Marketing Mix of Koko Krunch and 4Ps (Updated 2024)

The Marketing mix of Koko Krunch analyses the 4Ps of Koko Krunch, which includes the Product, Price, Place, and Promotion of Koko Krunch. Koko Krunch is a brand owned by Nestle. It is a combination of cereal and chocolate milk intended for children. The brand is associated with the food industry. It is safe to eat and is periodically monitored by international food organizations to see that all directives are followed religiously. Koko Krunch is a vegetarian product whose ingredients are labeled on its packaging, expiry date, and country of origin. Its main competitors are as follows-

• Cornflakes from Kellogg’s
• Quaker Oats and Cookie Crisp from General Mills

About Koko Krunch

• Type: Breakfast cereal
• Industry: Food and beverage
• Founded: 1993
• Founders: Nestlé
• Headquarters: Vevey, Switzerland
• Area served: Worldwide
• Current CEO: Mark Schneider
• Number of employees: 273,000
• Major products: Koko Krunch, Nesquik, Cheerios, Lucky Charms, Frosted Flakes

Koko Krunch Product Strategy

Nestle is a leading food product company with a qualitative product portfolio. Koko Krunch is one of its famous food items that is easy and quick to make. It is a yummy cereal with the taste of rich chocolate and is a processed food served with milk at breakfast.

The main ingredient of Koko Krunch is whole grain and also includes Calcium, B Vitamins, Iron, Folic Acid, C Vitamins, fiber, and seven vital minerals. It is a food item for personal consumption and serves as a nutritional product that helps lower the risk of diseases like cancer and diabetes. This staple item is a generic product available in different pack sizes like a 330 gm pack and a school pack for children. Mothers choose Koko Krunch for their children as a healthy and tasty cereal for breakfast.

The product mix of Koko Krunch in 2023 is as follows (Source)

1. Original Koko Krunch: The classic chocolate-flavored wheat curls are known for their crunchy texture and rich chocolate taste.
2. Koko Krunch Duo: A variation combining the original chocolate flavor with white chocolate, offering a mix of two flavors in one bowl.
3. Koko Krunch with Added Nutrients: Some versions of Koko Krunch come fortified with additional vitamins and minerals to enhance its nutritional value. This might include vitamins such as Vitamin D, B Vitamins and minerals like iron and calcium.
4. Koko Krunch Cereal Bars: These snack bars made with Koko Krunch cereal offer a convenient on-the-go snacking option with the same chocolate flavor.
5. Limited Edition Flavors: Nestlé occasionally introduces limited-edition flavors or variations of Koko Krunch to attract customers or to coincide with special events or seasons.
6. Koko Krunch Mini Packs: Smaller, individual serving-sized packages of Koko Krunch, ideal for single servings or inclusion in packed lunches.
7. Koko Krunch Multi-Grain: A variant with additional grains, such as oats or barley, for a different texture and potentially more fiber content.

Koko Krunch Place Strategy

Koko Krunch has a dynamic presence that has spread to several countries worldwide, especially in Southeast and Middle-East Asia, like Malaysia, Japan, and Bangladesh. It has an intensive network for distributing its products in the worldwide market. Koko Krunch takes the help of the distribution channel of its parent company Nestle, and uses its resources to gain maximum advantage; it includes wholesalers, retailers, and consumers, along with efficient salespersons and good transportation services.

It is a consumer product readily available at convenience stores, discount stores, food bazaars, supermarkets, hypermarkets, shopping malls, and corner stores. It has a website that offers its products via online shopping.

Koko Krunch Place Strategy is as follows:

1. Wide Retail Distribution: Koko Krunch is typically available in many retail outlets, including supermarkets, grocery stores, and convenience stores, ensuring easy accessibility for consumers.
2. Online Presence: The product is also available through various e-commerce platforms, catering to the growing trend of online shopping and offering convenience for customers who prefer to shop online.
3. International Availability: As a product of Nestlé, Koko Krunch is distributed in multiple countries, making it accessible in diverse international markets and adapting to local tastes and preferences where necessary.
4. Strategic Placement in Stores: Koko Krunch is often strategically placed in stores at eye level in the cereal aisle or near other children’s products to maximize visibility and appeal to its target demographic.
5. Promotional Displays: The brand frequently uses promotional displays and in-store marketing strategies, like end-of-aisle stands and special signage, to attract attention and encourage impulse purchases.

Koko Krunch Pricing Strategy

Koko Krunch occupies a strong position in the monopolistic market, where competition is a dominant force because of product differentiation. It belongs to an elastic demand market, and a significant change in quantity accompanies a price change. Koko Krunch has a research team that keeps an eye on variable and fixed costs and determines the actual selling price of the product to gain maximum revenues.

The brand has adopted a profit-oriented pricing policy, selling its products at reasonable rates to garner maximum profits. It has kept its prices at par with similar products to avoid losing its customers’ loyalty. The brand has targeted mothers as potential customers as they are the decision-makers at home. If she feels the product benefits her family, she will not hesitate to shed even extra bucks for it, but thankfully, the brand is available at inexpensive rates.

The pricing strategy for Koko Krunch, Nestlé’s popular breakfast cereal, reflects a blend of competitive positioning and value-based pricing. Here’s an expert breakdown:

1. Competitive Pricing: Koko Krunch is priced competitively within the cereal market. Nestlé carefully benchmarks its pricing against key competitors to ensure that Koko Krunch remains an attractive choice for consumers comparing options within the cereal aisle.
2. Value Perception: The brand focuses on creating a perception of value for money. This is achieved through the quality of ingredients, taste, and the nutritional benefits offered, justifying the price point in the eyes of the consumer.
3. Psychological Pricing: Nestlé may employ psychological pricing strategies, such as setting the price slightly lower than a round number (e.g., $4.99 instead of $5.00). This approach can make the product appear more affordable and influence consumer buying behavior.
4. Promotional Pricing: Temporary price reductions, coupons, and special offers are often used to stimulate sales. These promotions can attract price-sensitive customers and can also encourage bulk purchases.
5. Price Tiering: Nestlé might offer Koko Krunch in different sizes or package types, each priced differently, to cater to various consumer segments. This strategy allows the brand to attract budget-conscious consumers and those willing to pay more for larger or specially packaged products.

Koko Krunch Promotion Strategy

Koko Krunch is an easily identifiable brand because of its unique logo, name, and mascot, the Koala. Its tagline is Great Chocolatey Taste. It has adopted an extensive marketing policy to promote its brand name. The brand has decided to utilize newspapers and the internet as its primary advertising and sales promotion tools because they have a wider customer reach and can quickly penetrate any area. The brand sends direct mail to users regarding any relevant information and offers.

Its ads are displayed via billboards at popular and populated places for maximum coverage and visibility. It also retains customer loyalty by offering bonus products and discounts on actual prices. It has even adopted a push-and-pull strategy to increase its sales and profits via good promotion. Koko Kr nch has been the recipient of several awards and recognition. In 2007, it was awarded the Most Trusted Brand by Readers Digest.

Koko Krunch’s promotion strategy includes:

1. Engaging Advertising Campaigns: Utilizing vibrant and kid-friendly advertising across multiple channels like TV, online platforms, and print media to capture the interest of its young target audience.
2. In-Store Promotions and Packaging: Eye-catching in-store displays and creative packaging designs attract attention and encourage impulse purchases at the point of sale.
3. Collaborations and Sponsorships: Partnering with popular children’s brands, characters, or events for co-branded marketing efforts and sponsorships to enhance brand visibility and appeal.

Some Recent Video ads and Print ads of Koko Krunch are:

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