Instacart is a renowned and widely used online grocery delivery service that has revolutionized how people shop for groceries. In this article, we discuss the top Instacart Competitors and Alternatives.
Founded in 2012, Instacart connects customers with personal shoppers who pick up and deliver groceries to their doorstep. With a user-friendly mobile app and website, Instacart allows customers to select products from their favorite local stores, including supermarkets, specialty shops, and pharmacies.
Instacart benefits customers with its prompt and streamlined delivery service, allowing them to choose the delivery time, often within hours of ordering. Their dedicated personal shoppers hand-pick the freshest produce, guaranteeing in-store quality and unique shopping, with real-time updates on order status and direct communication with the shopper, ensuring an efficient grocery shopping experience.
- Product Type: Grocery delivery and pick-up service
- Industry: E-commerce
- Founded Date: 2012
- Founders: Apoorva Mehta, Max Mullen, and Brandon Leonardo
- Headquarters: San Francisco, California, United States
- Area Served: United States and Canada
- Current CEO: Fidji Simo
Table of Contents
The top Instacart competitors are
1. Amazon Fresh
- Product Type: Online grocery delivery service
- Industry: Retail
- Founded Date: 2007
- Founders: Amazon.com
- Headquarters: Seattle, Washington, United States
- Area Served: United States, United Kingdom, Japan, Germany, India
- Current CEO: Jeff Bezos
Amazon Fresh is an online grocery delivery service the e-commerce giant Amazon provides. Customers can order and deliver a wide range of groceries to their doorstep. With a vast selection of products and fast delivery options, Amazon Fresh aims to provide customers with a convenient and efficient shopping experience.
2. Walmart Grocery Delivery
- Product Type: Online grocery delivery service
- Industry: Retail
- Founded Date: 2020
- Founders: Walmart
- Headquarters: Bentonville, Arkansas, United States
- Area Served: United States
- Current CEO: Doug McMillon
- Market capitalization: USD 411.9 billion (as of October 11, 2023)
Walmart Grocery Delivery is Walmart’s delivery service that allows customers to order groceries online and have them delivered directly to their homes. With various products available, including fresh produce and pantry staples, Walmart Grocery Delivery provides a convenient option for customers seeking groceries without leaving their houses.
3. Walmart+
- Product Type: Online grocery delivery service
- Industry: Retail
- Founded Date: 2020
- Founders: Walmart
- Headquarters: Bentonville, Arkansas, United States
- Area Served: United States
- Current CEO: Doug McMillon
- Market capitalization: USD 411.9 billion (as of October 11, 2023)
Walmart+ is a membership program offered by Walmart that provides a membership fee and a range of benefits to its members, including free unlimited delivery on groceries and other merchandise. With Walmart+, customers can order groceries online and have them delivered to their doorstep without additional fees.
4. Shipt
- Product Type: Online grocery delivery service
- Industry: Retail
- Founded Date: 2014
- Founders: Bill Smith
- Headquarters: Birmingham, Alabama, United States
- Area Served: United States
- Current CEO: Kelly Caruso
Shipt is a grocery delivery service that partners with various grocery stores to offer customers a convenient way to make grocery deliveries and shop for groceries online. Customers can place their orders through the Shipt app and have their groceries delivered to their homes in as little as one hour. Shipt prides itself on providing personalized service and reliable delivery.
5. FreshDirect
- Product Type: Online grocery delivery service
- Industry: Retail
- Founded Date: 1999
- Founders: Jason Ackerman, Joseph Fedele
- Headquarters: New York, New York, United States
- Area Served: United States
- Current CEO: David McInerney
FreshDirect is an online grocery delivery service that sources its products directly from local farmers, fisheries, and other suppliers. Focusing on freshness and quality, FreshDirect offers a wide selection of produce, meat, seafood, and pantry items. Customers can order groceries online and have them delivered to their homes.
6. Peapod
- Product Type: Online grocery delivery service
- Industry: Retail
- Founded Date: 1989
- Founders: Andrew Parkinson
- Headquarters: Skokie, Illinois, United States
- Area Served: United States
Peapod is an online grocery delivery service owned by Ahold Delhaize, one of the world’s largest food retail groups. Customers can order groceries online through the Peapod website or mobile app and have them delivered to their homes. With a wide range of products available, including organic and specialty items, Peapod aims to provide a convenient and personalized grocery shopping experience.
