The top HelloFresh competitors are Blue Apron, Home Chef, Sun Basket, Green Chef, EveryPlate, Dinnerly, and Marley Spoon. HelloFresh is a Berlin-based publicly traded meal-kit company that provides its subscribers with meal kits complete with ingredients, seasonings, and handy recipe cards with instructions on how to cook each meal.
HelloFresh, a prominent meal kit delivery service, has simplified and enriched home cooking by providing a variety of pre-portioned, high-quality ingredients and chef-designed recipes directly to customers. Accommodating various dietary preferences with its diverse menu, flexible meal kit delivery services, and different meal subscription plans, HelloFresh ensures customers have control over their meal planning, making it an ideal solution for busy professionals and cooking novices.
- Product Type: Meal-kit delivery service.
- Industry: Food and beverage.
- Founded Date: 2011.
- Founders: Dominik Richter, Thomas Griesel, Jessica Nilsson.
- Headquarters: Berlin, Germany.
- Area Served: Global.
- Current CEO: Dominik Richter.
Table of Contents
Top HelloFresh competitors
1) Blue Apron
- Product Type: Meal kit delivery service
- Industry: Food and Beverage
- Founded Date: August 2012
- Founders: Matt Salzberg, Ilia Papas, and Matt Wadiak
- Headquarters: New York City, New York, United States
- Area Served: United States
- Current CEO: Linda Findley Kozlowski
Blue Apron is a meal kit delivery service that provides customers with pre-portioned ingredients and chef-created recipes. They offer a flexible subscription model that allows users to choose meals from various meal plans based on dietary preferences. With an emphasis on quality ingredients and culinary expertise, Blue Apron aims to make home cooking convenient and enjoyable for individuals and families.
2) Home Chef
- Product Type: Meal kit delivery service
- Industry: Food and Beverage
- Founded Date: June 2013
- Founders: Pat Vihtelic
- Headquarters: Chicago, Illinois, United States
- Area Served: United States
- Current CEO: Rich DeNardis
Home Chef is a meal kit subscription service that offers a wide range of recipes and dining options. They aim to simplify home cooking by delivering fresh, pre-portioned ingredients right to customers’ doors and step-by-step recipe instructions. With a focus on customization, Home Chef provides flexibility in meal planning, offering options for different dietary restrictions, preferences, and portion sizes. They strive to offer a convenient and enjoyable cooking experience for their customers.
3 ) Sun Basket
- Product Type: Meal kit delivery service
- Industry: Food and Beverage
- Founded Date: April 2014
- Founders: Adam Zbar and Tyler MacNiven
- Headquarters: San Francisco, California, United States
- Area Served: United States
- Current CEO: Don Barnett
Sun Basket is a meal kit service providing healthy, organic meals and sustainably sourced ingredients. They offer a variety of meal plans, including options for specific dietary needs, such as paleo, gluten-free, and vegetarian. Sun Basket aims to make mealtime healthier and more convenient by providing customers with high-quality ingredients and easy-to-follow recipes.
4) Green Chef
- Product Type: Meal kit delivery service
- Industry: Food and Beverage
- Founded Date: September 2014
- Founders: Michael Joseph and Todd Lamb
- Headquarters: Boulder, Colorado, United States
- Area Served: United States and Canada
- Current CEO: Tobias Hartmann
Green Chef is a meal kit delivery service that provides organic, sustainable, and ethically sourced ingredients. They offer meal kits and plans to accommodate dietary preferences, including keto, paleo, and plant-based options. Through their chef-designed recipes and pre-portioned ingredients, Green Chef aims to make cooking gourmet meals at home more accessible and enjoyable for their customers.
