Famous for its long association with motorsport events Marlboro has come a long way to emerge as a popular Cigarettes brand globally. The brand was…
What are Key Performance Indicators and their role in evaluation?
Key performance indicators or KPIs are basically success indicators that are used in evaluating the effectiveness and success of different functions within the organization. Although…
Marketing Strategy of Oracle – Oracle Marketing Strategy
Oracle Corp. was founded in 1977 by Lawrence J. Ellison, Robert Nimrod Miner and Edward A. Oates. Headquartered in California it has emerged as an…
SWOT Analysis of Bridgestone Tyres
Bridgestone tyres has been present in India for close two decades now and has been registering consistent growth. A favorite supplier for Tier 1 Original…
Voluntary Resignation By Employees And Reasons They Happen
Voluntary resignation refers to the situation where an employee decides to terminate his contract or service with the organization in his or her volition. It…
SWOT Analysis of CEAT Tyres (Updated 2024)
Let’s explore CEAT Tyres’s SWOT analysis by understanding its strengths, weaknesses, opportunities, and threats. Ceat Tyres Limited is a company started in Turin and based…
Marketing Strategy of General Electric – General Electric Marketing Strategy
Founded by Thomas A. Edition in 1878, General Electric has grown into a multi-fold organisation being present in the diversified set of businesses & industry….
SWOT Analysis of Mr. Muscle
Mr. Muscle is one of the famous FMCG home care brands in the Indian market. It falls into the category of disinfectant cleaner. The genesis…
SWOT Analysis of Sony Playstation (Updated 2024)
Let’s explore the SWOT Analysis of Sony Playstation by understanding its strengths, weaknesses, opportunities, and threats. Sony PlayStation is a towering gaming industry giant known…
Distribution Channel: Definition, Types & Intermediaries
A Distribution Channel is a path or network through which goods and services flow from the point of production to the point of consumption. Distribution…
Marketing Strategy of Huawei – Huawei Marketing Strategy
Being present in 170 countries around the world and serving more than one-third of the world’s population has enabled the company to carry on its…
How to achieve Premium Positioning for a brand or a product?
One of the problems of the modern era of marketing is that there is competition everywhere. Go to any industry you want, you will see…
Marketing Strategy of Carlsberg – Carlsberg Marketing Strategy
From founding the company in the year 1847 to taking it more than 150 countries worldwide Carlsberg has been successful in making strong market positions…
5 Important Ways | How To Improve The Work Ethics Of Your Organization
Research shows that most of the successful organizations are those that have embraced work ethics as a core element in steering them to accomplish their…
Four Factors Of Production And Their Role In Economy
Production by definition is the utilization of available economic resources to create things that satisfy human wants e.g. wheat and maize. It, however, is not…
