The Marketing mix of Havmor analyses the 4Ps of Havmor, which includes the Product, Price, Place, and Promotion of Havmor. Havmor is associated with the frozen food sector and deals in the making of ice cream business after-creams. It was founded in 1944 by its founder, Satish Chona. It is one of the top three ice cream brands in Gujarat in terms of sales. The name Havmor is very apt as the ice cream brand offers more value and taste for money. Some of its main competitors are-
- Amul
- kwality
- Mother Dairy
- Vadilal
About Havmor
- Type: Private limited company
- Industry: Ice cream
- Founded: 1944
- Founders: Satish Chandra Chona
- Headquarters: Ahmedabad, Gujarat, India
- Area served: India
- Current CEO: Kyungwoon Cho
- Number of employees: 5,000
- Major products: Ice cream
Table of Contents
Havmor Product Strategy
Havmor has become one of the most recognized cream brands in the country, with a diversified product range. Its manufacturing process maintains standards of quality, safety, and hygiene that global advisories have set up. Some of them are as follows.
- K.ulfis- Like Kulfi and Chowpatty
- Packs – It includes bulk packs, party packs, family packs, take away, and cups of flavors like Chocolate Chips, Vanilla, and Strawberry
- Double Sundaes- Includes Mango-Strawberry and Choconut-French vanilla
- Roll cut – Includes Fifty-Fifty, Malai Kulfi, Raja-Rani, and Dry Fruit Katri
- Range of Ready-To-Eat sundaes include Super Sundae and Chic-Choc Sundae
- Kids Special- has Mini Chocobar, Lolly-Pop, Bon-Bon, and Ringo-Bingo
- Topo Cones – It is crispy and fresh and includes flavors like Butter Scotch, Strawberry, Choco-Vanilla, and Chocolate
- Ice-Candies- Are available in flavors like Rocket Candies, Orange, Limechu, Zim-Zim, and Kachi Keri
- Bars- It includes flavors like Classic Chocobar and Zulu bar
- Dolly- Raspberry Dolly and Mango Dolly
- Premium packs include pre-packed spoon with flavors of Swiss Cakes and Roasted Almond
- Ice Cream Pastry- It includes Mango flavour and Black Forest
- Sandwich ice cream
- Cups of several flavors
- Cassata Cut
- Almond Chocobar
The product mix of Havmor in 2023 is as follows(Source)
- Ice Creams: Havmor offers various traditional and innovative ice cream flavors, catering to multiple tastes and preferences. This includes classics like vanilla, chocolate, and strawberry and unique flavors such as Belgian chocolate, kulfi, and seasonal varieties.
- Frozen Desserts: InBesidestandard ice creams, Havmor may offer frozen desserts like sundaes, ice cream cakes, and gelatos. These specialty desserts provide customers with a premium and indulgent experience.
- Sorbets and Sherbets: Fovmor may provide sorbets and sherbets in various fruit flavors. For those seeking dairy-free or lower-fat options. These options cater to health-conscious consumers and those with dietary restrictions.
- Novelties: Havmor likely offers novelty ice cream products such as ice cream bars, cones, and popsicles. These single-serving treats are famous for on-the-go consumption and appeal to children and adults alike.
- Family Packs: To cater to families and larger groups, Havmor may offer family-sized packs of ice cream in various flavors. These packs are convenient for gatherings and celebrations.
- Dessert Toppings: Some Havmor outlets may provide a selection of dessert toppings, including syrups, nuts, and sprinkles, allowing customers to customize their ice cream creations.
- Beverages: Depending on the location and outlet type, Havmor may offer ice cream-based beverages like milkshakes, floats, and smoothies. These beverages complement their core ice cream products.
- Retail Products: Havmor may also have a line of retail products, including take-home pints and quarts of their ice cream flavors, allowing customers to enjoy their favorite Havmor ice cream at home.
- LiLimited Editionnd Seasonal Flavors: Havmor often introduces limited-edition and seasonal flavors to keep their menu fresh and exciting. These flavors can coincide with holidays, festivals, or local events.
