IndiaMART is India’s largest online B2B marketplace, connecting buyers with suppliers. In this article, we discuss the top Indiamart Competitors and Alternatives.
Launched in 1996, Indiamart is India’s largest online marketplace, linking millions of buyers and sellers, with a significant role in transforming SMEs and similar companies’ business operations. Offering a broad spectrum of products and services, including industrial supplies, electronics, textiles, and many others, Indiamart serves as a comprehensive sourcing point—from raw materials to finished goods.
The platform enables businesses to improve their understanding of their customer base and foster growth, boasting over 98 million registered buyers and nearly 6.9 million suppliers. Using features like buyer inquiries, catalog display, and secure payment options, Indiamart is an incubator for fostering business interactions, enhancing its reach in the highly competitive Indian market.
- Product Type: Online B2B marketplace
- Industry: E-commerce
- Founded Date: 1996
- Founders: Dinesh Agarwal and Brijesh Agrawal
- Headquarters: Noida, Uttar Pradesh, India
- Area Served: Worldwide
- Current CEO: Dinesh Agarwal
Table of Contents
The top Indiamart competitors are
1. Tradeindia.com
- Product Type: B2B Marketplace
- Industry: E-commerce
- Founded Date: 1996
- Founders: Bikky Khosla
- Headquarters: New Delhi, India
- Area Served: Worldwide
- Current CEO: Bikky Khosla
TradeIndia.com is a prolific B2B marketplace in India, making it a key competitor of Indiamart. It and Indiamart’s competitors have a comprehensive platform serving businesses across various sectors, from agriculture and textiles to machinery. TradeIndia.com facilitates business transactions on both a global and national scale, attracting sellers and buyers with its vast product categories and easy-to-use interface.
2. Alibaba India
- Product Type: B2B Marketplace
- Industry: E-commerce
- Founded Date: 1999
- Founders: Jack Ma
- Headquarters: Hangzhou, China
- Area Served: Worldwide
- Current CEO: Daniel Zhang
Alibaba India is the Indian division of the global giant Alibaba. Primarily a B2B marketplace, it allows Indian suppliers to list their products and connect with international buyers. Its expansive network, massive product range, and solid global recognition make it a formidable competitor compared to Indiamart.
3. Amazon Business
- Product Type: B2B Marketplace
- Industry: E-commerce
- Founded Date: 2015
- Founders: Jeff Bezos
- Headquarters: Seattle, Washington, United States
- Area Served: Worldwide
- Current CEO: Andy Jassy
Amazon Business operates as a subsidiary of the global e-commerce giant Amazon. Designed specifically for businesses of various sizes, it provides products in bulk at lower prices, with less back cost and hassle. Its value proposition is leveraging Amazon’s massive supply chain capabilities to cater to business needs, making it a competitive player in the B2B marketplace.
4. Flipkart Business
- Product Type: B2B Marketplace
- Industry: E-commerce
- Founded Date: 2007
- Founders: Sachin Bansal, Binny Bansal
- Headquarters: Bangalore, India
- Area Served: India
- Current CEO: Kalyan Krishnamurthy
Flipkart Business is the business-centric arm of one of India’s most renowned e-commerce platforms, Flipkart. It provides bulk purchasing options to various businesses, including sellers operating on their B2C platform. With convenient features like doorstep delivery and a vast product category, Flipkart Business poses a competitive threat to Indiamart.
5. ExportersIndia.com
- Product Type: B2B Marketplace
- Industry: E-commerce
- Founded Date: 1997
- Founders: Sunil Gupta
- Headquarters: Jaipur, India
- Area Served: Worldwide
- Current CEO: Sunil Gupta
ExportersIndia.com is an online B2B marketplace in India with extensive listings of sellers and exporters from different industry sectors. It helps businesses discover trade leads, find potential buyers, and run marketing campaigns. It’s positioned to provide comprehensive business solutions that compete with offerings from Indiamart.
6. Justdial
- Product Type: Local Search Engine
- Industry: Internet
- Founded Date: 1996
- Founders: V.S.S. Mani
- Headquarters: Mumbai, India
- Area Served: India
- Current CEO: V.S.S. Mani
Justdial is a local search engine that provides comprehensive, updated information on businesses around India. It encompasses a variety of industries, serving as a platform for companies and consumers. Its established reputation and vast user base make it a versatile competitor to Indiamart.
