What is Neuromarketing? Neuromarketing is an emerging field that combines neuroscience insights with marketing methods. Simply said, it is a method of understanding what makes…
What Is Market Activity? Advantages Of Marketing Activities
The term market activity is used to refer to those particular types of actions which are performed with the primary objective being increasing the sales…
What Is Market Allocation? Benefits Of Market Allocation
The term ‘market allocation’ is used to refer to a type of horizontal trade agreement in which different competitors agree on one single term which…
What is Fair Competition? Definition & Examples
Fair competition is a type of competition that occurs in an open and free market in which there is equitable competition between rival companies on…
10 Types Of Sales Most Commonly Used For Selling
A sales job is most common and one of the most lucrative jobs pursued by almost every person. The basic concept behind this is that…
Types Of Research
Different types of research let marketers, researchers, and businesses gather data and associated information from all involved parties. This helps them find solutions, answer questions,…
Top 14 Kitchen Appliance Brands in the World
The top kitchen appliances vary from type to type. They vary with degrees of cooking and cooling power. Most of the top kitchen appliance brand…
Top 13 Mattress Brands in the World Based on Market Coverage
Mattresses are important for good sleep. When selecting the mattress, it was essential to consider the brand. Many new brands get introduced very often and…
What is the Buyer’s Journey? Definition, Stages, and Examples
The Buyer’s Journey is a term used to describe the cycle of events customers go through when considering purchasing. The journey typically begins with a…
Who Are Early Adopters? Importance and Strategies to Influence them
Early adopters are customers who consider buying a business’s products or services during its initial launch period. They are also known as lighthouse customers. What…
What is a Brand Promise? Examples of an effective brand promise
The brand promise is the unique, enticing, captivating, and enduring idea behind the purpose of the brand’s existence which customers can expect from the brand…
Customer Journey Mapping – Overview, Utility and Tools with Examples
The term customer journey mapping is used to depict the entire experience of a customer while purchasing for goods or services. It is a visual…
Process In Marketing Mix – Concepts & Types Of Processes
The process is part of the marketing mix. It is the part of 7 P’s of the marketing mix or extended P’s of marketing mix….
What are the Working Duties & Job Responsibilities Of A Sales Clerk?
The sales clerk is one of the most important customer-facing staff members of a store. the job of a sales clerk is to help customers…
What is Sales Control? Importance and Process of Sales Control
Sales control ensures the productivity of the sales force and its mechanism varies from companies to companies. Control on sales force keep them alert, creative,…
