In today’s time, the power of Social Media is so immense that it can construct or destruct businesses quite easily. Social Media Brand Mentions are one of the most effective ways that let a brand or business enjoy online conversations about themselves on different Social platforms, article sites, blogs, and some other forms of content as well.
Brand mentions are generally channelized via reviews, feedbacks, and complaints that educate your existing and potential customers about your brand. – And then, when you plan to track brand mentions, you get to know what your audiences are saying about your products and services.
In this post, we will be diving deep into best tools that enable you to track brand mentions, but before diving deep into those, let us understand the benefits of Brand Mentions-
Table of Contents
Benefits of Brand Mentions
- Brand Awareness & Visibility
- Increase in Brand Reputation
- Better Link Building Opportunities
- Acts as best Research tools for businesses
- Helps you identify the right audiences
Actually, when you track brand mentions, you get the insights about the discussions that are going around your brand and accordingly, you can improve your online presence with better interactions with your customers. Different metrics that you need to measure to track brand mentions are-
- Engagement
- Clicks per Post
- Share of Voice
- Growth
- Sentiment
- Profiles of your followers
- Visual Mentions, etc.
The process of tracking these metrics is quite simple, and just by choosing the right tool to measure brand mention, you can complete the task with great ease. So, without any further ado, let us dive deep into some of the best tools that are going to alleviate the tracking of Brand Mentions for you-
5 Tools to Track Brand Mentions
1) Social Mention
This is one of the most popular tools to track brand mentions. You can use to track the real-time mentions of keywords associated with your brand. It helps track Brand Mentions on Facebook, YouTube, Twitter, and Digg. You can likewise use it to see the results from sites, videos, micro-blogs, bookmarks, pictures, and so on.
- Social Mention recognizes all the key phrases that you have given. In addition, it will let you look for the brand mentions of particular items or administrations that you are putting forth.
- It is highly useful in tracking the discussions around your competitors as well. To track brand mentions via Social Mention, you will get data and information about the discussions associated with your brand.
- You will find a visual synopsis that demonstrates how regularly your brand is being spread via Social Networks. You can also track the range and notion of the talks as well.
- Social Mention comprises highlights that are sufficient enough for startups and small businesses that simply need to begin with checking their image on the web. It is also cost-effective.
2) HootSuite
You must be knowing the potential of Hootsuite in scheduling and automating marketing campaigns, but you can likewise track your online reputations and mentions via this as well. This is going to be one of the most useful and affordable choices for you. It will resolve all your tracking, measuring, automating and scheduling needs.
- Utilizing Hootsuite to track brand mentions is quite easy. It gives a straightforward strategy for checking all the mentions on the Social and Web Networks. You can check mentions in real time by using HootSuite as well.
- Also, it will enable you to react to those mentions directly from your tool. It will also help you do different online networking tasks inside with utmost ease and efficiency. You can easily opt for free or paid version of Hootsuite to track brand mentions.
- With the free version, you can track three Social Media profiles and two RSS channels along with scheduling features.
- On the other hand, the paid version of Hootsuite will enable you to track 100 Social Media profiles and boundless RSS channels. You will also get upgraded monitoring reports from the paid version of HootSuite.
3) Awario
All your quest to monitor the online presence of your brand ends with this tool. It is a standout amongst the most powerful tools to track brand mentions. You can use it to track Social Media, Blogs, Sites, Forums, and other portals. It will help you screen a huge number of sources with utmost ease, plus, it can also offer a real-time report to you. Moreover, Awario informs you at whatever point somebody specifies your brand which gives you the chance to connect and respond them quickly in the most personalized manner possible.
- It lets you react to exchanges or send private messages to the individuals who are mentioning your brand on Social networks.
- Another great component of its feature set is its Reach metric that gives you knowledge about how powerful and conversion drove your online reach is. This will help you prioritize those mentions that are more likely to convert.
- Awario also assists you to enhance your association with your prospects. You can use it for reacting to online discussions and connecting with your clients online that are an awesome method to build trust amongst your followers.
- You should explore this tool to know how individuals see your brand and how you can use their inclinations to enhance your business.
4) Talkwalker Alerts
Talkwalker Alerts is again going to be highly useful in letting you stay updated about your brand mentions. You can set it up to track your brand and related keywords. Talkwalker Alerts will additionally help you get information about the execution of your brand mentions and reputations. You can find the source of online discussions. It provides you demographic data, so you can know more about the audiences who are talking about your brands.
- Its paid version offers the Social Media Analytics and Monitoring abilities to you.
- With the help of this tool, you can easily track your online repute. It will also help you screen more than 30,000 brand pictures on the web. It also provides you with two years of notable information about your brand.
- You can use it to compare your brand presence against your industry peers.
- To track Brand Mentions via Talkwalker Alerts, you just enter your keyword and choose the kind of outcome you want to analyze regardless of whether that is associated with the site, news, blogs, forums and so on. The information related to all this will be directly sent to your inbox.
5) Trackur
This is one of the unprecedented tools to track Brand Mentions. You can easily use it to know about all the details about the discussions related to your brand around the web. From its dashboard, you get the utmost efficiency to track audiences and influencers who are talking about your brand’s positives and negatives.
- To track brand mentions, you just need to enter a single search phrase in Trackur and it will show you the expected results via its advanced filters designed to track mentions with utmost accuracy.
- It also offers abilities to analyze the sentiments of your audiences that further enable you to run more personalized campaigns. You can use Trackur to save a search and then later you can receive updates when mentions will be published through Emails or RSS feeds.
- This one is best to convert Facebook Mentions of your brand into RSS alerts that is going to ease down the task of tracking brand mentions in the most convenient and efficacious manner possible.
In addition to these tools, some other tools like Followerwonk, Hashtagify and TweetDeck can also help you track brand mentions and use those for optimizing the performance of your online marketing campaigns. For link tracking on your website there is also Clickmagick (see our in-depth review of Clickmagick here).
Now, on the concluding note, we hope you would have comprehended the importance of Brand Mentions.
So, continue tracking brand mentions from now onwards, and in case of any doubt or query, feel free to write to us in the comments below.
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