Unsought goods are those items that a buyer has no knowledge about and hence did not think of making a purchase. Consumers perceive certain things…
Data Mining In Retail: Applications and Six Phases in the Life Cycle
Retail trade is one of the most competitive markets in the whole world, and retailers use various tactics to survive in this cut-throat competitive market….
What is a Private Label? How Does Private Labeling Work?
Private labeling is an excellent opportunity for businesses to create their own unique brand of products without investing in production and manufacturing. It’s a great…
7 Differences between Business Development and Sales
It is not surprising that people get confused with the concepts of sales and business development because these two activities usually work nearby each other…
Seed Funding: Meaning, Process and 7 Steps
What is Seed Funding? Seed funding is the early stage financing of a startup. This type of funding is typically used to finance the initial…
Generational Marketing: How to Target Every Generation
Implementing generational marketing strategies is becoming increasingly crucial for organizations to target and understand the needs of various age groups accurately. There are many ways…
Research brief: Meaning, Components, Importance & Ways to Prepare
Have you ever faced a situation where a researcher has not exactly given the results that you require? Have you ever discussed research as what…
Personality Traits – Meaning and Examples
Personality traits are characteristics which separate an individual from the others. Personality traits of a person reflect the distinctive characters such as emotions, feeling, behavior,…
Reinforcement Theory of Motivation
Definition The Reinforcement theory is considered as motivational theory and is defined as the process of molding for shaping the behavior of an employee by…
Markdown Pricing – Different Types of Markdown Pricing Explained
Making changes in your business strategies with the change of the market trend is important to stay relevant. Retailers must keep themselves up to date…
Coupon Pricing: Where to Distribute and How to Design your Coupons
Designing coupons is an effective way to display your creative side. But there is one thing certain that all coupons should contain some features on…
Management By Exception: Accountability, Meaning, Advantages, & Disadvantages
The role of a manager is significant in an organization. He is responsible for the smooth flow of work in the organization. This requires his…
Interpersonal skills: Meaning, Importance and How to improve them
Often the skills that are required to deal with people or manage people is known as people skills or soft skills or also termed as…
Sales Campaign: Basic Elements, Advantages, and Disadvantages
Companies use various tactics to promote their products and boost their sales. Advertising, marketing, free sample distribution, discounts are common tactics used by the companies….
Nominal Group Technique: Meaning, Key differences and 5 Steps
Nominal Group Technique can be defined as a technique to find the solution for the existing problem. Nominal group technique is slightly different from brainstorming…
