Behavioral targeting is a type of online advertising that monitors and assesses user behavior on the internet. It employs information collected from websites, apps, and…
What is Price Transparency?
In the world of business, the role of the component ‘price’ is of utmost importance. No matter the amount of marketing effort or promotional campaigns,…
Top Wine Brands across the globe 2025
Top wine brands in the world in are the ones producing high-quality wines in prestigious winemaking regions of the USA, France, Spain, Germany and Italy….
Top 10 Dairy Companies and Brands in the World in 2025
Top Dairy Companies and brands in the World in are flourishing at an incredible rate and showing stellar performances in terms of higher brand valuation,…
What is selling cost – Factors and Components of Selling Cost
According to the dictionary of marketing, selling cost refers to the expenditure, which is done by a company. This includes the promotion as well as…
What is Micro Environment in Business? Definition & Factors
Definition: Micro environment is the immediate environment of a business, which includes factors like employees, customers, competitors, suppliers, marketing intermediaries, etc, and can influence daily…
What is Carryover Effect or Carry-over Effects?
A carryover effect is an effect which is carried over from one condition to another over a period of time. Carry-over effect happens in Advertising…
Top 20 TV Channels in the world in 2025
TV is fantastic, right? It’s like a magic box that brings all sorts of cool stuff into our homes. Sports, cartoons, adventures, and even learning…
Top 17 Boeing Competitors & Alternatives in 2025
The top Boeing competitors are Airbus, Lockheed Martin, General Dynamics, Northrop Grumman, Raytheon Company, GE Aviation, Safran and others. Boeing is one of the world’s…
Interpersonal roles in management
If you are reading this, chances are that you have a hunch that the roles we play in daily life at home are the same…
Top 19 Cisco Competitors & Alternatives in 2025
The top Cisco competitors are Juniper, Alcatel – Lucent, HP, Aruba, Huawei, Arista, VMWare and others. Cisco is an international technology leader and innovation company…
Concept of Product Class
To understand the concept of Product Class, it becomes essential to first understand what exactly a “product” is. A product can be defined as anything…
Top 20 Home Depot Competitors & Alternatives in 2025
The top Home Depot competitors are Target, Lowe’s, JC Penney, Walmart, Amazon, Best buy, Staples and others. Home Depot is an American home improvement retailer…
What is Demarketing? Types, Examples & Benefits
Demarketing occurs when a company reduces demand for its product or service due to inadequate supply or excessive promotion and distribution expenditures in some locations,…
Marketing Mix of Vans Retail and 4Ps (Updated 2025)
The Marketing mix of Vans analyses the 4Ps of Vans, including the Product, Price, Place, and Promotions. Vans is a subsidiary of its parent company,…