5) EveryPlate
- Product Type: Meal kit delivery service
- Industry: Food and Beverage
- Founded Date: 2018
- Founders: Unknown
- Headquarters: Berlin, Germany
- Area Served: United States
- Current CEO: Unknown
EveryPlate is a meal kit service that aims to make home cooking affordable and fuss-free. They provide customers with simple yet flavorful recipes and pre-portioned ingredients at a lower price than other top meal kit services and brands. EveryPlate focuses on delivering value and convenience to its customers, offering a variety of easy-to-prepare meals that individuals and families can enjoy on a budget.
6) Dinnerly
- Product Type: Meal kit delivery service
- Industry: Food and Beverage
- Founded Date: 2017
- Founders: Rolf Weber and Marley Spoon
- Headquarters: Berlin, Germany
- Area Served: United States and Australia
Dinnerly is a meal kit delivery service that prides itself on providing affordable, straightforward, and delicious recipes. They offer customers various meal options that can be prepared in under 30 minutes, making it a convenient choice for individuals with busy lifestyles. By providing simplified recipes and cost-effective ingredients, Dinnerly aims to make home cooking accessible and enjoyable for everyone.
7) Martha & Marley Spoon
- Product Type: Meal kit delivery service
- Industry: Food and Beverage
- Founded Date: 2014
- Founders: Fabian Siegel and Till Neatby
- Headquarters: Berlin, Germany
- Area Served: United States, Europe, and Australia
- Current CEO: Anni Bachmann
Martha & Marley Spoon is a meal kit service that combines the culinary expertise of Martha Stewart with the convenience of pre-portioned ingredients delivered to customers’ doors. They offer many recipes inspired by Martha Stewart’s signature style, including options for different dietary preferences. Martha & Marley Spoon strives to make home cooking more enjoyable and accessible by providing customers with high-quality ingredients and chef-created recipes.
8) Purple Carrot
- Product Type: Meal kit delivery service
- Industry: Food and Beverage
- Founded Date: 2014
- Founders: Andy Levitt
- Headquarters: Needham, Massachusetts, United States
- Area Served: United States
- Current CEO: Andy Levitt
Purple Carrot is a meal kit delivery service focusing exclusively on plant-based recipes. They aim to provide customers with delicious and nutritious meals centered around whole-food plant-based ingredients. Purple Carrot offers a variety of affordable meal kits and plans, including options for high-protein, gluten-free, and quick and easy vegan meals. With its emphasis on plant-based cooking, Purple Carrot aims to make it easier for individuals to incorporate more vegan and vegetarian meals into their diets.
9) Gobble
- Product Type: Meal kit delivery service
- Industry: Food and Beverage
- Founded Date: 2010
- Founders: Ooshma Garg
- Headquarters: San Francisco, California, United States
- Area Served: United States
Gobble is a meal kit service that saves customers time in the kitchen. They offer pre-prepped ingredients and recipes that can be prepared in 15 minutes. Gobble aims to provide customers with delicious and convenient meals that require minimal effort. Focusing on speed and simplicity, Gobble aims to make home cooking more manageable and accessible for busy individuals and families.
10) Freshly
- Product Type: Meal kit delivery service
- Industry: Food and Beverage
- Founded Date: 2012
- Founders: Michael Wystrach and Carter Comstock
- Headquarters: New York City, New York, United States
- Area Served: United States
- Current CEO: Michael Wystrach
Freshly is a prepared meal delivery service that provides customers with chef-prepared, ready-to-eat meals. They focus on providing healthy and convenient meal options made with high-quality ingredients and free from artificial additives. Freshly offers a variety of meal plans to accommodate different dietary needs, making it a suitable choice for individuals looking for a hassle-free way to enjoy nutritious meals at home.
11) Daily Harvest
- Product Type: Meal kit delivery service
- Industry: Food and Beverage
- Founded Date: 2015
- Founders: Rachel Drori
- Headquarters: New York City, New York, United States
- Area Served: United States and Canada
- Current CEO: Rachel Drori
Daily Harvest is a subscription-based service that delivers pre-portioned, frozen, and ready-to-blend smoothies, soups, and other plant-based meals to customers’ doors. They aim to provide a convenient and healthy option for individuals looking for quick and nutritious meals. With a focus on using whole, natural ingredients and avoiding artificial additives, Daily Harvest offers a variety of flavorful options to suit different dietary preferences.
