For decades, women have been an essential force of progress behind every type of entrepreneurial endeavor. Top female entrepreneurs have been making history in the…
Top Cement Brands by Net Sales in India
The top cement brands in India have managed to create a distinct place for themselves in the global cement industry because of high-quality cement, vast…
Brand Journalism: Definition, Importance and Examples
What is Brand Journalism? Brand Journalism refers to a type of marketing that focuses on creating content that looks, feels, and reads like traditional journalism….
What is a Commercial? Definition and Types
What is a Commercial? A Commercial is a type of advertisement done by businesses with the main purpose of promoting products and services to people….
Oligopoly: Definition, Characteristics, Types and Examples
The characteristics of an oligopolistic market structure include interdependent decisions, a kinked demand curve, and competitive behavior among firms. Interdependence means that each firm takes…
Cash Cow: Definition, Advantages and Disadvantages
A cash cow is a product or service or venture that is involved in generating huge profits is also utilized for making money by supporting…
What is Competition? Definition, Meaning and Types
Competition is an important aspect of the business. It keeps businesses on their toes and forces them to innovate and improve their products and services….
Market Structure: Definition, Features, Types And Examples
What is Market Structure? Market structure refers to the organization and characteristics of different industries and how they compete for products and services. It considers…
Brand Differentiation: Definition, Examples, Steps and Importance (Updated 2024)
What is Brand Differentiation? Brand differentiation creates a brand identity that sets the brand apart from competitors. Brand differentiation helps brands charge premium prices and…
Employee Empowerment: Definition, Types and Benefits
What is Employee Empowerment? Employee Empowerment is the process of providing employees with the tools and resources they need to get their work done effectively….
Ballpark Figure: Definition, Meaning
A Ballpark figure is a rough approximation of what the actual value could be. For example, a manufacturer might ask his manager- “I know we…
Book-To-Bill Ratio: Definition, Examples and Calculation
What is Book-To-Bill Ratio? Book to bill ratio is the ratio of orders received to the orders shipped to measure the demand and supply gap…
Hard Copy vs Soft Copy (Key Differences)
Hard Copy refers to a physical copy of a document, as opposed to a digital or electronic version. Hard copies are traditionally printed on paper….
E-Business: Definition, Meaning, Types and Components
E-business (short for electronic business) is the conduct of business processes on the internet. These e-business processes include buying and selling products, servicing customers, and…
Deep Pockets in Business: Definition and Meaning
In business, the term “deep pockets” is used to describe a company or individual with a lot of money. Deep pockets can be used to…