7. Safeway Delivery
- Product Type: Online grocery delivery service
- Industry: Retail
- Founded Date: 1915
- Founders: Marion Barton Skaggs
- Headquarters: Pleasanton, California, United States
- Area Served: United States
Safeway Delivery is the online grocery delivery service offered by Safeway, a well-known grocery store chain. Customers can order groceries online and choose a time that suits their schedule. With a vast selection of products, including fresh produce, Safeway Delivery aims to provide customers with a seamless, time-saving grocery shopping experience.
8. Kroger Delivery
- Product Type: Online grocery delivery service
- Industry: Retail
- Founded Date: 1883
- Founders: Bernard Kroger
- Headquarters: Cincinnati, Ohio, United States
- Area Served: United States
- Current CEO: Rodney McMullen
- Market capitalization: USD 29.7 billion (as of October 11, 2023)
Kroger Delivery is the online grocery delivery service provided by Kroger, one of the largest supermarket chains in the United States. Customers can order groceries online and deliver them to their homes on the same day for convenience. With various products available, including organic and natural options, Kroger Delivery offers a convenient solution for customers who want their groceries delivered.
9. Vons Delivery
- Product Type: Online grocery delivery service
- Industry: Retail
- Founded Date: 1906
- Founders: Charles Von der Ahe
- Headquarters: Fullerton, California, United States
- Area Served: United States
Vons Delivery is the online grocery delivery service offered by Vons, a supermarket chain owned by Albertsons Companies. Customers can order groceries online through Von’s website or app and have them delivered to their homes. With a focus on quality and convenience, Vons Delivery aims to provide its customers with a hassle-free grocery shopping experience.
10. Albertsons Companies
- Product Type: Grocery
- Industry: Retail
- Founded Date: 1939
- Founders: Joe Albertson
- Headquarters: Boise, Idaho, U.S.
- Area Served: United States
- Current CEO: Vivek Sankaran
Albertsons Companies is a retail company that operates several grocery chains across various supermarket chains, including Albertsons, Safeway, Vons, and more. Through their online grocery delivery services and partnerships with delivery platforms like Instacart, Albertsons Companies aims to provide customers with a convenient and efficient way to get their groceries delivered to their doorstep.
11. DoorDash (For Grocery)
- Product Type: Grocery delivery
- Industry: Food delivery
- Founded Date: 2013
- Founders: Tony Xu, Stanley Tang, Andy Fang
- Headquarters: San Francisco, California, U.S.
- Area Served: United States, Canada, Australia
- Current CEO: Tony Xu
DoorDash, known primarily for its restaurant delivery service, has expanded into grocery delivery. Customers can use the DoorDash app to order groceries from participating stores and deliver them to their homes. DoorDash aims to provide customers with a seamless and reliable grocery delivery experience.
12. Postmates (For Grocery)
- Product Type: Grocery delivery
- Industry: Food delivery
- Founded Date: 2011
- Founders: Bastian Lehmann, Sam Street, Sean Plaice
- Headquarters: San Francisco, California, U.S.
- Area Served: United States
- Current CEO: Bastian Lehmann
Postmates, a popular on-demand delivery service, also offers grocery delivery to its customers. Through the Postmates app, customers can order groceries from their favorite stores and have them delivered to their homes. With its extensive delivery network, Postmates aims to provide fast and convenient grocery delivery options for its customers.
13. Uber Eats (For Grocery)
- Product Type: Grocery delivery
- Industry: Food delivery
- Founded Date: 2014
- Founders: Garrett Camp, Travis Kalanick
- Headquarters: San Francisco, California, U.S.
- Area Served: Worldwide
- Current CEO: Dara Khosrowshahi
Uber Eats, primarily known for its food delivery service, has expanded its offerings to include grocery delivery. Customers can use the Uber Eats app to order groceries from participating stores and deliver them to their homes. With its vast network of drivers, Uber Eats aims to provide a convenient and reliable grocery delivery experience for its customers.
14. goPuff
- Product Type: Convenience store delivery
- Industry: Delivery
- Founded Date: 2013
- Founders: Rafael Ilishayev, Yakir Gola
- Headquarters: Philadelphia, Pennsylvania, U.S.
- Area Served: United States
- Current CEO: Rafael Ilishayev
goPuff is an on-demand convenience store delivery service that delivers a wide range of products, including fresh groceries, snacks, drinks, and household essentials. Customers can order groceries through the goPuff app and have them delivered in minutes. With its fast delivery and extensive product selection, goPuff aims to provide a convenient solution for customers needing immediate grocery items.
