The term retail stands for selling goods from a particular location. In the process of retailing, the job of a retailer is to play the…
Retail Marketing Mix and the 7 P’s of the Retail Mix
Retail marketing mix refers to the variables that a retailer can use in variable methods to arrive at an effective marketing strategy to attract his…
Matrix Organization: Structure, Types, Examples, and Advantages
Matrix organization is defined as a complex structure implemented by business organizations. In most cases, the business entity follows a hierarchy system but here, the…
Departmentalization: Meaning, Objectives, Types, Examples & Advantages
Departmentalization is defined as a process that groups activities into different departments. These departments are created so that tasks can be performed by specialization within…
Decision Matrix: Meaning, Examples, and How to use a Decision Matrix?
A decision matrix is defined in simple terms as a table that helps to evaluate a set of criteria against a set of options. It…
Merchandise Planning: Components, Importance, and Process
Merchandise planning refers to an approach based on data to select, buy, present, and sell merchandise to consumers so that the maximum rate of investment…
Operating Cycle: Meaning, & How to Reduce the Longer Operating Cycle?
Operating cycle is defined in terms of the average time an organization takes between spending money for operational activities and later collecting the amount of…
Matrix Management – Definition, Challenges and Types
Matrix management is defined as an organizational structure where some of the employees report to one or more than one leader at the same time….
Difference between Advertising and publicity
The difference between advertising and publicity lies mainly in their cost, control, and purpose. Advertising is a paid communication strategy corporations use to persuade potential…
SWOT Analysis of Asda (Complete SWOT Matrix and Analysis)
Asda is a popular retail industry. It is a British supermarket retailer that was formed during the year 1949 and is headquartered in Leeds, West…
Secondary Market – Examples, Types, Tools, and Players
What is the Secondary Market? The Secondary Market is where investors trade securities they already own. It is also called the aftermarket and is often…
Operational Efficiency: Meaning, Examples, and 15 Tips
Operational efficiency is defined as the ability of a business entity to deliver products and services cost-effectively while ensuring its high quality. It is also…
What is Market Orientation: Definition, Examples, Pillars, and Advantages
What is Market orientation? Market orientation is defined as an approach of a business entity that identifies the needs and wants of its target audience…
What is a Design Brief and How to Write it in 9 Easy Steps?
A design brief is an essential part of the design process, as it provides you and your designer with a clear direction for the project….
Operational Plan: Meaning, Limitations, Types, and how to Develop one?
An operational plan is defined as a plan that is set in motion to establish, increase, and improve the daily operations of a business entity….
