Implementing generational marketing strategies is becoming increasingly crucial for organizations to target and understand the needs of various age groups accurately. There are many ways…
Research brief: Meaning, Components, Importance & Ways to Prepare
Have you ever faced a situation where a researcher has not exactly given the results that you require? Have you ever discussed research as what…
Personality Traits – Meaning and Examples
Personality traits are characteristics which separate an individual from the others. Personality traits of a person reflect the distinctive characters such as emotions, feeling, behavior,…
Reinforcement Theory of Motivation
Definition The Reinforcement theory is considered as motivational theory and is defined as the process of molding for shaping the behavior of an employee by…
Markdown Pricing – Different Types of Markdown Pricing Explained
Making changes in your business strategies with the change of the market trend is important to stay relevant. Retailers must keep themselves up to date…
Coupon Pricing: Where to Distribute and How to Design your Coupons
Designing coupons is an effective way to display your creative side. But there is one thing certain that all coupons should contain some features on…
Management By Exception: Accountability, Meaning, Advantages, & Disadvantages
The role of a manager is significant in an organization. He is responsible for the smooth flow of work in the organization. This requires his…
Interpersonal skills: Meaning, Importance and How to improve them
Often the skills that are required to deal with people or manage people is known as people skills or soft skills or also termed as…
Sales Campaign: Basic Elements, Advantages, and Disadvantages
Companies use various tactics to promote their products and boost their sales. Advertising, marketing, free sample distribution, discounts are common tactics used by the companies….
Nominal Group Technique: Meaning, Key differences and 5 Steps
Nominal Group Technique can be defined as a technique to find the solution for the existing problem. Nominal group technique is slightly different from brainstorming…
Conflict of Interest: Meaning, Causes and examples
A conflict of interest is a condition in which a person gas competing for loyalties or interests. It includes an individual who has two relationships…
Market Penetration: Techniques, Advantages and Disadvantages
What Is Market Penetration? Market penetration is a measure of how much of the market for a good or service has been captured by a…
What is Distribution Center: Role, Advantages, and Disadvantages
Distribution centers or warehouses are generally used to store and segregate the incoming raw materials and intended for further processing. The main role of a…
What is Corporate Image and why it is so Important?
A corporate image of a company can be defined as an image that people hold in their mind about the company, its products, and its…
Sales Communication: Different modes, Components and Importance
Sales communication plays an important role in the success of a sales deal. Sales communication keeps the members of the sales team connected, and they…