12) Hungryroot
- Product Type: Meal kit delivery service
- Industry: Food and Beverage
- Founded Date: 2015
- Founders: Ben McKean
- Headquarters: New York City, New York, United States
- Area Served: United States
- Current CEO: Ben McKean
Hungryroot is a grocery shopping and delivery service that offers a range of healthy, plant-based ingredients and ready-to-eat meals. They provide customers with a personalized shopping experience based on their dietary preferences and offer various options such as salads, pasta dishes, and snacks. Hungryroot aims to make it easy and convenient for individuals to incorporate nutritious and delicious meals into their daily routines.
13) Chefs Plate
- Product Type: Meal kit delivery service
- Industry: Food and Beverage
- Headquarters: Berlin, Germany
- Area Served: Canada
Chefs Plate is a meal kit delivery service that provides customers with oven-ready meals made with pre-portioned ingredients and step-by-step recipes. They aim to make cooking at home enjoyable and accessible by offering a variety of meals for different dietary preferences. With its focus on quality ingredients and easy-to-follow recipes, Chefs Plate aims to provide customers with a hassle-free cooking experience.
14) Goodfood Market
- Product Type: Online grocery, home meal, and meal kit delivery service
- Industry: Food and Beverage
- Founded Date: 2014
- Founders: Jonathan Ferrari, Neil Cuggy, and Raffi Krikorian
- Headquarters: Montreal, Quebec, Canada
- Area Served: Canada
- Current CEO: Jonathan Ferrari
Goodfood Market is a meal kit delivery service that offers a wide range of recipes and meal options. They provide customers with pre-portioned ingredients and step-by-step recipes, making home cooking more convenient and enjoyable. Goodfood Market focuses on quality, freshness, and variety, offering different dietary preferences and lifestyle options.
15) Fresh Factor
- Product Type: Meal kit delivery service
- Industry: Food and Beverage
- Area Served: United States
Fresh Factor is a meal delivery service that provides customers with prepared and ready-to-eat meals. They aim to offer healthy, nutritious, and convenient options for individuals looking for a hassle-free way to enjoy delicious meals at home. Fresh Factor focuses on using high-quality organic ingredients and providing a range of options to suit different dietary needs and preferences.
16) Territory Foods
- Product Type: Chef-prepared meal delivery service
- Industry: Food and Beverage
- Headquarters: Los Angeles, California, United States
- Area Served: United States
Territory Foods is a meal delivery service that offers chef-prepared, ready-to-eat meals. They focus on providing customers with nutritious, delicious meals made with high-quality ingredients. Territory Foods offers a variety of meal plans to cater to different dietary preferences, making it easy for individuals to enjoy convenient and healthy meals without the need for cooking or meal prepping.
17) Plated
- Product Type: Meal kit delivery service
- Industry: Food and Beverage
- Founded Date: 2012
- Founders: Nick Taranto and Josh Hix
- Headquarters: New York, NY, USA
- Area Served: United States
- Current CEO: Josh Hix
Plated is a meal kit delivery service that aims to bring restaurant-quality meals to customers’ homes. They provide pre-portioned ingredients and chef-designed recipes, allowing individuals to prepare gourmet meals easily. Plated uses fresh and sustainably sourced ingredients and offers various recipes catering to different dietary preferences and tastes.
