Headquartered in Mumbai Tata Motors (formerly known as TELCO acronym form for TATA Engineering and Locomotive Company) are an Indian multinational automotive manufacturing company and…
What is a Fragmented Market?
A fragmented market is one in which no single entity dominates the industry. It is distinguished by many small and medium-sized firms vying for customers…
What is a Captive Market? Definition, Examples
What is a Captive Market? A captive market is one in which a few sellers or suppliers control the distribution of specific commodities. In a…
Top 17 Kellogg’s Competitors & Alternatives in 2025
The top Kellogg’s Competitors are General Mills, Mondelez International, Kraft Heinz, J M Smucker, Ingredion, Quaker Oats Company, Nestle and others. Kellogg is an international…
What is Geodemographic Segmentation?
Geodemographic segmentation is a market analysis technique that categorizes consumers into specific groups based on their shared demographic and geographic traits. It is a powerful…
What is Brand Character?
Brand Character can be defined as the set of human attributes and characteristics associated with the brand giving it a unique personality and recognition in…
Top 10 KitKat Competitors & Alternatives in 2025
The top KitKat competitors are Cadbury, Ferrero Rocher, Mondelez Brands, Mars, Nestle, Hershey’s, Ricola and others. KitKat is a popular confectionery company that is headquartered…
What is Cost Advantage?
There are various strategies which can be used by companies to gain market share and acquire new customers. Suthe ch strategies are known to give…
Scientific Management Theory of Frederick Taylor Explained
Before the commencement of the first World War, imperialism had reached its zenith and there was a high focus on increasing economic efficiency from existing…
What is meant by being Brand Conscious? How to target such customers?
The concept of Brand Conscious can be defined as the awareness of the brand and it’s products offerings that are quite distinctive from the other…
What is Sponsorship Marketing?
Whenever you watch a TV reality show, I am sure that you must have noticed the anchors announce a series of names or at least…
What is the Stakeholder Theory Strategy ?
Stakeholder Theory is a theory of management that concerns itself with matters related to morals and ethics in running a business. Ian Mitroff, in his…
What is Guaranteed Maximum Price? Know How GMP Contracts Work
A Guaranteed Maximum Price (GMP) construction contract sets the maximum project cost. It is a contract between a contractor and the project owner that specifies…
Top 15 Companies in France in 2025
Let’s take a fun trip through France’s business world! From the fancy world of LVMH, full of incredible bags and perfumes, to the intelligent tech…
What is the Importance of Marketing Strategy in 2025?
A successful marketing strategy is essential for any business. It helps to ensure that resources are dedicated to the right initiatives and that valuable customer…
