HubSpot is an American software company that provides tools for customer relationship management, social media marketing, content management, lead generation, web analytics, search engine optimization, live chat, and customer support. In this article, we discuss the top HubSpot Competitors and Alternatives.
HubSpot, a prominent growth platform founded in 2006, supports businesses of all sizes to enhance their customer journey through inbound marketing, sales, customer service, CRM platforms, and more. Their dedication to customer success shines through their extensive educational resources on online marketing, reinforcing their status as a trusted resource for businesses aiming to flourish in the digital realm.
- Product Type: cloud-based marketing, sales, and customer service software platform.
- Industry: software industry.
- Founded Date: June 9, 2006.
- Founders: Brian Halligan and Dharmesh Shah.
- Headquarters: Cambridge, Massachusetts, USA.
- Area Served: Worldwide.
- Current CEO: Brian Halligan.
- Market capitalization: As of October 2023, HubSpot’s market capitalization is $30.8 billion.
Table of Contents
The top HubSpot competitors are
1. Salesforce
- Product Type: Cloud-based software
- Industry: Software
- Founded Date: March 8, 1999
- Founders: Marc Benioff, Parker Harris, Dave Moellenhoff, Frank Dominguez
- Headquarters: San Francisco, California, United States
- Area Served: Worldwide
- Current CEO: Marc Benioff
Salesforce is a leading customer relationship management (CRM) platform offering various functionalities for sales and marketing teams. Its comprehensive suite of tools allows businesses to manage their customer interactions, track leads, and analyze sales data efficiently.
2. Marketo (Adobe)
- Product Type: Marketing automation software
- Industry: Software
- Founded Date: 2006
- Founders: Phil Fernandez, Jon Miller, David Morandi
- Headquarters: San Mateo, California, United States
- Area Served: Worldwide
- Current CEO: Anil Chakravarthy
Marketo, now a part of Adobe, is a robust marketing automation software that helps businesses streamline their marketing efforts and strategies. With features like lead nurturing, email marketing, and campaign management, Marketo enables organizations to create personalized and targeted marketing campaigns that lead to higher conversion rates.
3. Microsoft Dynamics 365
- Product Type: Cloud-based software
- Industry: Software
- Founded Date: 2016 (as Microsoft Dynamics)
- Headquarters: Redmond, Washington, United States
- Area Served: Worldwide
- Current CEO: Satya Nadella
Microsoft Dynamics 365 is a cloud-based CRM and enterprise resource planning (ERP) solution that offers seamless integration with other Microsoft products and tools. With its extensive features, including sales automation, customer service management, and predictive analytics, Dynamics 365 provides businesses with a unified platform for managing customer relationships and operations.
4. Oracle Sales Cloud (Includes Eloqua)
- Product Type: Cloud-based software
- Industry: Software
- Founded Date: 1977
- Founders: Larry Ellison, Bob Miner, Ed Oates
- Headquarters: Redwood City, California, United States
- Area Served: Worldwide
- Current CEO: Safra Catz
Oracle Sales Cloud, including Eloqua, is an enterprise-grade CRM platform that empowers sales teams to optimize their sales processes. With features like lead generation, opportunity management, and sales forecasting, Oracle Sales Cloud enables businesses to streamline their sales operations and the sales team to drive revenue growth.
5. SAP Sales Cloud
- Product Type: Cloud-based software
- Industry: Software
- Founded Date: 1972
- Founders: Dietmar Hopp, Hasso Plattner, Claus Wellenreuther, Klaus Tschira
- Headquarters: Walldorf, Germany
- Area Served: Worldwide
- Current CEO: Christian Klein
SAP Sales Cloud is a comprehensive CRM solution offering sales teams complete visibility into customer interactions and sales pipelines. With features like lead management, sales analytics, and customer segmentation, SAP Sales Cloud helps businesses improve their sales productivity and customer satisfaction.
