What Is Brand Hierarchy? Brand hierarchy is the organizational structure of a company’s brand portfolio. It outlines the relationships between a brand’s different elements, and…
The Brand Value Chain
What is a Brand Value Chain? A brand value chain is a framework that helps businesses understand how value is created, delivered, and captured within…
How to Manage Brand Equity?
What is Brand Equity? Brand equity is the brand-perceived value that a company has built up over time. This value is based on positive customer…
The 12 Brand Archetypes Explained with Examples
What are brand archetypes? Brand archetypes are universal symbols or characters that help create a brand identity and convey brand values as a persona. By…
What is Brand Development Strategy? 17 Strategies Explained with Steps
What are Brand Development Strategies? Brand development strategies are the key elements that define your brand’s purpose, values, and personality. Brand development involves a combination…
What is a Brand Bible and How to Build One?
What is a Brand Bible? A Brand Bible is the definitive source for a company’s brand design, treatments, and fundamentals. Brand bibles are essential to…
Individual Branding: Definition, Examples, Strategies & Tips
What is Individual Branding? Individual Branding is the process of creating, developing, and promoting a brand identity that is uniquely associated with an individual product…
What is a Brand Deck and How to Build One?
What is a Brand Deck? A brand deck is an overview of your entire brand, typically including visuals such as logos, colors, fonts, and imagery…
13 Amazing Brand Identity Examples
What is Brand Identity? Brand identity is a unique set of characteristics that distinguish one brand from another. Brand identity includes visuals such as logos,…
Points of Difference (POD): Definition, Types and Benefits
What are Points of Difference? Points of difference are the unique characteristics that distinguish a product or service from other competitors in the market. These…
Decision Making: Definition, Types, Importance and Factors
Decision making is a process of identifying and choosing the best option from a set of available alternatives. It is a cognitive process that involves…
What are Branded Keywords and Why they Matter to your Brand?
What are Branded Keywords? Branded keywords are terms that include the branded name (or variation of the brand name) of a company, product, or service….
Brand Knowledge: Definition, Examples, Elements and Importance
What is Brand Knowledge? Brand knowledge is recognizing and understanding the features, benefits, and value of a brand’s products or services. Branding helps customers form…
What is Brand Licensing?
What is Brand Licensing? Brand licensing is the process of renting or leasing an intangible asset such as a brand name, logo, or other elements…
Brand Partnership: Definition, Types, Steps and Tips
What is a Brand Partnership? A brand partnership is a strategic collaboration between two or more companies that mutually benefit by leveraging each other’s strengths…
