Founded in 1879 in Ahus, Sweden the company was established by Lars Olsson Smith. Smith’s liquor business became the foundation for the government monopoly due…
Marketing Strategy of Chevron Corporation
The largest energy company operate in upstream business – deals in natural gas, deep water, shale & tight resources and exploration; a downstream and chemical…
Advantages Of Downsizing And A Flat Hierarchy
When an economy worsens, and organizations are unable to meet their expenses or become less productive, most of them result in laying off their staff…
Marketing Strategy of Puma – Puma Marketing Strategy
Puma is the leading sports brand globally developing designs, selling & marketing footwear, apparel and accessories in more than 130 worldwide. Incorporated in 1948 by…
SWOT analysis of Accor Hotels
Accor Hotels is a conglomerate in the hospitality sector associated with prestigious hotel brands such as Novotel, Sofitel, Fairmont, Banyan Tree, and Raffles. Headquartered in…
Marketing Strategy of Compaq – Compaq Marketing Strategy
Founded in 1982, the company started its initial operation through manufacturing some of the advanced PC of its time for IBM and other IT companies…
Negative Marketing: All You Ever Wanted To Know
A strategy known as “negative marketing” describes your company’s competitors. Businesses and brands as a whole frequently employ such tricks to give the impression that…
Marketing Strategy of Close up – Close up Marketing Strategy
Launched in 1967 by the Parent company Unilever the Close up brand has emerged as a global player in the toothpaste market over the period…
Marketing Strategy of Cinemax Channel – Cinemax Marketing Strategy
Launched in 1980 Cinemax is the American pay cable & Satellite television network owned by the subsidiary of Time Warner. It was launched by Time…
Value For Money Products And Their Advantages
Value is often defined from various perspectives depending on the standpoint of the individual. Everyone will tell you what they think the value is all…
Marketing Strategy of FedEx – FedEx Marketing Strategy
Founded in 1973 by Frederick Wallace Smith, FedEx has come a long way to emerge as a leading player in the logistic and services industry…
Marketing Strategy of Marlboro – Marlboro Marketing Strategy
Famous for its long association with motorsport events Marlboro has come a long way to emerge as a popular Cigarettes brand globally. The brand was…
What are Key Performance Indicators and their role in evaluation?
Key performance indicators or KPIs are basically success indicators that are used in evaluating the effectiveness and success of different functions within the organization. Although…
Marketing Strategy of Oracle – Oracle Marketing Strategy
Oracle Corp. was founded in 1977 by Lawrence J. Ellison, Robert Nimrod Miner and Edward A. Oates. Headquartered in California it has emerged as an…
SWOT Analysis of Bridgestone Tyres
Bridgestone tyres has been present in India for close two decades now and has been registering consistent growth. A favorite supplier for Tier 1 Original…
