Lululemon is a Vancouver-based technical athletic apparel company that offers athletic wear, lifestyle apparel, accessories, and personal care products in 574 stores internationally and online. In this article, we discuss the top Lululemon Competitors and Alternatives.
Lululemon has become a global player in the fitness industry, reputed for high-quality, technical apparel fostering performance and comfort. With an active lifestyle-driving mission, the brand blends innovative fabric and design techniques to create a range of workout and casual clothing. Due to its unwavering focus on quality, design, and functionality, Lululemon has become an iconic household name. Its consistent commitment to sustainability and social responsibility has cemented its position as a market leader in performance apparel.
- Product Type: Athletic apparel.
- Industry: Apparel and accessories.
- Founded Date: 1998.
- Founders: Chip Wilson.
- Headquarters: Vancouver, British Columbia, Canada.
- Area Served: Global.
- Current CEO: Calvin McDonald.
- Revenue: Over $4 billion.
Table of Contents
The top Lululemon competitors are
1) Athleta (Gap Inc.)
- Product Type: Sports-oriented women’s clothes
- Industry: Apparel and sports fashion
- Founded Date: 1998
- Founders: Chip Wilson
- Headquarters: San Francisco, California, United States
- Area Served: United States
- Current CEO: Mary Beth Laughton
- Net sales: $341 million as of 2023
Athleta, a brand under Gap Inc., is a popular competitor of Lululemon. Known for its stylish and high-quality sportswear, Athleta offers a wide range of athletic apparel for women, including activewear, swimwear, and accessories. With a focus on empowering women, Athleta strives to provide functional and fashionable clothing that can be worn in and out of the gym. With a solid commitment to sustainability and inclusivity, Athleta has gained a loyal following of customers who appreciate its versatile and eco-friendly products.
2) Sweaty Betty
- Product Type: Women’s activewear and accessories
- Industry: Apparel and sports fashion
- Founded Date: 1998
- Founders: Tamara Hill-Norton, Simon Hill-Norton
- Headquarters: London, England, United Kingdom
- Area Served: Worldwide
- Current CEO: Julia Straus
- Expected full-year 2023 revenues: In the range of £1.78-1.79 billion ($2.26-$2.28 billion)
Sweaty Betty is another notable competitor of Lululemon. This British activewear brand has gained popularity for its stylish and functional workout clothing for women. Sweaty Betty focuses on blending fashion with performance by offering a wide range of products, including leggings, tops, sports bras, and accessories. With their attention to detail and high-quality materials, Sweaty Betty aims to provide women with comfortable and fashionable activewear to enhance their workouts and lifestyles.
3) Fabletics
- Product Type: Women’s activewear and accessories
- Industry: Apparel and sports fashion
- Founded Date: July 2013
- Founders: Kate Hudson, Adam Goldenberg, Don Ressler
- Headquarters: El Segundo, California, United States
- Area Served: Worldwide
- Current CEO: Adam Goldenberg
Fabletics, co-founded by actress Kate Hudson, has emerged as a strong competitor to Lululemon in the activewear and athleisure market. Fabletics offers a subscription-based model where members receive personalized outfits each month based on their individual preferences. Focusing on affordability and accessibility, Fabletics aims to make high-quality activewear accessible to a broader audience. Offering trendy and versatile athleisure pieces, Fabletics has gained popularity among fashion-conscious consumers looking for stylish, affordable activewear options.
4) Outdoor Voices
- Product Type: Women’s activewear and accessories
- Industry: Apparel and sports fashion
- Founded Date: 2013
- Founders: Tyler Haney
- Headquarters: Austin, Texas, United States
- Area Served: United States
- Current CEO: Cliff Moskowitz (Interim CEO)
Outdoor Voices is a unique competitor of Lululemon, known for its inclusive and community-driven approach to activewear. Outdoor Voices focuses on recreational activities and offers functional and comfortable clothing and sports apparel that encourages people to move and enjoy an active lifestyle. Their products are designed to be versatile and transition seamlessly from workout to everyday wear. Outdoor Voices emphasizes the joy of movement and promotes a balanced and inclusive approach to fitness, making it a distinctive player in the activewear market.