18) Sakara Life
- Product Type: Meal delivery service
- Industry: Food and Beverage
- Founded Date: 2011
- Founders: Danielle DuBoise and Whitney Tingle
- Headquarters: New York, NY, USA
- Area Served: United States
- Current CEO: Danielle DuBoise and Whitney Tingle (Co-founders)
Sakara Life is a first meal kit delivery service specializing in plant-based, organic, and whole-food meals. They aim to provide customers with nutritionally balanced meals that support overall well-being. Sakara Life offers a complete meal kit delivery service and a variety of meal options, including ready-to-eat meals and customizable meal plans, aiming to make it easy for individuals to nourish their bodies with healthy and delicious food.
19) Splendid Spoon
- Product Type: Meal delivery service
- Industry: Food and Beverage
- Founded Date: 2013
- Founders: Nicole Centeno
- Headquarters: Brooklyn, NY, USA
- Area Served: United States and Canada
- Current CEO: Nicole Centeno (Founder)
Splendid Spoon is a meal delivery service that provides plant-based, ready-to-eat meals and smoothies. They aim to make it easy and convenient for individuals to incorporate healthy and nourishing meals into their routines. Splendid Spoon offers a variety of options, including soups and grain bowls, to cater to different dietary preferences and needs.
20) BistroMD
- Product Type: Meal delivery service
- Industry: Food and Beverage
- Founded Date: 2005
- Founders: Ed Cederquist and Caroline J. Cederquist, M.D.
- Headquarters: Naples, FL, USA
- Area Served: United States
- Current CEO: Ed Cederquist (CEO)
bistroMD is a meal delivery service specializing in chef-prepared, nutritionally balanced meals for weight loss and overall health. They offer a range of meal plans designed to support specific dietary needs and goals. bistroMD aims to make it easier for individuals to achieve their health and weight loss goals by providing delicious and portion-controlled meals delivered directly by home chefs, to their doorsteps.
21) Trifecta Nutrition
- Product Type: Meal delivery service
- Industry: Food and Beverage
- Founded Date: 2015
- Founders: Greg Connolly, Elizabeth Connolly, and Sarah Connolly
- Headquarters: Sacramento, CA, USA
- Area Served: United States
- Current CEO: Greg Connolly (CEO)
Trifecta Nutrition is a meal delivery service that provides customers with organic, gluten-free, and fully prepared meals. They aim to make healthy eating convenient and accessible by offering various meal options catering to different dietary preferences and goals. Trifecta Nutrition focuses on using high-quality ingredients and cooking processes and providing balanced meals ready to eat, making it an ideal choice for individuals seeking nutritious and hassle-free meals.
22) Snap Kitchen
- Product Type: Meal delivery service
- Industry: Food and Beverage
- Founded Date: 2010
- Founders: Martin Berson and Bradley Radoff
- Headquarters: Austin, TX, USA
- Area Served: United States
- Current CEO: David Kirchhoff (CEO)
Snap Kitchen is a meal delivery service that offers a variety of pre-portioned, chef-prepared meals that cater to different dietary needs, including gluten-free, low-carb, and vegetarian options. They aim to provide customers with convenient and nutritious meals made from fresh, high-quality ingredients. Snap Kitchen focuses on helping individuals make healthier food choices by offering a wide range of meals that are ready to eat or can be quickly heated up.
23) Eat Clean Bro
- Product Type: Meal delivery service
- Industry: Food and Beverage
- Founded Date: 2013
- Founders: Jamie Giovinazzo and Kayla Giovinazzo
- Headquarters: Freehold, NJ, USA
- Area Served: United States (East Coast)
- Current CEO: Jamie Giovinazzo (CEO)
Eat Clean Bro is a meal delivery service that focuses on providing healthy, portion-controlled meals to customers. They offer various healthy meal options with fresh, high-quality ingredients tailored to different dietary preferences. Eat Clean Bro is the best meal delivery service that aims to simplify healthy eating by providing ready-to-eat meals that are convenient and flavorful, making it easier for individuals to maintain a balanced diet and reach their health goals.
