Promotion is an important part of marketing. It’s how you get your message out to potential customers and build your brand voice. 2023 is a…
What are Sales Leads? Types, Sources and Advantages
In business sales lead is a person individual or an organization which has shown interest in the product or services of a company. There are…
Top 32 Handbag Brands in the World in 2024
Let’s jump into the exciting world of fancy bags! From Dior and Chanel’s classic beauty to Gucci’s bold looks and the cool, creative designs of…
Porter’s Diamond Model – Concept, Strategy and Examples
Porter’s Diamond model is an economic model that is developed by Michael Porter that aims to highlight and explain on why particular industries or nations…
Top 16 Guitar brands in the world in 2024
Welcome to the fantastic world of guitars! Whether you’re picking up a guitar for the first time or already know your way around a tune,…
3 Main Types of Franchises – 3 Franchise Models
A franchise is a fantastic way to do business. This is because the brand is already established by someone else and because they require distribution…
Beginners Guide to Employee training and development
Training is a program that is conducted by the organization to help an employee to learn new skills or attain knowledge with the main focus…
12 Types Of Management Information Systems (MIS)
A management information system is an advanced system to manage a company’s or an institution’s information system. it is a computerized database to organize and…
Marketing Mix of Wendy’s and 7Ps (Updated 2024)
The Marketing mix of Wendy’s analyses the 7Ps of Wendy’s, including the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Wendy’s. Wendy’s Company…
SOAR analysis – Examples, Model, Concept, and Template
There are many different strategic tools available for a firm which help them in decision making and deciding a way forward. One of them is…
Brand Equity Definition and Importance
Brand Equity is defined as the premium charged by the company for its particular product or service offered as it has a renowned and recognized…
What is Cross-Channel Marketing? Examples and Advantages
Definition: Cross-channel marketing allows firms to reach customers via in-store, social media, email, direct mail, mobile apps, SMS, and more. An example of cross-channel marketing…
What is Website Engagement? Why is it important for online business?
In this article, we will discuss the website engagement metrics which is often a highly debated topic in the blogosphere. For every online business to…
Difference between Strategy and Planning – Strategy versus Planning
In a business environment, planning and strategy are two words that you will come across frequently. It is very important to have a clear understanding…
Difference Between Introvert and Extrovert – Introvert vs Extrovert
Like most of the personality types of human beings, being introvert and extrovert is also not absolute. Still, most of the people, identify their personality…