5) Alo Yoga
- Product Type: Yoga wear and accessories for women and men
- Industry: Apparel and sports fashion
- Founded Date: 2007
- Founders: Danny Harris, Marco DeGeorge
- Headquarters: Los Angeles, California, United States
- Area Served: Worldwide
- Current CEO: Danny Harris
Alo Yoga, founded in Los Angeles, is a well-known competitor of Lululemon. Alo Yoga offers a range of high-quality and fashionable activewear for both men and women. Their products are designed with a focus on performance and comfort, featuring details such as moisture-wicking materials and four-way stretch fabrics. Alo Yoga also offers a wide variety of yoga accessories, such as mats and props, catering to the needs of yoga enthusiasts. With their commitment to sustainability and ethical production practices, Alo Yoga has built a strong brand reputation among yogis and fitness enthusiasts.
6) Beyond Yoga
- Product Type: Yoga apparel and accessories
- Industry: Apparel
- Founded Date: 2005
- Founders: Jodi Guber Brufsky
- Headquarters: Culver City, California, United States
- Area Served: Worldwide
- Current CEO: Michelle Wahler
- Number of employees: 176 as of 2023
Beyond Yoga is a brand that focuses on creating comfortable and stylish activewear for women. They believe that beauty starts from within and that confidence comes from feeling good in what you wear. Their clothing is designed to be soft, stretchy, and supportive, allowing women to move freely and comfortably during their workouts. Beyond Yoga offers a range of products, including leggings, tops, and loungewear, suitable for exercise and everyday wear. With its emphasis on body positivity and inclusivity, Beyond Yoga has gained a loyal following of customers who appreciate its comfortable and flattering designs.
7) Vuori
- Product Type: Athletic apparel and accessories
- Industry: Apparel
- Founded Date: 2015
- Founders: Joe Kudla
- Headquarters: Encinitas, California, United States
- Area Served: Worldwide
- Current CEO: Joe Kudla
Vuori is a rapidly growing competitor of Lululemon, known for its versatile and functional activewear for both men and women. Inspired by their hometown’s active and adventurous lifestyle, Encinitas, California, Vuori offers a range of performance-driven apparel that can be worn for various activities, from Yoga and running to surfing and hiking. With their focus on sustainable production practices and high-quality materials, Vuori strives to create durable and comfortable clothing that can withstand the demands of an active lifestyle. Their designs blend style and performance, making them popular for casual wear among fitness and outdoor enthusiasts.
8) Nike
- Product Type: Athletic footwear, apparel, and accessories
- Industry: Apparel and footwear
- Founded Date: January 25, 1964
- Founders: Bill Bowerman, Phil Knight
- Headquarters: Beaverton, Oregon, United States
- Area Served: Worldwide
- Current CEO: John Donahoe
- Revenue: USD 51.22 billion in 2023
- Number of employees: 83,000 as of 2023
- Market capitalization (as of October 6, 2023): USD 246.7 billion
Nike, a global sportswear giant, competes with Lululemon in the activewear market. It is one of the top Lululemon competitors. Known for its iconic logo and innovative athletic footwear and apparel, Nike offers a wide range of products for both men and women. Nike caters to athletes of all levels and sports disciplines, from workout clothing and shoes to accessories and equipment. With their emphasis on performance and cutting-edge technology, Nike aims to inspire and enable athletes to reach their full potential. With a solid global brand presence and a reputation for quality, Nike continues to be a formidable competitor in the activewear industry.