24) Mosaic Foods
- Product Type: Meal delivery service
- Industry: Food and Beverage
- Founded Date: 2019
- Founders: Matt Davis and Sam McIntire
- Headquarters: Brooklyn, NY, USA
- Area Served: United States (East Coast)
- Current CEO: Matt Davis (CEO)
Mosaic Foods is a meal delivery service specializing in plant-based, chef-crafted meals. They offer a range of home-cooked meal options made with whole ingredients and focus on providing nutritious and delicious meals to individuals. Mosaic Foods aims to make it easier for customers to enjoy plant-based meals by delivering flavorful and balanced options ready to heat and eat.
25) Nurture Life
- Product Type: Meal delivery service
- Industry: Food and Beverage
- Founders: Jennifer Chow and Steven Minisini
- Headquarters: Chicago, IL, USA
- Area Served: United States
- Current CEO: Steven Minisini (CEO)
Nurture Life is a meal delivery service that focuses on providing healthy and nutritious meals for children. They offer family-friendly meals with various options for different age groups, from babies to teenagers. Nurture Life aims to make it easier for parents to provide their children with balanced and wholesome meals by delivering pre-portioned, ready-to-eat, or easy-to-prepare meals made with quality ingredients and without artificial additives.
26) Factor Meals
- Product Type: Meal delivery service
- Industry: Food and Beverage
- Founded Date: 2013
- Founders: Nick Wernimont and Zach Schmucker
- Headquarters: Batavia, IL, USA
- Area Served: United States
- Current CEO: Mike Apostal (CEO)
Factor Meals is a meal delivery service that offers fully prepared, heat-and-eat meals. They focus on their cooking skills, providing customers with chef-curated meals with fresh ingredients designed to support various dietary needs, including paleo, keto, and vegetarian. Factor Meals aims to make healthy eating convenient and accessible by delivering ready-to-eat meals to keep a balanced lifestyle.
27) Meal Prep on Fleek
- Product Type: Meal prep recipes and ideas platform
- Industry: Food and Beverage
- Headquarters: Rhode Island, USA
- Area Served: Worldwide
Meal Prep on Fleek is a meal planning and prep service that offers recipes, shopping lists, and other meal plan prep guides. They aim to help individuals save time and eat healthier by providing resources and ideas for meal plan prep. Meal Prep on Fleek focuses on making meal planning and prep more accessible for busy individuals by offering inspiration and guidance, making it easier for people to stick to their dietary goals and enjoy homemade meals.
28) HelloFresh Market
- Product Type: Meal kit delivery service
- Industry: Food and Beverage
- Founded Date: 2011
- Founders: Dominik Richter, Thomas Griesel, and Jessica Nilsson
- Headquarters: Berlin, Germany
- Area Served: Worldwide
- Current CEO: Dominik Richter (CEO)
HelloFresh Market is a grocery offering by HelloFresh that allows customers to purchase curated meals, snacks, and pantry staples. Customers can select and add ingredients or products to their orders. HelloFresh Market aims to offer a more comprehensive and convenient meal experience by allowing customers to customize their orders and access a broader range of food options beyond traditional meal kits.
These were all the HelloFresh Competitors. If you know any other competitors, please write in the comments below.
Which trends are emerging in the meal-kit industry?
Recent data highlights a significant trend toward sustainability and health-conscious eating within the meal-kit industry. By 2025, it is forecasted that the global meal-kit delivery service market will reach a value of $19.92 billion, with a compound annual growth rate (CAGR) of 13%. According to Statista, companies are prioritizing organic ingredients and eco-friendly packaging solutions to appeal to environmentally conscious consumers. This trend highlights a growing consumer preference for meal kits that offer not only convenience but also align with personal values regarding health and sustainability.
Quick Tip: For consumers new to meal kits and concerned about sustainability, consider services like Green Chef and Sun Basket, which offer organic and sustainably sourced ingredients. Both companies emphasize environmentally friendly practices, making them suitable choices for individuals looking to reduce their carbon footprint while enjoying convenient, home-cooked meals.
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