What is a moment of truth (marketing MOT)? Moment of Truth marketing refers to the type of marketing that takes place at the moment when…
The Pareto Principle – Meaning, Examples, Advantages and Application
The Pareto Principle states factually that 80% of consequences are a result of only 20% of the causes. The principle has been derived from the…
What is Unfair Dismissal – Definition, Meaning, Application and Examples
Unfair dismissal as the name suggests is a dismissal that is unfair, which means a termination without a valid reason and which does not comply…
What are the Characteristics of Quantitative Research?
No matter whether you belong to a management field or science field, you must have come across quantitative research once in your life. People quite…
What is Upselling? Difference between Cross-Selling and Upselling
What is Upselling? Upselling is the practice of convincing a customer to purchase a more expensive version of a product than they originally intended. This…
Why is Work Life Balance Incredibly Important in Todays world?
Work-life balance is a term that signifies a perfect balance between personal and professional life in a way that one does not infringe on the…
The Importance of Supply Chain Management
Supply chain management is the available network of business entities, and the people involved in that work to create finished goods out of raw materials…
Zero-sum Game – Definition Meaning and Types
A zero-sum game is defined as a mathematical demonstration where the loss of the other party balances the gain of one party. In the end,…
What is Mass Communication? Definition & Career Opportunities in 2023
Mass Communication is a vast field that involves disseminating information to a large audience through various media channels. This can include television, radio, newspapers, magazines,…
30 Leadership Qualities that make Great Leaders
Leadership quality is the quality of leading others. Leadership is the method of social influence where one person supports and leads the other members in…
Importance Of Computers – Education, Business, Health, Entertainment
Computers became popular when microcomputers entered the market in 1977. After that, there was no looking back. With the introduction of microcomputers, personal computers became…
11 Characteristics of Qualitative Research
Qualitative research is scientific research used to collect non-numerical data through different qualitative research methods like observational methods, Face-to-Face interviews, case studies. Qualitative research methods…
Grace Period – Definition, Meaning and Examples
A grace period is defined as the extra time that is given to someone to complete his task after the expected completion date. During this…
Importance of Customer Service
Providing quality customer service is a must for any business, as it leaves customers with a positive impression. Unfortunately, in the past, this important element…
10 Causes of Unemployment – Reasons for Unemployment
Unemployment has become a rising concern in the economy and there are many Causes of unemployment which are all studied in this article. In today’s…