9) Adidas
- Product Type: Athletic footwear, apparel, and accessories
- Industry: Apparel and footwear
- Founded Date: August 18, 1949
- Founders: Adolf Dassler
- Headquarters: Herzogenaurach, Germany
- Area Served: Worldwide
- Current CEO: Kasper Rorsted
- Revenue (FY2023): $23.3B
- Market capitalization (as of October 6, 2023): USD 70.9 billion
Adidas, a renowned sportswear brand, is a strong competitor of Lululemon. With a history in the performance apparel industry since 1949, Adidas offers a wide range of athletic apparel, footwear, and accessories for athletes and fitness enthusiasts. Known for its iconic three-stripe logo and innovative designs, Adidas combines style and performance in its products. Adidas caters to various sports and activities, from running shoes and soccer jerseys to workout clothing and yoga gear. With its focus on quality and innovation, Adidas continues to be a popular choice among athletes and sportswear enthusiasts worldwide.
10) Under Armour
- Product Type: Athletic footwear, apparel, and accessories
- Industry: Apparel and footwear
- Founded Date: September 25, 1996
- Founders: Kevin Plank
- Headquarters: Baltimore, Maryland, United States
- Area Served: Worldwide
- Current CEO: Patrik Frisk
- Revenue (March 2023): USD 5.9 billion
- Market capitalization (as of October 6, 2023): USD 8.7 billion
Under Armour is another major competitor of Lululemon, specializing in performance athletic apparel, footwear, and accessories. Founded in 1996, Under Armour has become synonymous with technical sportswear, known for its moisture-wicking fabrics and compression garments. With a focus on empowering athletes and enhancing performance, Under Armour offers a wide range of products for men, women, and children. Their innovative designs and attention to detail have made them a go-to brand for professional athletes and fitness enthusiasts. With a strong brand presence and a commitment to performance, Under Armour competes with Lululemon in the activewear market.
11) Gymshark
- Product Type: Fitness apparel and accessories
- Industry: E-commerce
- Founded Date: 2012
- Founders: Ben Francis
- Headquarters: Solihull, United Kingdom
- Area Served: Worldwide
- Current CEO: Steve Hewitt
Gymshark is a rapidly growing competitor of Lululemon, renowned for its trendy and performance-driven activewear. Founded in the UK in 2012, Gymshark offers a wide range of workout apparel for both men and women. With its focus on bodybuilding and fitness, Gymshark caters to the needs of athletes and gym-goers, providing functional and stylish clothing that enhances performance. Known for their seamless designs and moisture-wicking fabrics, Gymshark’s products are popular among fitness enthusiasts who appreciate their form-fitting and flattering silhouettes. With a solid social media presence and a community-oriented approach, Gymshark has successfully established itself as a critical player in the activewear market.
12) Reebok
- Product Type: Athletic footwear and apparel
- Industry: Sportswear
- Founded Date: 1958
- Founders: Joe Foster, Jeff Foster
- Headquarters: Boston, Massachusetts, United States
- Area Served: Worldwide
- Current CEO: Matt O’Toole (2021)
- Number of employees: 9,102 (2023)
Reebok, a well-established sportswear brand, competes with Lululemon in the activewear industry. Founded in 1958, Reebok offers a wide range of athletic footwear, apparel, and accessories for men, women, and children. Reebok is known for its iconic logo and innovative designs and caters to various sports and fitness activities. With a focus on performance and style, Reebok’s products are designed to provide comfort, durability, and support. Known for its cross-training shoes, Reebok has expanded its activewear collection, offering workout clothing that combines functionality and fashion. With a strong brand heritage and a commitment to athletic performance, Reebok is a formidable competitor in the activewear and sportswear market.
