A pressure group is a group that consists of like-minded people who work together to influence or to persuade a government or people in authority…
Price Competition: Meaning, 6 Types, Advantages, and Disadvantages
Price competition is a form of competition by which a product or service can compete with other products or services in the market only on…
Loss Leader: Characteristics, Examples, Advantages, and Disadvantages
A loss leader is classified as a pricing strategy where the product is sold at a lower price than the existing market price in order…
What is Product Launch – Examples, Types, Advantages
A product launch is an event which is organized to launch a product in the market. The product can be completely new or can be…
Sales Canvassing: Meaning, Strategy, Tips, Advantages, & Disadvantages
. Sales canvassing can be defined as a sales activity where you make the first contact with the prospect without prior appointment. Sales canvassing can…
Marginal Product: Definition and Examples of Marginal Product Explained
The marginal product, according to economics, is defined as the change in the output, which is a result of increasing one more unit of relevant…
What is Trade Show Marketing? Best Practices, Steps, and Examples
Trade shows offer the opportunity to market products or services directly to potential customers, partners, and influencers. Trade show marketing is a specialized form of…
Qualitative Research: Meaning, and Features of Qualitative Research
Qualitative research is defined as a method in which scientific method is used to collect non-numerical data, to determine and understand attributes and behavior of…
Strategic Alliance: 4 Types, Examples, Advantages, and Disadvantages
A strategics alliance can be defined as an agreement between two or more companies to achieve common business goals by sharing their strengths and resources….
Types of Listening: What it is, and 18 Different Type of Listening
Listening can be defined as a process of receiving information in the form of sounds or action and reacting or responding to that information through…
Break-even Point: Meaning, Advantages, Disadvantages and Examples
The breakeven point is defined as the point where both total expenses and total revenues are equal to each other. It is the production level…
Technical Specifications: Importance & How to write Technical Specification
A technical specification is an important document of every business project which contains detailed information for the technical requirements. A project manager needs to get…
Types of eCommerce & different types of eCommerce Businesses Platform
Ecommerce is a term used for selling and buying products and services over the internet platform. It also referred to as electronic commerce or internet…
What are Trade Shows? Best Trade Fairs, Exhibitions & Shows in 2025
Trade shows are events where businesses from different industries meet to showcase their products and services, network with potential customers and partners, collect customer feedback,…
Competition in Marketing : Meaning, and the Types of Market Competition
Businesses vying for the attention of the same customers are known as competition in marketing; it’s a fierce race to demonstrate value and stand out…