15. Thrive Market
- Product Type: Online grocery store
- Industry: Retail
- Founded Date: 2014
- Founders: Nick Green, Gunnar Lovelace, Kate Mulling, Sasha Siddhartha
- Headquarters: Marina del Rey, California, U.S.
- Area Served: United States
- Current CEO: Nick Green
Thrive Market is an online grocery store that provides organic and natural products at affordable prices. Customers can order groceries through the Thrive Market website or app and have them delivered to their homes. With a mission to make healthy living easy and accessible, Thrive Market offers a curated selection of products that cater to various dietary preferences and needs.
16. Cornershop
- Product Type: Grocery delivery
- Industry: Retail
- Founded Date: 2015
- Founders: Daniel Undurraga, Oskar Hjertonsson, Juan Pablo Cuevas
- Headquarters: Santiago, Chile
- Area Served: Latin America, Canada, United States
- Current CEO: Oskar Hjertonsson
Cornershop is an online grocery delivery service that connects customers with personal shoppers who pick up and deliver their orders. With a wide range of grocery stores, Cornershop provides a convenient and reliable way for customers to have their groceries at their doorstep.
17. Rappi
- Product Type: Delivery
- Industry: Retail
- Founded Date: 2015
- Founders: Felipe Villamarin, Sebastian Mejia, Simon Borrero
- Headquarters: Bogota, Colombia
- Area Served: Latin America
- Current CEO: Simon Borrero
Rappi is an on-demand delivery platform that offers various services to local businesses, including grocery delivery. Customers can order groceries through the Rappi app and deliver them to their homes. With an extensive network of delivery drivers, Rappi aims to provide customers with fast and efficient grocery delivery services.
18. Dumpling
- Product Type: Grocery delivery
- Industry: Retail
- Founded Date: 2017
- Founders: Joel Shapiro, Nate D’Anna
- Headquarters: Seattle, Washington, U.S.
- Area Served: United States
- Current CEO: Nate D’Anna
Dumpling is a platform that empowers independent personal shoppers to offer customized grocery shopping and delivery services. Customers can choose their preferred shopper based on their profile and reviews, allowing for a more personalized and tailored grocery shopping experience.
19. Google Shopping
- Product Type: Online shopping
- Industry: Retail
- Founded Date: 2002
- Founders: Larry Page, Sergey Brin
- Headquarters: Mountain View, California, U.S.
- Area Served: Worldwide
- Current CEO: Sundar Pichai
Google Shopping is an online marketplace where customers can browse and purchase products from various retailers. While not explicitly focused on groceries, Google Shopping offers multiple products, including groceries, from different sellers. Customers can compare prices and make purchases directly through the online platform.
20. Target
- Product Type: Retail
- Industry: Retail
- Founded Date: 1902
- Founders: George Dayton
- Headquarters: Minneapolis, Minnesota, U.S.
- Area Served: United States
- Current CEO: Brian Cornell
Target is a well-known retail brand that offers in-store and online grocery shopping. Customers can visit their local Target store or order groceries through the Target website or app. With a broad selection of products, competitive prices, and various delivery options, Target provides customers with a convenient grocery shopping experience.
21. H-E-B
- Product Type: Retail
- Industry: Retail
- Founded Date: 1905
- Founders: Florence Butt
- Headquarters: San Antonio, Texas, U.S.
- Area Served: Texas, Mexico
- Current CEO: Charles Butt
H-E-B is a regional supermarket chain that offers online grocery shopping and delivery services. Customers can order groceries through the H-E-B website or app and have them delivered to their homes. With a focus on quality products and customer service, H-E-B aims to provide a seamless and satisfying grocery shopping experience.
22. Publix
- Product Type: Retail
- Industry: Retail
- Founded Date: 1930
- Founders: George W. Jenkins
- Headquarters: Lakeland, Florida, U.S.
- Area Served: Southeastern United States
- Current CEO: Todd Jones
Publix is a supermarket chain that offers online shopping and delivery services. Customers can order groceries through the Publix website or app and choose their preferred delivery method. With a wide range of products and a commitment to customer satisfaction, Publix aims to provide a convenient and reliable grocery shopping experience.
23. Costco
- Product Type: Retail
- Industry: Retail
- Founded Date: 1976
- Founders: James Sinegal, Jeffrey Brotman
- Headquarters: Issaquah, Washington, U.S.
