The difference between advertising and publicity lies mainly in their cost, control, and purpose. Advertising is a paid communication strategy corporations use to persuade potential…
SWOT Analysis of Asda (Complete SWOT Matrix and Analysis)
Asda is a popular retail industry. It is a British supermarket retailer that was formed during the year 1949 and is headquartered in Leeds, West…
Secondary Market – Examples, Types, Tools, and Players
What is the Secondary Market? The Secondary Market is where investors trade securities they already own. It is also called the aftermarket and is often…
Operational Efficiency: Meaning, Examples, and 15 Tips
Operational efficiency is defined as the ability of a business entity to deliver products and services cost-effectively while ensuring its high quality. It is also…
What is Market Orientation: Definition, Examples, Pillars, and Advantages
What is Market orientation? Market orientation is defined as an approach of a business entity that identifies the needs and wants of its target audience…
What is a Design Brief and How to Write it in 9 Easy Steps?
A design brief is an essential part of the design process, as it provides you and your designer with a clear direction for the project….
Operational Plan: Meaning, Limitations, Types, and how to Develop one?
An operational plan is defined as a plan that is set in motion to establish, increase, and improve the daily operations of a business entity….
What is Media Relations? Definition and Strategy
What are Media Relations? Media relations is the practice of managing the spread of information between an individual or an organization and the media. The…
Critical Path Method: Meaning, Steps, Benefits and Disadvantages
The critical path method is also referred to as CPM and is considered a network analysis algorithm used about controlling and planning of routine projects….
What is Retailing? Unique Ideas of Retail Businesses
Retailing is a process of distributing goods where the seller buys products from the manufacturing firms or manufacture the goods themselves and sells goods to…
SWOT Analysis of BHEL (Bharat Heavy Electricals Limited)
Bharat Heavy Electricals Limited (BHEL) is an electrical equipment industry that was formed during the year 1964 and is headquartered in New Delhi, India. It…
Interview Techniques: What are these & the Types of Interview Techniques
Interviews are a part of the hiring process as it gives an in-depth impression of the applicant to the interviewer. It is vital to get…
Cross-Functional Team: Meaning, Limitations, Factors, and Advantages
Cross-Functional team is defined as a workgroup that includes employees from different levels of an organization having different skills and knowledge collaborating for completing a…
Secondary Industry: Meaning, Types, Characteristics, and Examples
Secondary industry is defined as the industry that deals with the raw materials effectively collected by the primary industry so that they can convert them…
Retail Store Location: Importance, Types, & Tips to have a Good Location
Having a good location for retail is one of the crucial impacts in the case of the marketing strategy of retail because many of the…