7. Udaan
- Product Type: B2B Marketplace
- Industry: E-commerce
- Founded Date: 2016
- Founders: Amod Malviya, Sujeet Kumar, Vaibhav Gupta
- Headquarters: Bangalore, India
- Area Served: India
- Current CEO: Sujeet Kumar
Udaan is an online B2B trading platform built specifically to facilitate transactions between businesses and wholesalers in India. It offers a range of products across multiple categories, providing credit options, logistics, and payments. With these comprehensive solutions, Udaan is a formidable contender in the B2B marketplace relative to Indiamart.
8. Bizongo
- Product Type: B2B Marketplace
- Industry: Packaging
- Founded Date: 2015
- Founders: Aniket Deb, Ankit Tomar, Sachin Agrawal
- Headquarters: Mumbai, India
- Area Served: India
- Current CEO: Aniket Deb
Bizongo is a B2B platform that focuses mainly on the packaging industry. It provides an end-to-end automated supply chain solution, allowing businesses to streamline their procurement process of packaging materials. Its unique niche focus makes it a noteworthy competitor in the B2B e-commerce space against Indiamart.
9. Moglix
- Product Type: B2B Marketplace
- Industry: E-commerce
- Founded Date: 2015
- Founders: Rahul Garg
- Headquarters: Singapore
- Area Served: India, Singapore, UAE, UK
- Current CEO: Rahul Garg
Moglix is a B2B e-commerce platform specializing in procuring industrial products such as MRO, Fasteners, Electrical, Hardware, Pneumatics Safety items, etc. Its focus on industrial procurement and catalog of over a million products makes it a strong competitor in the space similar to where Indiamart operates.
10. IndustryBuying
- Product Type: B2B Marketplace
- Industry: E-commerce
- Founded Date: 2013
- Founders: Swati Gupta, Rahul Gupta
- Headquarters: New Delhi, India
- Area Served: India
- Current CEO: Swati Gupta
IndustryBuying is an Indian online marketplace for industrial products and supplies. It specializes in providing essential industrial tools and equipment across various categories. The highly organized platform offers numerous filters to help customers find exactly what they need — from safety tools to machinery parts — making it a strong opponent in the Indian online B2B marketplace.
11. Tolexo
- Product Type: B2B Marketplace
- Industry: E-commerce
- Founded Date: 2014
- Founders: Brijesh Agrawal
- Headquarters: Gurgaon, India
- Area Served: India
- Current CEO: Brijesh Agrawal
Tolexo is an online B2B shop for various industrial goods and office supplies. The platform ranges from safety equipment to power tools, measuring instruments, etc. Drawn by its convenience and extensive list of products, large enterprises and SMEs find Tolexo an attractive alternative to traditional procurement methods.
12. Global Sources
- Product Type: B2B Marketplace
- Industry: E-commerce
- Founded Date: 1971
- Founders: Merle A. Hinrichs
- Headquarters: Hong Kong
- Area Served: Worldwide
- Current CEO: Craig Pepples
Global Sources is an internationally recognized B2B marketplace that connects suppliers and buyers worldwide. The portal promotes manufacturing industries in China while servicing international trade interests. With its extensive reach and emphasis on high-quality goods, Global Sources competes directly with Indiamart.
13. EC21
- Product Type: B2B Marketplace
- Industry: E-commerce
- Founded Date: 1997
- Founders: Lee Won Seok
- Headquarters: Seoul, South Korea
- Area Served: Worldwide
- Current CEO: Lee Won Seok
EC21 is a global B2B marketplace that assembles buyers and sellers worldwide. It provides various business tools and services designed to let businesses expand their operations globally. EC21 offers a broad range of product categories and an extensive buyer network, making it a potential competitor to Indiamart.