- Area Served: Worldwide
- Current CEO: W. Craig Jelinek
Costco is a membership-based warehouse club that offers online grocery shopping and delivery services. Customers with a Costco membership can order groceries through the Costco website or app and deliver them to their homes. Costco provides value and convenience to its customers with its bulk purchasing model and competitive prices.
24. Sam’s Club
- Product Type: Retail
- Industry: Retail
- Founded Date: 1983
- Founders: Sam Walton
- Headquarters: Bentonville, Arkansas, U.S.
- Area Served: Worldwide
- Current CEO: Kathryn McLay
Sam’s Club is another membership-based warehouse club that offers online grocery shopping and delivery services. Like Costco, Sam’s Club allows members to order groceries for delivery through the Sam’s Club website or app. With its focus on affordability and variety, Sam’s Club aims to meet the diverse needs of its customers.
25. B.J.’s Wholesale Club
- Product Type: Retail
- Industry: Retail
- Founded Date: 1984
- Founders: Zayre Corporation
- Headquarters: Westborough, Massachusetts, U.S.
- Area Served: United States
- Current CEO: Lee Delaney
B.J.’s Wholesale Club is a membership-based warehouse that offers online grocery shopping and delivery services. Customers with a B.J.’s membership can order groceries through the B.J.’s website or app and choose their preferred delivery option. B.J.’s Wholesale Club provides a convenient and cost-effective grocery shopping experience with its wide range of products and membership benefits.
26. Boxed
- Product Type: Online wholesale retailer
- Industry: Retail
- Founded Date: 2013
- Founders: Chieh Huang, Jared Yaman, Christopher Cheung, William Fong
- Headquarters: New York City, New York, U.S.
- Area Served: United States
- Current CEO: Chieh Huang
Boxed is an online wholesale retailer that offers a variety of products, including groceries, in bulk. Customers can order groceries through the Boxed website or app and have them delivered to their homes. With its focus on convenience and competitive pricing, Boxed aims to provide its customers with a hassle-free grocery shopping experience.
27. Weee!
- Product Type: Online grocery store
- Industry: Retail
- Founded Date: 2015
- Founders: Larry Liu, Chris Feng, Xiaoguang Wu
- Headquarters: Fremont, California, U.S.
- Area Served: United States
- Current CEO: Larry Liu
Weee! is an online grocery delivery service specializing in Asian groceries and snacks. Customers can order their favorite Asian products through the Weee! Create a website or app and have them delivered to their homes. With its tailored selection of Asian groceries and fast delivery, Weee! Offers a convenient solution for customers looking for specialty Asian products.
28. Drizly (For Alcohol Delivery)
- Product Type: Alcohol delivery
- Industry: Retail
- Founded Date: 2012
- Founders: Nick Rellas, Justin Robinson, Spencer Frazier
- Headquarters: Boston, Massachusetts, U.S.
- Area Served: United States, Canada
- Current CEO: Cory Rellas
Drizly is an alcohol delivery service that partners with local stores to offer a wide range of alcoholic beverages for delivery. Customers can order their favorite drinks through the Drizly app and have them delivered to their homes. With its efficient delivery and wide selection of products, Drizly provides a convenient and reliable way for customers to get their alcohol delivered.
29. HelloFresh (Meal Kit Delivery)
- Product Type: Meal kit delivery
- Industry: Food delivery
- Founded Date: 2011
- Founders: Dominik Richter, Thomas Griesel, Jessica Nilsson
- Headquarters: Berlin, Germany
- Area Served: Worldwide
- Current CEO: Uwe Voss
HelloFresh is a meal kit delivery service that provides customers with pre-portioned ingredients and recipe cards to cook their meals at home. Customers can choose from various recipes and order meal kits through the HelloFresh website or app. With its convenient and easy-to-follow meal solutions, HelloFresh aims to simplify the cooking experience for its customers.
30. Blue Apron (Meal Kit Delivery)
- Product Type: Meal kit delivery
- Industry: Food delivery
- Founded Date: 2012
- Founders: Matt Salzberg, Ilia Papas, Matt Wadiak
- Headquarters: New York City, New York, U.S.
- Area Served: United States
- Current CEO: Linda Findley Kozlowski
Blue Apron is another popular meal kit delivery service that offers customers pre-portioned ingredients and recipe cards. Customers can choose from various recipes and order meal kits through the Blue Apron website or app. With its emphasis on quality ingredients and chef-designed recipes, Blue Apron aims to inspire home cooking and make it accessible to everyone.
These were all the competitors of Instacart. If you know any other competitors, please write in the comments below.
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