The flagship brand of Hindustan Unilever was introduced in the year 1973, after a research scientist in HUL lab discovered that vitamin B3 could prove…
Target Pricing
How is a selling price for any product calculated? The norm for price calculation in any business is generally like this: Calculate all the costs…
Marketing Strategy of Budweiser
Introduced in 1876 this American Brand is the biggest brand of the Anheuser-Busch InBev. in its portfolio. The Budweiser beers are filtered and are available…
Five Methods and Types of Communication (with Tips)
Communication is a very basic and fundamental process for human beings. However, when a brand wants to communicate with their customers, then communication takes another…
Marketing Strategy of Burberry
The global British Luxury brand Burberry, established in the year 1856 has developed a distinctive craftsmanship, design with innovation in place. Headquartered in London the…
How to conduct a Market Survey?
When a company grows larger, then any changes they make affect the customers. Thus, if a company wants to keep their customers happy, they need…
SWOT Analysis of Tresemme
Tresemme is a leading brand of hair care products sold by the company Godefroy Manufacturing Company headquartered in Missouri, St Louis, USA. The brand which…
Marketing Strategy of Heineken
Established in 1864, the brand Heineken is been operating in more than 170 countries globally. The brewing company Heineken International produces pale lager beer which…
SWOT Analysis of Vicco Turmeric
Vicco Turmeric is an ayurvedic face cream manufactured by Vicco Laboratories which is headquartered in Mumbai. Vicco Laboratories which also manufactures other ayurvedic products like…
Marketing Strategy of Ola Cab
The founder of the Cab aggregator which builds up online Marketplace for Taxi, Bhavish Aggarwal started its entrepreneurial venture in the year 2010 when he…
Marketing Strategy of Ferrari
Founded in 1947 by Enzo Ferrari, the Italian masterpiece has been known for its world-class Sports Car Manufacturing. It is one of the world’s leading…
SWOT Analysis of Gmail
Gmail is an email service owned by Google which robust and works on a wide gamut of devices such as computer, laptops, tablets, IoS, and…
Marketing Strategy of Hard Rock Cafe
The theme-based chain of restaurants; Hard Rock Cafe Inc. was founded way back in 1971 by Isaac Tigrett and Peter Morton in London. Initially, it…
SWOT Analysis of MRF
MRF or the Madras Rubber Factory is a well-known tyre producing company in India. It has soon made itself a multinational company and produces the…
What is Share of Wallet (SOW)? Definition & How to Calculate It
Definition: Share of Wallet is the percentage of total spending an existing customer prefers to do with a particular brand. It’s an important revenue-based marketing…