6. Zoho CRM
- Product Type: Cloud-based software
- Industry: Software
- Founded Date: 1996
- Founders: Sridhar Vembu, Tony Thomas
- Headquarters: Chennai, Tamil Nadu, India
- Area Served: Worldwide
- Current CEO: Sridhar Vembu
Zoho CRM is a user-friendly platform offering various sales automation features, including lead management, contact management, and deal tracking. With its intuitive interface, features, and affordable pricing, Zoho CRM is popular among small and medium-sized businesses looking for a cost-effective CRM solution.
7. ActiveCampaign
- Product Type: Cloud-based software
- Industry: Software
- Founded Date: 2003
- Founders: Jason VandeBoom
- Headquarters: Chicago, Illinois, United States
- Area Served: Worldwide
- Current CEO: Jason VandeBoom
ActiveCampaign is a powerful marketing automation platform that helps businesses automate their marketing campaigns and engage with their customers effectively. With features like email marketing, lead scoring, and event tracking, ActiveCampaign is a marketing hub that enables organizations to nurture leads and drive conversions.
8. Mailchimp
- Product Type: Email marketing software
- Industry: Software
- Founded Date: 2001
- Founders: Ben Chestnut, Dan Kurzius
- Headquarters: Atlanta, Georgia, United States
- Area Served: Worldwide
- Current CEO: Sameer Dholakia
Mailchimp is one of the best email marketing platforms that allows businesses to create and manage email campaigns easily. With its drag-and-drop editor, customizable templates, and robust analytics, Mailchimp makes it simple for companies to have automated marketing campaigns reach and engage with their target audience.
9. GetResponse
- Product Type: Email marketing software
- Industry: Software
- Founded Date: 1998
- Founders: Simon Grabowski
- Headquarters: Gdansk, Poland
- Area Served: Worldwide
- Current CEO: Simon Grabowski
GetResponse is an all-in-one marketing platform that offers a suite of tools for email marketing, automation, and landing page creation. With features like autoresponders, A/B testing, and CRM integration, GetResponse helps businesses generate leads, nurture customer relationships, and drive conversions.
10. Sendinblue
- Product Type: Email marketing software
- Industry: Software
- Founded Date: 2012
- Founders: Armand Thiberge, Kapil Sharma
- Headquarters: Paris, France
- Area Served: Worldwide
- Current CEO: Steffen Schebesta
Sendinblue is an email marketing and SMS messaging platform that provides businesses with tools to create and send marketing campaigns effortlessly. With its user-friendly interface, contact management features, and automation capabilities, Sendinblue helps companies reach their audience across multiple channels.
11. Keap
- Product Type: CRM and marketing automation software
- Industry: Software
- Founded Date: 2001
- Founders: Scott Martineau, Clate Mask, Eric Martineau
- Headquarters: Chandler, Arizona, United States
- Area Served: Worldwide
- Current CEO: Clate Mask
Keap, formerly known as Infusionsoft, is a sales and marketing automation platform designed for small businesses. With features like lead scoring, email marketing, and contact management, Keap helps companies automate their sales and marketing processes and save time on repetitive tasks.
12. Act-On
- Product Type: Marketing automation software
- Industry: Software
- Founded Date: 2008
- Founders: Raghu Raghavan
- Headquarters: Portland, Oregon, United States
- Area Served: Worldwide
- Current CEO: Kate Johnson
Act-On is a comprehensive marketing automation platform that offers tools for lead generation, email marketing, and analytics. With its intuitive interface and robust features, Act-On enables businesses to create personalized digital marketing campaigns and measure their impact on revenue growth.
13. SharpSpring
- Product Type: Marketing automation software
- Industry: Software
- Founded Date: 2012
- Founders: Rick Carlson, Travis Whitton
- Headquarters: Gainesville, Florida, United States
- Area Served: Worldwide
- Current CEO: Rick Carlson
SharpSpring is a marketing automation platform that helps businesses automate their marketing campaigns and generate leads. With features like email marketing, CRM integration, and lead scoring, SharpSpring allows organizations to nurture leads and track their progress through the sales funnel.