13) Puma
- Product Type: Athletic and casual footwear, apparel and accessories
- Industry: Sportswear
- Founded Date: 1948
- Founders: Rudolf Dassler
- Headquarters: Herzogenaurach, Germany
- Area Served: Worldwide
- Current CEO: Bjørn Gulden (2013)
Puma, a well-known sportswear brand, competes with Lululemon in the activewear market. Founded in 1948, Puma offers a wide range of athletic footwear, apparel, and accessories for men, women, and children. Known for its distinctive logo and iconic designs, Puma combines performance and style in its products. Focusing on innovation and cutting-edge technology, Puma aims to provide athletes and fitness enthusiasts with high-quality, functional activewear. From running shoes and soccer jerseys to workout clothing and golf apparel, Puma caters to various sports disciplines and fitness activities. With a strong brand presence and sponsorships of professional athletes, Puma continues to be a significant player in the activewear and sportswear industry.
14) New Balance
- Product Type: Athletic and casual footwear, apparel and accessories
- Industry: Sportswear
- Founded Date: 1906
- Founders: William J. Riley
- Headquarters: Boston, Massachusetts, United States
- Area Served: Worldwide
- Current CEO: Joe Preston
New Balance is a renowned competitor of Lululemon, known for its athletic footwear and athletic apparel brands. Founded in 1906, New Balance offers a wide range of products for men, women, and children, catering to various sports and fitness activities. With its focus on performance and comfort, New Balance is primarily known for its running shoes, providing stability and support for runners of all levels. In addition to footwear, New Balance offers a range of workout clothing, including tops, leggings, and sports bras, designed with moisture-wicking fabrics and ergonomic designs. Their commitment to innovation and quality makes New Balance a trusted choice among athletes and sportswear enthusiasts.
15) ASICS
- Product Type: Athletic Footwear and Apparel.
- Industry: Sportswear.
- Founded Date: 1949.
- Founders: Kihachiro Onitsuka.
- Headquarters: Kobe, Japan.
- Area Served: Worldwide.
- Current CEO: Yasuhito Hirota.
- Revenue: ¥510 billion (2023).
ASICS, a prominent competitor of Lululemon, specializes in athletic footwear, sports equipment, and apparel. Founded in 1949, ASICS has established itself as a leading brand in the sports industry, offering a wide range of products for men, women, and children. Known for their expertise in running shoes, ASICS focuses on providing comfort, support, and durability to runners of all levels. In addition to footwear, ASICS also offers a variety of workout clothing and accessories designed to enhance performance and promote an active lifestyle. With its dedication to research and development, ASICS continues to refine its products, incorporating advanced technologies and materials for optimal performance.
16) Columbia Sportswear
- Product Type: Apparel and shoes
- Industry: Apparel and footwear
- Founded Date: 1938
- Founders: Paul Lamfrom, Marie Lamfrom
- Headquarters: Portland, Oregon, United States
- Area Served: Worldwide
- Current CEO: Tim Boyle (1988)
Columbia Sportswear competes with Lululemon in the activewear market, specializing in outdoor and performance clothing. Founded in 1938, Columbia Sportswear offers various products for outdoor enthusiasts, including hiking gear, winter wear, and activewear. With its focus on functionality and durability, Columbia Sportswear designs clothing that can withstand various weather conditions and outdoor activities. From waterproof jackets and hiking boots to workout clothing and accessories, Columbia Sportswear caters to the needs of adventurers and nature lovers. With its commitment to innovation and quality, Columbia Sportswear remains a trusted brand in the activewear industry.
17) Everlane
- Product Type: Clothing and accessories
- Industry: E-commerce
- Founded Date: 2010
- Founders: Michael Preysman
- Headquarters: San Francisco, California, United States
- Area Served: Worldwide
- Current CEO: Michael Preysman (2010)
- Number of employees: 337 (2023)
Everlane is a unique competitor of Lululemon, known for its sustainable and transparent approach to fashion. Founded in 2010, Everlane offers a range of clothing, including activewear, for men and women. With a focus on ethical production and fair pricing, Everlane strives to create high-quality and timeless pieces that are versatile and eco-friendly. Their activewear collection features minimalist designs and sustainable materials like recycled polyester and organic cotton. Everlane’s commitment to transparency, providing detailed information about its supply chain and production practices, has resonated with consumers who value sustainable and socially responsible fashion.