14. TradeKey
- Product Type: B2B Marketplace
- Industry: E-commerce
- Founded Date: 2005
- Founders: Usman Khaliluddin
- Headquarters: Karachi, Pakistan
- Area Served: Worldwide
- Current CEO: Usman Khaliluddin
TradeKey is one of the world’s leading B2B online marketplaces. Launched to bridge the gap between global traders, it now hosts many businesses and products, providing essential services such as on-time trade alerts, an RFQ (request for quotation) feature, and company profiles.
15. Alibaba
- Product Type: B2B Marketplace
- Industry: E-commerce
- Founded Date: 1999
- Founders: Jack Ma
- Headquarters: Hangzhou, China
- Area Served: Worldwide
- Current CEO: Daniel Zhang
Alibaba is a globally dominant B2B online marketplace, connecting international buyers with Chinese and Asian suppliers. Alibaba offers a wide range of products across multiple categories. Its massive scale and influence reach across borders, making it a significant competitor to Indiamart.
16. Made-in-China.com
- Product Type: B2B Marketplace
- Industry: E-commerce
- Founded Date: 1998
- Founders: Gong Haiyan
- Headquarters: Nanjing, China
- Area Served: Worldwide
- Current CEO: Gong Haiyan
Made-in-China.com is an English-language B2B marketplace that connects international buyers with Chinese suppliers. The platform gathers information about Chinese goods and suppliers in one place, promoting transparency and easing the process of sourcing goods from China.
17. DHgate
- Product Type: B2B Marketplace
- Industry: E-commerce
- Founded Date: 2004
- Founders: Diane Wang
- Headquarters: Beijing, China
- Area Served: Worldwide
- Current CEO: Diane Wang
DHgate is an online marketplace that connects international buyers with Chinese wholesalers and drop shippers. Holding a wide array of product categories at competitive prices and offering various terms and low or no-quantity minimums, DHgate is preferred by many small to medium-sized businesses, making it a worthy competitor to Indiamart.
18. Dial4Trade
- Product Type: B2B Marketplace
- Industry: E-commerce
- Founded Date: 1996
- Founders: Manish Kumar Gupta
- Headquarters: Noida, India
- Area Served: India
- Current CEO: Manish Kumar Gupta
Dial4Trade is an India-based B2B marketplace that brings Indian manufacturers, suppliers, and product service providers under one platform. The website contains comprehensive product categories ranging from apparel to industrial machinery. Its focus on the Indian market positions it as a formidable competitor to Indiamart.
19. Connect2India
- Product Type: B2B Marketplace
- Industry: E-commerce
- Founded Date: 2016
- Founders: Pawan Gupta
- Headquarters: Pune, India
- Area Served: Worldwide
- Current CEO: Pawan Gupta
Connect2India is an integrated trade platform aiming to make global trade safe and easy. Offering end-to-end export/import solutions eases the international trade process, catering to small and medium enterprises. With its comprehensive services and focus, Connect2India is a viable competitor to Indiamart.
20. Kompass
- Product Type: Business-to-business (B2B) directory
- Industry: Business services
- Founded Date: 1944
- Founders: André de Chalendar
- Headquarters: France
- Area Served: Worldwide
- Current CEO: Laurent Leenhardt
Kompass is a comprehensive B2B information services company that provides data-driven digital marketing and solutions. An international brand, it’s known for its classified business directory across 70 countries. It helps businesses enhance their global presence, making it a notable competition for Indiamart.
21. eWorldTrade
- Product Type: Business-to-business (B2B) marketplace
- Industry: E-commerce
- Founded Date: 2006
- Headquarters: Pakistan
- Area Served: Worldwide
eWorldTrade is a US-based E-commerce website that caters to international business transactions. It’s designed as a hub for global trade, connecting companies with worldwide buyers and suppliers. It offers numerous product categories and prioritizes secure transaction processes, giving it a competitive edge.
22. Solv
- Product Type: Online healthcare platform
- Industry: Healthcare
- Founded Date: 2016
- Founders: Daniele Farnedi, Oriol Segarra, and Vicenç Martí
- Headquarters: Barcelona, Spain
- Area Served: Spain
- Current CEO: Oriol Segarra
Solv is a Microsoft-backed platform explicitly designed for small and medium enterprises in India. It works as a digital B2B marketplace that enables business transactions, coupled with unique features like doorstep pickup and delivery, making it a suitable contender against Indiamart.
