What are Media Relations? Media relations is the practice of managing the spread of information between an individual or an organization and the media. The…
Critical Path Method: Meaning, Steps, Benefits and Disadvantages
The critical path method is also referred to as CPM and is considered a network analysis algorithm used about controlling and planning of routine projects….
What is Retailing? Unique Ideas of Retail Businesses
Retailing is a process of distributing goods where the seller buys products from the manufacturing firms or manufacture the goods themselves and sells goods to…
SWOT Analysis of BHEL (Bharat Heavy Electricals Limited)
Bharat Heavy Electricals Limited (BHEL) is an electrical equipment industry that was formed during the year 1964 and is headquartered in New Delhi, India. It…
Interview Techniques: What are these & the Types of Interview Techniques
Interviews are a part of the hiring process as it gives an in-depth impression of the applicant to the interviewer. It is vital to get…
Cross-Functional Team: Meaning, Limitations, Factors, and Advantages
Cross-Functional team is defined as a workgroup that includes employees from different levels of an organization having different skills and knowledge collaborating for completing a…
Secondary Industry: Meaning, Types, Characteristics, and Examples
Secondary industry is defined as the industry that deals with the raw materials effectively collected by the primary industry so that they can convert them…
Retail Store Location: Importance, Types, & Tips to have a Good Location
Having a good location for retail is one of the crucial impacts in the case of the marketing strategy of retail because many of the…
Reverse Auction: Meaning, Types, Steps, Benefits, and Disadvantages
A reverse auction is defined as an auction where the traditional roles of both the seller and buyer have reversed hence the name. In this…
Charismatic Leader: Meaning, Best Practices, Characteristic & Advantages
The leadership position in any organization is the center of power. All the power, authority, and resources gravitate to this position. The leaders are those…
Optional Product Pricing: Meaning, Advantages, and Disadvantages
Optional Product Pricing is a method to determine product costs where a business sets a low cost for its most basic product and then profits…
Tacit Knowledge: Meaning, Characteristics, Examples, and Advantages
Tacit knowledge is defined as the knowledge that is very difficult to impart to another individual either by telling him or writing it down. Several…
What is Time to Market? Definition, Importance, & Best Ways to Reduce TTM?
Definition: Time to Market (TTM) is the total length of time required to develop a product from its conception to its actual availability in the…
What is Viral Marketing? Examples & Techniques to Use in 2025
In 2023, viral marketing is more important than ever. Brands and marketers strive to create campaigns that resonate with audiences and have the potential to…
Predatory Pricing: Effects, Advantages, Disadvantages and Examples
Predatory pricing is defined as a strategy where a product or even a service is set at such a low price that it drives most…