14. SugarCRM
- Product Type: CRM software
- Industry: Software
- Founded Date: 2004
- Founders: Clint Oram, John Roberts, Jacob Taylor
- Headquarters: Cupertino, California, United States
- Area Served: Worldwide
- Current CEO: Craig Charlton
SugarCRM is an open-source CRM platform offering various sales, marketing, and customer service features. With its flexible customization capabilities and comprehensive modules, SugarCRM provides businesses with a highly adaptable solution for managing customer relationships.
15. Pipedrive
- Product Type: CRM software
- Industry: Software
- Founded Date: 2010
- Founders: Timo Rein, Urmas Purde
- Headquarters: New York, United States
- Area Served: Worldwide
- Current CEO: Raj Sabhlok
Pipedrive is a sales CRM platform that helps businesses manage their sales pipelines and close deals effectively. Wite pipeline management, activity tracking, and sales reporting, Pipedrive enables sales teams to prioritize leads, track progress, and improve their sales performance.
16. Insightly
- Product Type: CRM software
- Industry: Software
- Founded Date: 2010
- Founders: Anthony Smith
- Headquarters: San Francisco, California, United States
- Area Served: Worldwide
- Current CEO: Anthony Smith
Insightly is a customer relationship management (CRM) platform that enables businesses to manage contacts, leads, and projects in one centralized location. With lead management, email marketing, and task management features, Insightly helps companies streamline their sales and marketing processes.
17. Bitrix24
- Product Type: CRM and collaboration software
- Industry: Software
- Founded Date: 2012
- Founders: Dmitry Valyanov
- Headquarters: Alexandria, Virginia, United States
- Area Served: Worldwide
- Current CEO: Dmitry Valyanov
Bitrix24 is a comprehensive business management platform that offers a wide range of tools and features for communication, collaboration, and project management. It includes functionalities like CRM, task management, document sharing, and social intranet, making it a versatile solution for small and medium-sized businesses.
18. Agile CRM
- Product Type: CRM software
- Industry: Software
- Founded Date: 2013
- Founders: Manohar Chapalamadugu
- Headquarters: Dallas, Texas, United States
- Area Served: Worldwide
- Current CEO: Manohar Chapalamadugu
Agile CRM is a customer relationship management (CRM) software that focuses on providing a user-friendly and all-in-one solution for businesses. It offers features like contact management, email marketing, and sales automation, helping companies manage customer interactions effectively and drive growth.
19. Constant Contact
- Product Type: Email marketing software
- Industry: Software
- Founded Date: 1995
- Founders: Randy Parker, Lowell C. Farr, Jr.
- Headquarters: Waltham, Massachusetts, United States
- Area Served: Worldwide
- Current CEO: Frank Vella
Constant Contact is an email marketing platform that enables businesses to create and send email campaigns, manage subscriber lists, and track campaign performance. With its intuitive interface and customizable templates, Constant Contact’s marketing cloud helps businesses engage with their audience and build strong customer relationships through targeted email marketing.
20. AWeber
- Product Type: Email marketing software
- Industry: Software
- Founded Date: 1998
- Founders: Tom Kulzer
- Headquarters: Chalfont, Pennsylvania, United States
- Area Served: Worldwide
- Current CEO: Tom Kulzer
AWeber is an email marketing platform designed specifically for small businesses and entrepreneurs. It offers a range of features, including email marketing automation features, subscriber management, and campaign tracking. AWeber also provides easy-to-use email templates and analytics to help businesses create and optimize email marketing campaigns.
21. monday.com
- Product Type: Work management software
- Industry: Software
- Founded Date: 2012
- Founders: Roy Mann, Eran Zinman
- Headquarters: Tel Aviv, Israel
- Area Served: Worldwide
- Current CEO: Roy Mann
monday.com is a collaborative work management platform that helps teams plan, track, and organize their work. It offers customizable workflows, project management tools, and team collaboration features to help businesses stay organized and improve productivity.
