Segmentation is dividing the similar customer into homogenous groups for the sake of classification and study. Customers are segmented in similar groups based on their…
29 Types Of Questions Used to analyse Data by Businesses
A question is a sentence that seeks an answer for the purpose of collecting information for various reasons like research, a test of knowledge, or…
20 Types of Business Agreements
Agreements are an integral part of the business. Every business will have several Types of agreements in place for the smooth functioning of the organization…
13 Types of Audit – Various types of Auditing used By Companies
Review and investigation of financial statements and reports are called auditing. The reports and statements can be of any nature like revenue reports, expense reports,…
Impact of Social Media on Youth : Positive & Negative Effects of Social Media
In today’s world, all of us are experiencing this thing that social media is developing day by day. Most of the people around the world…
What Is Social Media Promotion? Importance Of Social Media Promotion
Well, if you are in the world of the Internet, then you must be quite familiar with the term social media promotion. One of the…
Brand Management – Definition, Process, Examples and Softwares
Definition: Brand management is a branding process responsible for identifying a brand’s core value and managing it in a manner that the brand value is…
What are Inventory Management Systems? Importance and Types
Inventory, a stock of raw materials and components to be used in manufacturing process or a stock of finished goods held for the purposes of…
What is Outbound Marketing? Concept, Explanation and Examples
When a business is started, one of the most critical needs is to let people know about the products and services so that more customers…
5 Decision Making Styles that help Management
Decision making is a critical process for all the individuals, all the organizations. Every decision tells us something about the person who took it and…
What is Wholesale Marketing? Strategies and Examples
Wholesale marketing is a type of marketing strategy that involves selling wholesale products directly to large retailers, wholesalers, or distributors in bulk. This type of…
What is Meant by Piercing The Corporate Veil?
Starting a limited liability company is always advantageous since directors are not directly liable for any debts that may be incurred by the business. When…
Willingness to Pay: What Is WTP & How To Measure It
A customer’s willingness to pay indicates the highest price they are willing to pay for a product or service. WTP is an important metric for…
What is Brand Philosophy? Importance of having a Brand Philosophy
Brand Philosophy can be defined as the set of values, code of ethics, and principles that define the overall ambience and culture of the organization…
What is Map Pricing and How it helps retailers?
There are various forms of Pricing policies used by manufacturers and retailers to attract customers. However, even though the policies are in place, there are…
