Uptime is a measure of the time an electronic machine (a computer) has been up and working. Uptime monitoring is very useful as it helps…
What is an incentive scheme?
Also referred to as an incentive program, an incentive scheme is a formal scheme that is usually put to use when a company wishes to…
Classical Management Theory
Ask any veteran who has spent his entire career managing workers in a factory and he will tell you that the principles of management outlined…
Marketing strategy of Calvin Klein
American fashion house and luxury goods manufacturer established in 1968 which specialises in leather, lifestyle accessories, home furnishings, perfumery, watches and ready to wear luxury…
Types of Businesses
There are various types of businesses. These types vary based on who owns the business, what the business does in the market and how it…
Who is a Brand Consultant
Who is a Brand Consultant? A brand consultant is someone who helps organizations create and maintain a strong and consistent brand identity. Brand consultants are…
Marketing Strategy of Pantene
Pantene is owned by Procter & Gamble and is an American Brand of hair care products. The name Pantene is based on Panthenol which is…
Top Nestle Competitors (Updated in 2023)
The top Nestle competitors are Mondelez, MARS, Kraft Foods, Danone, Hershey’s, Heinz, Unilever and others. Nestle is an eminent food and drink company located in…
Marketing Strategy of Tata Motors
Headquartered in Mumbai Tata Motors (formerly known as TELCO acronym form for TATA Engineering and Locomotive Company) are an Indian multinational automotive manufacturing company and…
What is a Fragmented Market?
A fragmented market is one in which no single entity dominates the industry. It is distinguished by many small and medium-sized firms vying for customers…
What is a Captive Market? Definition, Examples
What is a Captive Market? A captive market is one in which a few sellers or suppliers control the distribution of specific commodities. In a…
Kellogg’s Competitors (Updated in 2023)
The top Kellogg’s Competitors are General Mills, Mondelez International, Kraft Heinz, J M Smucker, Ingredion, Quaker Oats Company, Nestle and others. Kellogg is an international…
What is Geodemographic Segmentation?
Geodemographic segmentation is a market analysis technique that categorizes consumers into specific groups based on their shared demographic and geographic traits. It is a powerful…
What is Brand Character?
Brand Character can be defined as the set of human attributes and characteristics associated with the brand giving it a unique personality and recognition in…
Top 10 KitKat Competitors (Updated in 2023)
The top KitKat competitors are Cadbury, Ferrero Rocher, Mondelez Brands, Mars, Nestle, Hershey’s, Ricola and others. KitKat is a popular confectionery company that is headquartered…