Havmor Place Strategy
Havmor is an Indian ice cream brand with a strong presence in The stern part of the country. Its headquarters is in Ahmedabad, and its market share in Gujarat is estimated at 35%. Havmor started its operations from Karachi in undivided India before partition and, after 1947, settled in Ahmedabad in Gujarat. It has a robust distribution channel that includes more than five thousand dealers. Havmor has forty ice cream parlors located within and outside of Ahmedabad.
Its manufacturing factory is equipped with ultra-modern machinery and latest technology and is located at Naroda in Ahmedabad. Havmor has three zonal offices in Jaipur in Rajasthan, Bombay in Maharashtra, and Ahmedabad in Gujarat. It has sixty-five distributors and an efficient workforce to provide quick results. Havmor products are readily available to customers in ice cream parlors, fast food outlets, and restaurants.
Here are five key elements of Havmor’s place (distribution) strategy:
- Retail Presence: Havmor has a robust retail presence through its branded outlets in various cities and towns. These outlets serve as direct points of sale for its ice cream and other products.
- Franchise Network: Havmor has expanded its reach by partnering with franchisees to open additional outlets. This strategy allows them to tap into local markets and leverage the expertise of local entrepreneurs.
- Supermarkets and Convenience Stores: Havmor products are often available in supermarkets, grocery stores, and convenience stores. This broad distribution network ensures that customers can access Havmor products easily while shopping for other groceries.
- Online Sales: Havmor has embraced e-commerce and may have an online presence through its website or third-party platforms. Customers can order Havmor products online for home delivery or pickup.
- Distribution Partners: The company may also collaborate with distributors and wholesalers to ensure its products reach various outlets, including restaurants, hotels, and catering businesses. This helps meet the demands of the food service industry.
Havmor Pricing Strategy
Havmor is a brand well-known for offering quality products at consumable prices. The brand has grown and endeavored to provide maximum satisfaction at affordable prices. It has adopted a reasonable pricing policy so that every customer finds its prices affordable and is able to shop and purchase products without any price worry.
Havmor has decided to extend its network to several parts of the country and has adopted a competitive and penetration pricing policy to make a breakthrough in further markets. It has kept its pricing ranges at par with its rival companies to maintain and create a new consumer base. Havmor is one of the top earners, and this success is because of its vast sales volume, which results in more significant revenues.
Here’s a discussion of their price strategy from a business and marketing perspective:
- Value-Based Pricing: Havmor may employ a value-based pricing strategy, where the prices of their ice cream products are set based on the perceived value they offer to customers. This involves considering factors such as product quality, unique flavors, and brand reputation.
- Competitive Pricing: In the highly competitive ice cream industry, Havmor is likely to monitor the prices of its competitors closely. They may adjust their prices to remain competitive while maintaining profitability.
- Product Differentiation: Havmor may price its products strategically based on their features and uniqueness. Premium and innovative flavors or specialty products could be priced higher, while standard or more common flavors might be priced more competitively.
- Promotional Pricing: To drive sales and create excitement, Havmor may employ promotional pricing strategies. This could include limited-time discounts, “buy one, get one free” offers, or seasonal promotions. Such tactics can stimulate demand and encourage customers to try new flavors or visit Havmor outlets more frequently.
- Dynamic Pricing: Havmor may also use dynamic pricing strategies, especially for online sales or delivery services. Dynamic pricing involves adjusting prices based on demand, time of day, or location. For instance, they might offer discounts during off-peak hours to incentivize customers to order online.
Havmor Promotion Strategy
Havmor has dedicated its journey to its motto Achchai, Sachchai, Safari and now Navy Su Che has been added to it. The motto defines the standards maintained by brand in terms of hygiene and quality of life. Havmor has participated in several promotional campaigns to make its presence known in every part of India.
Havmor employs a multi-faceted promotion and marketing strategy to engage with a younger audience, including social media campaigns and influencer partnerships. They also utilize seasonal promotions and limited-edition flavors to create excitement and drive sales. Additionally, Havmor prioritizes customer loyalty through rewards programs and discounts, fostering a solid and enduring customer base.
It recognises that these are competitive times and promotional campaign activities are necessary to create positive brand awareness amongst its customers. It has used advertising tools like radio, shop hoardings, and newspapers to increase its visibility in the market. Havmor has been the recipient of various awards and trophies like Times Food Award in the year 2008 in the category of Best Ice Cream by Times of India.
Some Recent Video ads and Print ads of Havmor are:
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