22. ClickUp
- Product Type: Work management software
- Industry: Software
- Founded Date: 2017
- Founders: Zeb Evans
- Headquarters: San Diego, California, United States
- Area Served: Worldwide
- Current CEO: Zeb Evans
ClickUp is a project management and productivity platform that provides teams with a centralized hub for managing tasks, projects, and collaboration. It offers features such as task management, goal tracking, and resource allocation, making it a versatile tool for businesses of all sizes.
23. SendPulse
- Product Type: Email marketing and messaging software
- Industry: Software
- Founded Date: 2015
- Founders: Constantin Rozenshtraus-Makarov, Dmitry Kudrenko, Alexey Subbotin
- Headquarters: Kyiv, Ukraine
- Area Served: Worldwide
- Current CEO: Constantin Rozenshtraus-Makarov
SendPulse is an email marketing and communication platform that allows businesses to create and send personalized email campaigns, SMS messages, and web push notifications. With its automation features and AI capabilities, SendPulse helps businesses engage with their audience through targeted and multi-channel messaging.
24. Ontraport
- Product Type: CRM and marketing automation software
- Industry: Software
- Founded Date: 2006
- Founders: Landon Ray
- Headquarters: Santa Barbara, California, United States
- Area Served: Worldwide
- Current CEO: Landon Ray
Ontraport is a marketing automation solution and CRM platform that combines customer relationship management, email marketing, and sales automation in one solution. It helps businesses streamline their marketing processes, nurture leads, and track customer interactions to drive growth and increase sales.
25. Wishpond
- Product Type: Marketing automation software
- Industry: Software
- Founded Date: 2009
- Founders: Ali Tajsekandar
- Headquarters: Vancouver, British Columbia, Canada
- Area Served: Worldwide
- Current CEO: Ali Tajsekandar
Wishpond is an all-in-one marketing platform offering various marketing tools for lead generation, marketing automation, and customer engagement. It provides features such as landing page creation, email marketing, and social media promotion to help businesses attract and convert leads into customers.
26. Drip
- Product Type: E-commerce CRM and marketing automation software
- Industry: Software
- Founded Date: 2013
- Founders: Rob Walling, Derrick Reimer
- Headquarters: Minneapolis, Minnesota, United States
- Area Served: Worldwide
- Current CEO: John Tedesco
Drip is an e-commerce, CRM solutions, and marketing automation platform that helps online businesses build personalized customer experiences. It offers features such as email marketing, automation workflows, and customer segmentation, enabling businesses to engage with their audience at every customer journey stage.
27. LeadSquared
- Product Type: CRM and marketing automation software
- Industry: Software
- Founded Date: 2011
- Founders: Nilesh Patel, Prashant Singh
- Headquarters: Bengaluru, Karnataka, India
- Area Served: Worldwide
- Current CEO: Nilesh Patel
LeadSquared is a marketing automation and CRM platform for small and medium-sized businesses. It offers lead management, email marketing, and sales automation, helping companies capture, nurture, and convert leads into customers.
28. Klaviyo
- Product Type: E-commerce CRM and marketing automation software
- Industry: Software
- Founded Date: 2012
- Founders: Andrew Bialecki, Ed Hallen
- Headquarters: Boston, Massachusetts, United States
- Area Served: Worldwide
- Current CEO: Andrew Bialecki
Klaviyo is an email marketing and automation platform designed specifically for e-commerce businesses. It has email marketing tools and allows businesses to create highly targeted and personalized email campaigns, track customer behavior, and automate marketing workflows to drive customer engagement and increase sales.
29. Iterable
- Product Type: CRM and marketing automation software
- Industry: Software
- Founded Date: 2013
- Founders: Justin Zhu, Andrew Boni
- Headquarters: San Francisco, California, United States
- Area Served: Worldwide
- Current CEO: Justin Zhu
Iterable is a cross-channel marketing automation and messaging platform that helps businesses deliver personalized customer experiences across email, mobile, and web channels. It offers features such as segmenting audiences, creating customized campaigns using customer data, and tracking user engagement to enhance customer engagement and retention.
These were all the competitors of HubSpot. If you know any other competitors, please write in the comments below.
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