18) TerraFrog
- Product Type: Athletic apparel and accessories
- Industry: Sportswear
- Founded Date: 2006
- Founders: Bobbi Barbarich
- Headquarters: Edmonton, Alberta, Canada
- Area Served: Canada
- Current CEO: Bobbi Barbarich (2006)
TerraFrog is a Canadian brand that competes with Lululemon, specializing in women’s activewear. Founded in 2006, TerraFrog offers a range of workout clothing, including tops, sports bras, leggings, and accessories. With a focus on comfort and style, TerraFrog’s products feature unique and vibrant designs that stand out from traditional activewear. Known for their attention to detail and high-quality materials, TerraFrog’s clothing is designed to provide support and durability during workouts. With a commitment to body positivity and inclusivity, TerraFrog offers a variety of sizing options, catering to a diverse range of women and body types.
19) Michi
- Product Type: Athletic apparel.
- Industry: Sportswear.
- Founded Date: 2010.
- Founders: Michelle Watson.
- Headquarters: Toronto, Ontario, Canada.
- Area Served: Worldwide.
- Current CEO: Michelle Watson.
Michi is a luxury activewear brand that competes with Lululemon, known for its high-performance and fashion-forward designs. Founded in 2010, Michi offers a range of workout clothing for women that seamlessly blends functionality and style. With its focus on innovative designs and high-quality fabrics, Michi creates activewear that enhances performance and showcases a sleek and modern aesthetic. From sports bras and leggings to tops and jackets, Michi’s products feature unique cut-outs, mesh panels, and intricate details that set them apart from traditional activewear brands. With its emphasis on craftsmanship and luxury, Michi attracts fashion-conscious fitness enthusiasts who seek high-performance and stylish activewear.
20) Yogalicious
- Product Type: Yoga apparel and accessories
- Industry: E-commerce
- Founded Date: 2004
- Founders: Angie Zhai
- Headquarters: New York City, United States
- Area Served: Worldwide
- Current CEO: Angie Zhai
Yogalicious is a brand that competes with Lululemon, offering affordable and stylish activewear for women. With a focus on Yoga and athleisure, Yogalicious provides a range of clothing, including leggings, sports bras, tops, and loungewear. Known for its buttery-soft fabrics and comfortable designs, Yogalicious is designed to balance comfort and style. Their leggings and yoga pants, in particular, are popular among consumers for their flattering fit and versatility. With their focus on affordable pricing without compromising quality, Yogalicious appeals to budget-conscious shoppers who want fashionable and functional activewear.
21) Ivivva
- Product Type: Athletic apparel and accessories for girls
- Industry: Sportswear
- Founded Date: 2009
- Founders: Chip Wilson, Shannon Wilson
- Headquarters: Vancouver, British Columbia, Canada
- Area Served: Worldwide
Ivivva is a brand that competes with Lululemon, specializing in activewear and athletic gear for girls. Launched by Lululemon in 2009, Ivivva offers a range of athletic clothing and accessories for girls aged 6 to 14. With a focus on empowering young girls through movement and physical activities, Ivivva’s products are designed to be functional, comfortable, and stylish. From leggings and sports bras to jackets and dancewear, Ivivva caters to various sports disciplines and activities, encouraging young girls to stay active and confident. With their commitment to performance and inclusivity, Ivivva has gained popularity among parents and young athletes.
22) Hoka One One
- Product Type: Athletic Footwear and Apparel.
- Industry: Sportswear.
- Founded Date: 2009.
- Founders: Nicolas Mermoud, Jean-Luc Diard.
- Headquarters: Goleta, California, United States.
- Area Served: Worldwide.
- Current CEO: Wendy Yang.