23. Tradepass
- Product Type: Business-to-business (B2B) events and conferences
- Industry: Business services
- Founded Date: 2015
- Headquarters: Singapore
- Area Served: Worldwide
Tradepass is a professional B2B networking platform aimed at facilitating international trade. With eight employees and a focus on connecting global trading partners, Tradepass provides opportunities for businesses to interact and collaborate, positioning itself as a potential competitor to Indiamart.
24. ShopClues
- Product Type: Online marketplace
- Industry: E-commerce
- Founded Date: 2011
- Founders: Sandeep Aggarwal, Sanjay Sethi, and Radhika Aggarwal
- Headquarters: Gurugram, India
- Area Served: India
- Current CEO: Sanjay Sethi
ShopClues is an online marketplace catering to customers in India. It offers a Business-to-business trading platform where sellers can list their products for bulk buying. Its focused approach to the Indian market gives it an edge, making it a significant competitor to Indiamart.
25. Jumbotail
- Product Type: Online marketplace for grocery and food items
- Industry: E-commerce
- Founded Date: 2015
- Founders: Ashish Jhina, Karthik Venkateswaran, S. Karthik Venkateswaran
- Headquarters: Bangalore, India
- Area Served: India
- Current CEO: S. Karthik Venkateswaran
Jumbotail is an online Wholesale Marketplace and grocery delivery service targeting Kirana stores and small businesses in India. The platform offers various items like grains, spices, dry fruits, packaged foods, and beverages. Jumbotail’s unique focus sets it as a potential threat to Indiamart.
26. Grainger India
- Product Type: Industrial supplies and equipment
- Industry: Industrial distribution
- Founded Date: 1927
- Founders: William W. Grainger
- Headquarters: Lake Forest, Illinois, United States
- Area Served: India
- Current CEO: DG Macpherson
- Market capitalization: $22.6 billion (as of October 13, 2023)
Grainger India is a branch of the international industrial supply giant Grainger. It retails and wholesales business and industrial products such as safety gloves, ladders, motors, and lighting. Given its appeal to industries needing a wide range of supplies, Grainger India is a worthy competitor to Indiamart.
27. ThomasNet
- Product Type: Industrial product sourcing platform
- Industry: Industrial distribution
- Founded Date: 1898
- Founders: John B. Thomas
- Headquarters: New York, United States
- Area Served: United States
- Current CEO: Tony Uphoff
ThomasNet is a North American supplier discovery platform that curates details about international suppliers and their products. It covers numerous industries and provides comprehensive information, which positions many view it as a significant competition to Indiamart.
28. AliExpress
- Product Type: Online marketplace for consumer goods
- Industry: E-commerce
- Founded Date: 2010
- Founders: Jack Ma
- Headquarters: Hangzhou, China
- Area Served: Worldwide
- Current CEO: Wang Mingqiang
AliExpress is a global e-commerce platform and a part of Alibaba Group. It offers a wide range of products from international sellers, making it popular among small to medium enterprises. Although primarily a B2C platform, its manufacturer-direct business model competes with Indiamart.
29. Kellysearch
- Product Type: Online business directory
- Industry: Business services
- Founded Date: 2001
- Founders: Kellysearch Limited
- Headquarters: United Kingdom
- Area Served: Worldwide
Kellysearch is an online business directory that provides detailed profiles of global manufacturers, suppliers, and services. It intends to aid businesses in locating the right providers for their needs. Its approach of offering thorough supplier information makes it a relevant competitor and alternative to Indiamart.
30. SME Chamber of India Database
- Product Type: Business database and networking platform
- Industry: Business services
- Founded Date: 1993
- Founders: Chandrakant Salunkhe
- Headquarters: Mumbai, India
- Area Served: India
- Current CEO: Chandrakant Salunkhe
SME Chamber of India Database is a resourceful compilation of Small and Medium Enterprises (SMEs) in India. This database acts as a reference point for businesses to compare and find potential partners or clients, establishing it as a competitor to Indiamart in the B2B marketplace.
These were all the competitors of Indiamart. If you know any other competitors, please do write in the comments below.
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