Exploratory research is conducted on problems that have not been investigated clearly and there is not much information available on it. the purpose of conducting…
13 Projective Techniques used in Market Research
In this article we discuss various projective techniques which can be used in Market research. However, first let us understand what are projective techniques? What…
6 Main Types Of Marketing Channels Observed in the Business World
Marketing channels are used to make goods and services from the manufacturer to make available for consumers to use. This includes several activities to transfer…
11 Types Of Quantitative Research options that exist for Market Researchers
Quantitative research involves methodical analysis of phenomena by means of collecting quantifiable data and then carrying out mathematical, statistical, or computing techniques. To conduct quantitative…
11 Types Of Propaganda & The Uses Of Each Propoganda
The meaning of term propaganda is the propagation of ideas and information with the intention of causing or intensifying specific attitudes and actions. Propaganda is…
14 Types Of Leadership Most Commonly Observed in Organizations
Leadership is the style of a person who uses power in order to lead other people. A leader is someone who is looked up to…
9 Types of Qualitative Research used by Market Researchers
Qualitative research is concerned with answering ‘why’ questions or ‘How’ questions especially the ones which are meant to understand or comprehend human behavior. The primary…
How To Break The Ice? 15 Tips On Breaking The Ice
How do you deal with new encounters? Are you comfortable in such settings or do you struggle to find the words that would break the…
What is Facebook Mentions? Key highlights of Facebook Mentions
Facebook mentions is an app that is centered around empowering verified superstars on Facebook. With the help of Facebook Mentions, they can interact with their…
What is Cost Reduction? Advantages and Disadvantages
This can be seen as a strategy wherein the company, not out of necessity, but out of sheer want, may undertake Cost Reduction. Unlike Cost…
What is Customer Feedback? 7 Types of Customer Feedback
Feedback from customers is the valuable information, opinions, and comments they share about their interactions with your company, products, or services. This feedback is important…
8 Types of Advertising agencies based on their Function
Advertising agencies are dedicated centres to create and promote advertisements. They are responsible for not only developing advertisements but also executing the entire advertising strategy…
7 Types of After Sales Service to keep your Customer Satisfied
The concept of after sales service is as important as sales. While it does not generate any revenue for the company, it surely does increase…
21 Types Of Journalism most used in Media
The meaning of the term journalism is an activity or a profession to collect information and write for newspapers, magazines, websites or to broadcast it…
13 Types Of Knowledge based on the Source of Knowledge
Knowledge, (for example fact, description, or information), is awareness or understanding of something. Knowledge can be gained through experience or learning, perceiving, or discovering something….