- Revenue: US$1.41 billion (2023)
Hoka One One is a competitor of Lululemon, specializing in athletic footwear for runners. Founded in 2009, Hoka One One revolutionized the running shoe industry by introducing oversized, cushioned midsoles that enhance shock absorption and stability. With a focus on comfort and performance, Hoka One One’s shoes are designed to support a balanced and efficient running gait. Known for their maximalist design, Hoka One One’s shoes offer ample cushioning without compromising weight. By combining innovation, cushioning, and lightweight materials, Hoka One One has gained a solid following among runners of various levels, providing them with a unique and supportive running experience.
23) Zella (Nordstrom)
- Product Type: Athletic apparel and accessories
- Industry: Retail
- Founded Date: 2007
- Founders: Zella Day Kerr
- Headquarters: Seattle, Washington, United States
- Area Served: Worldwide
- Current CEO: Ken Worzel (2021)
Zella, a brand sold exclusively at Nordstrom, competes with Lululemon by offering stylish and affordable activewear for women. Known for its high-quality materials and on-trend designs, Zella provides a range of workout clothing, including leggings, sports bras, tops, and jackets. With a focus on comfort and functionality, Zella’s activewear is designed to support various fitness activities. Whether it’s Yoga, running, or gym workouts, Zella offers options that prioritize performance while keeping up with the latest fashion trends. With their accessible pricing and wide availability through Nordstrom, Zella has successfully positioned itself as a solid alternative to Lululemon.
24) prAna
- Product Type: Clothing and accessories
- Industry: E-commerce
- Founded Date: 1992
- Founders: Beaver Theodosakis, Pam Theodosakis
- Headquarters: Carlsbad, California, United States
- Area Served: Worldwide
- Current CEO: Russ Hopcus (2018)
prAna is a competitor of Lululemon, specializing in sustainable and versatile activewear for both men and women. Founded in 1992, prAna offers a range of clothing and accessories designed for Yoga, climbing, and other outdoor activities. With a focus on eco-friendly materials and ethical production, prAna’s activewear is made with organic cotton, recycled polyester, and other sustainable fabrics. Known for their relaxed fits and functional features, such as moisture-wicking properties and UV protection, prAna’s clothing is designed to perform in various environments while minimizing the impact on the planet. With their commitment to sustainability, prAna appeals to conscious consumers who prioritize ethical fashion choices.
25) MPG Sport
- Product Type: Athletic apparel and accessories
- Industry: Sportswear
- Founded Date: 2002
- Founders: Michael Plante
- Headquarters: Montreal, Quebec, Canada
- Area Served: Worldwide
- Current CEO: Michael Plante (2002)
MPG Sport is a brand that competes with Lululemon, offering functional and stylish activewear for men and women. Established in 2002, MPG Sport focuses on creating clothing that seamlessly transitions from workouts to everyday wear. With a focus on performance and versatility, MPG Sport’s products are designed to optimize movement and comfort. From leggings and sports bras to hoodies and jackets, MPG Sport offers a range of options for various fitness activities. Known for their attention to detail, MPG Sport incorporates innovative features such as hidden pockets, reflective trims, and moisture-wicking fabrics into their designs. With its emphasis on performance and style, MPG Sport attracts fitness enthusiasts who value functionality and fashion.
26) IVL Collective
- Product Type: Performance activewear.
- Industry: Sportswear.
- Founded Date: June 2019.
- Founders: Emily Jackson.
- Headquarters: Riverton, Utah, United States.
- Area Served: Worldwide.
IVL Collective is a competitor of Lululemon, specializing in athletic and leisurewear for women. Founded by social media influencers in 2017, IVL Collective offers a range of activewear designed to be both stylish and functional. With their focus on high-quality materials and unique designs, IVL Collective’s products are made to withstand workouts while making a fashion statement. IVL Collective offers versatile options prioritizing comfort and performance, from sports bras and leggings to tops and outerwear. With its strong online presence and social media collaborations, IVL Collective has gained a loyal following among fashion-conscious fitness enthusiasts, offering them a trendy, high-performance activewear alternative.
These were all the competitors of Lululemon. If you know any other competitors, please do write in the comments below.
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