Starting a limited liability company is always advantageous since directors are not directly liable for any debts that may be incurred by the business. When…
Willingness to Pay: What Is WTP & How To Measure It
A customer’s willingness to pay indicates the highest price they are willing to pay for a product or service. WTP is an important metric for…
What is Brand Philosophy? Importance of having a Brand Philosophy
Brand Philosophy can be defined as the set of values, code of ethics, and principles that define the overall ambience and culture of the organization…
What is Map Pricing and How it helps retailers?
There are various forms of Pricing policies used by manufacturers and retailers to attract customers. However, even though the policies are in place, there are…
What is Keystone Pricing? Keystone Pricing Strategy in retail
Oh! Those good old days of retail! The competition not so stiff and the prices soaring high! Quite a golden period, wasn’t it? It was!…
What is a Brand Statement? and 5 Brand Statement Examples
Brand Statement can be defined as the proclamation of your brand ethics and features of your business highlighting the unique selling points as compared to your contemporaries…
What is Brand Strength? 4 Factors that Build Brand Strength
Brand strength is a measurement of how well your brand communicates your value to your customers. It’s determined by the level of trust, loyalty, and…
How to get Customer Testimonials? 9 Customer Testimonial Examples
Testimonials are statements from customers that highlight their positive experiences with a company and the quality of its services or products. They usually come in…
Best 8 Types of Business Ownership
Business is also classified according to ownership, and deciding the type of ownership is one of the most important business decisions. The ownership decisions have…
What is Vrio Analysis? 4 Question Vrio Framework Explained
Vrio Analysis can be defined as an inception of the 4 question framework that focuses on the resources and the capabilities of the organization to…
What is Technology Life Cycle? 4 Stages of Technology Life Cycle
The Technology Life Cycle can be defined as how the technology and its processes affect the business processes and impact the entire life cycle of…
The Six Box Model by Marvin Weisbord – Six Box Framework
The framework of the Six Box Model by Weisbord was developed by Marvin Weisbord and the specialty of this model is that it helps the…
What is Vertical Marketing System? Types & Examples
Definition: A vertical marketing system refers to a coordinated approach where the producer, wholesaler, and retailer of a product or service work together as a…
Who is an Account Manager? Role of an Account Manager
To understand the Account Manager, one must first know what an account is. The term Account has different meanings in financial as well as business…
What is Value Based Management? Process of Value Based Management
The Value Based Management was developed by the leading management consultants McKinsey & Company and has a comprehensive approach to the value based management based…
