Brand Characteristics are the core values and fundamentals that showcase the true essence of the brand. They are a set of attributes that are identified…
Top 30 Skincare Brands in The World in 2024
The current global skincare market is estimated at 155+ billion US dollars and is expected to reach 190+ billion USD within the next few years….
SWOT Analysis of Donna Karan New York
DKNY was pioneered by Donna Karan became synonymous with New York and it takes inspiration from the attitude and energy of the city. She started…
What is Brand Competition?
Brand Competition can be defined as the rivalry between the companies offering the similar line of products or services in the same target market and…
Top Colgate competitors (Updated in 2023)
The top Colgate Competitors are Crest, Sensodyne, Pepsodent, Close up, Oral-B, Aim, Aquafresh and others. Colgate is a well-known brand of personal care that is…
What is Manufacturer Branding?
To understand manufacturer brand, let us divide the phrase Manufacturer branding into two. Dealing with the manufacturer at first, a manufacturer is someone who is…
Top Lakme Competitors (Updated in 2023)
The top Lakme competitors are M.A.C, L’Oreal, Maybelline, Covergirl, Colorbar, Revlon, Avon and others. Lakme, owned by Hindustan Unilever is a famous Indian cosmetic brand….
What is Brand Communication?
Definition of Brand Communication Brand Communication is an important part and tool of brand management by which the companies inform, persuade, enlighten, teach, remind, and…
Top Johnson & Johnson Competitors (Updated in 2023)
The Top Johnson & Johnson competitors are Pfizer, Novartis, Glaxo Smith Kline, Bayer, Merck, Abbott, Roche and others. Johnson & Johnson is American multinational pharmaceutical…
Pepsi Competitors (Updated in 2023)
The top Pepsi competitors are Coca-Cola, Dr. Pepper Snapple, Red Bull, Dabur Real juice, Mondelez, General Mills, Kellogg’s and others. The company, PepsiCo manufactures Pepsi…
What is differential pricing?
As the name itself states, differential pricing refers to different prices applied in the market based on various factors such as geography, external environment or…
ITC Competitors (Updated in 2023)
The top ITC Competitors are HUL, P&G, Nestle, Godrej Consumer Products, Godfrey Philips India Ltd, Danone, Coca-Cola, Colgate and others. An Indian company based out…
Top Nivea Competitors (Updated in 2023)
The top Nivea Competitors are Vaseline, Ponds, Clinique, Johnson and Johnson, Lakme, Dove, Olay and others. A famous skin care brand, Nivea was established in…
Top Emirates Competitors (Updated in 2023)
The top Emirates competitors are Etihad Airways, Qatar Airways, Lufthansa, Fly Dubai, Malaysia Airlines, Turkish Airlines, Saudi Arabian Airlines and others. Emirates Airlines is a…
What is Classified advertising?
Advertising is a tool of marketing that is used to create awareness about a product or service. Since firms often count on advertising for their…
