What is Brand Identity? Brand identity is a unique set of characteristics that distinguish one brand from another. Brand identity includes visuals such as logos,…
Points of Difference (POD): Definition, Types and Benefits
What are Points of Difference? Points of difference are the unique characteristics that distinguish a product or service from other competitors in the market. These…
Decision Making: Definition, Types, Importance and Factors
Decision making is a process of identifying and choosing the best option from a set of available alternatives. It is a cognitive process that involves…
What are Branded Keywords and Why they Matter to your Brand?
What are Branded Keywords? Branded keywords are terms that include the branded name (or variation of the brand name) of a company, product, or service….
Brand Knowledge: Definition, Examples, Elements and Importance
What is Brand Knowledge? Brand knowledge is recognizing and understanding the features, benefits, and value of a brand’s products or services. Branding helps customers form…
What is Brand Licensing?
What is Brand Licensing? Brand licensing is the process of renting or leasing an intangible asset such as a brand name, logo, or other elements…
Brand Partnership: Definition, Types, Steps and Tips
What is a Brand Partnership? A brand partnership is a strategic collaboration between two or more companies that mutually benefit by leveraging each other’s strengths…
Warehousing: Definition, Types, Process and Functions
Warehousing is a crucial part of the supply chain process that provides a storage facility. Warehouses are used to store goods and materials, improve the…
Branding Questionnaire: 30 Questions to Build One
What is a Branding Questionnaire? A Branding Questionnaire is an invaluable tool for helping your business define and understand its brand. It asks questions that…
25 Essential Characteristics of an Entrepreneur
Who is an Entrepreneur? An entrepreneur is an individual who starts, organizes, and runs a business to make a profit. They take on financial risks…
Characteristics of Culture
Culture is an integral part of our lives and can be found in every corner of the world. Our own culture reflects our identity, values,…
16 Characteristics of Management
Management is an ongoing process that requires both tangible and intangible forces to help in achieving organizational goals. It involves the use of practical knowledge,…
Difference between Trade discount and Cash discount
What is a Trade Discount? A trade discount is a reduction in the price of a good or service that is offered to a reseller…
Characteristics of Business
Businesses are organizations that engage in economic activities to generate money through the sale of goods and services. Business is an important part of our…
27 Characteristics of Communication
Effective communication is the process of conveyance of a message, in which both the sender and receiver understand each other with clarity. Every occupation advantages…
