platforms that allow individuals and businesses to create and operate websites and build online stores. Crafters and artisans can use these platforms to build unique digital storefronts instead of or in addition to selling through more significant marketplaces like Etsy.
16. Flipkart
- Product Type: E-commerce platform
- Industry: E-commerce
- Founded Date: October 2007
- Founders: Sachin Bansal and Binny Bansal
- Headquarters: Bangalore, Karnataka, India
- Area Served: India
- Current CEO: Kalyan Krishnamurthy
Flipkart is a critical player in India’s e-commerce space, with various electronics and fashion products. While its primary focus isn’t handmade items, Flipkart’s platform does include independent artisans and crafters from other sites, offering a broader marketplace where unique, handcrafted products add charm to its catalog.
These were all the competitors of Etsy. If you know any other competitors, please write in the comments below.
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